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Showing 1 - 25 of 77 matches in All departments

Public Relations Strategy, Theory, and Cases - Praxis at Its Best (Hardcover, New edition): Tricia Hansen-Horn, Adam E. Horn Public Relations Strategy, Theory, and Cases - Praxis at Its Best (Hardcover, New edition)
Tricia Hansen-Horn, Adam E. Horn
R1,585 Discovery Miles 15 850 Ships in 10 - 15 working days

Presenting a robust introduction to public relations strategy, this book helps readers explore their perceptions of what strategy is or might be; highlights influencers of strategic decision making such as distinctions among B2B, B2C, and B2G as well as public relations roles and organization types; discusses the education and training value and limitations of the popular case study; and provides a easy-to-understand overview of four theories important for every "student" (academic and non-academic) of public relations to understand. Excellence theory, contingency theory, rhetorical theory, and social capital theory are introduced. In the spirit of praxis (the application of theory to practice), the authors provide theory-specific and other relevant "keys" for use as the reader seeks to apply what is read to actual public relations cases. As might be expected, highly structured case studies that clearly distinguish between objectives, strategies and tactics are included for the purposes of education and training. The featured set of case studies includes: March of Dimes Rebrand; Inside Pediatrics Children's Mercy Kansas City; Vanity Fair Women Who Do LiftTOUR; TouchNet + Heartland; WeatherTech Public Relations Super Bowl Ad Buy; ZF Race Reporter/Fan Reporter: Europe, Japan and the US; Pinnacle Not So Silent Night; Lee Jeans-Influencer Relations; Fight CRC One Million Strong Collection; Tips for Kids-Seventeen Years Later; and Dairy Queen's Fan Food Not Fast Food Campaign: Retrospective Cases Analysis from the Outside.

Letters From A Mother's Heart - Timeless Truths From One Mom's Journey (Paperback): Cathy E Horning Letters From A Mother's Heart - Timeless Truths From One Mom's Journey (Paperback)
Cathy E Horning
R309 Discovery Miles 3 090 Ships in 7 - 11 working days
An Introduction to the Finer Anatomy of the Central Nervous System Based Upon That of the Albino Rat (Paperback): E Horne 1894... An Introduction to the Finer Anatomy of the Central Nervous System Based Upon That of the Albino Rat (Paperback)
E Horne 1894 Craigie
R403 Discovery Miles 4 030 Ships in 7 - 11 working days
Public Relations Strategy, Theory, and Cases - Praxis at Its Best (Paperback, New edition): Tricia Hansen-Horn, Adam E. Horn Public Relations Strategy, Theory, and Cases - Praxis at Its Best (Paperback, New edition)
Tricia Hansen-Horn, Adam E. Horn
R914 Discovery Miles 9 140 Ships in 10 - 15 working days

Presenting a robust introduction to public relations strategy, this book helps readers explore their perceptions of what strategy is or might be; highlights influencers of strategic decision making such as distinctions among B2B, B2C, and B2G as well as public relations roles and organization types; discusses the education and training value and limitations of the popular case study; and provides a easy-to-understand overview of four theories important for every "student" (academic and non-academic) of public relations to understand. Excellence theory, contingency theory, rhetorical theory, and social capital theory are introduced. In the spirit of praxis (the application of theory to practice), the authors provide theory-specific and other relevant "keys" for use as the reader seeks to apply what is read to actual public relations cases. As might be expected, highly structured case studies that clearly distinguish between objectives, strategies and tactics are included for the purposes of education and training. The featured set of case studies includes: March of Dimes Rebrand; Inside Pediatrics Children's Mercy Kansas City; Vanity Fair Women Who Do LiftTOUR; TouchNet + Heartland; WeatherTech Public Relations Super Bowl Ad Buy; ZF Race Reporter/Fan Reporter: Europe, Japan and the US; Pinnacle Not So Silent Night; Lee Jeans-Influencer Relations; Fight CRC One Million Strong Collection; Tips for Kids-Seventeen Years Later; and Dairy Queen's Fan Food Not Fast Food Campaign: Retrospective Cases Analysis from the Outside.

Why Talk Is Cheap - Employee Engagement and the Bottom Line (Paperback): Karen E Horn Why Talk Is Cheap - Employee Engagement and the Bottom Line (Paperback)
Karen E Horn
R396 R330 Discovery Miles 3 300 Save R66 (17%) Ships in 7 - 11 working days
A History of Banking in All the Leading Nations - Great Britain, by H. D. MacLeod (Paperback): William Graham Sumner A History of Banking in All the Leading Nations - Great Britain, by H. D. MacLeod (Paperback)
William Graham Sumner; Created by Henry Dunning Macleod, Antoine E. Horn
R635 Discovery Miles 6 350 Ships in 7 - 11 working days
A History of Banking in All the Leading Nations; Comprising the United States; Great Britain; Germany; Austro-Hungary; France;... A History of Banking in All the Leading Nations; Comprising the United States; Great Britain; Germany; Austro-Hungary; France; Italy; Belgium; Spain; Switzerland; Portugal; Roumania; Russia; Holland; The Scandinavian Nations; Canada; China; Japan (Paperback)
William Graham Sumner, Henry Dunning Macleod, Antoine E. Horn
R609 Discovery Miles 6 090 Ships in 7 - 11 working days
A History of Banking in All the Leading Nations; Comprising the United States; Great Britain; Germany; Austro-Hungary; France;... A History of Banking in All the Leading Nations; Comprising the United States; Great Britain; Germany; Austro-Hungary; France; Italy; Belgium; Spain; Switzerland; Portugal; Roumania; Russia; Holland; The Scandinavian Nations; Canada; China; Japan; (Hardcover)
William Graham Sumner, Henry Dunning Macleod, Antoine E. Horn
R871 Discovery Miles 8 710 Ships in 7 - 11 working days
A History of Banking in All the Leading Nations - Great Britain, by H. D. MacLeod (Hardcover): William Graham Sumner A History of Banking in All the Leading Nations - Great Britain, by H. D. MacLeod (Hardcover)
William Graham Sumner; Created by Henry Dunning Macleod, Antoine E. Horn
R871 Discovery Miles 8 710 Ships in 7 - 11 working days
A History of Banking in All the Leading Nations; Comprising the United States; Great Britain; Germany; Austro-Hungary; France;... A History of Banking in All the Leading Nations; Comprising the United States; Great Britain; Germany; Austro-Hungary; France; Italy; Belgium; Spain; Switzerland; Portugal; Roumania; Russia; Holland; The Scandinavian Nations; Canada; China; Japan (Hardcover)
William Graham Sumner, Henry Dunning Macleod, Antoine E. Horn
R867 Discovery Miles 8 670 Ships in 7 - 11 working days
An Introduction to the Finer Anatomy of the Central Nervous System Based Upon That of the Albino Rat (Hardcover): E Horne 1894... An Introduction to the Finer Anatomy of the Central Nervous System Based Upon That of the Albino Rat (Hardcover)
E Horne 1894 Craigie
R660 Discovery Miles 6 600 Ships in 7 - 11 working days
Moslem Men Fear Women - Islam Is Toxic for Females (Paperback): James E. Horn Moslem Men Fear Women - Islam Is Toxic for Females (Paperback)
James E. Horn
R224 Discovery Miles 2 240 Ships in 7 - 11 working days
Strategic Planning for Public Relations - Beginning the Journey (Hardcover, New edition): Tricia Hansen-Horn, Adam E. Horn Strategic Planning for Public Relations - Beginning the Journey (Hardcover, New edition)
Tricia Hansen-Horn, Adam E. Horn
R2,463 Discovery Miles 24 630 Ships in 10 - 15 working days

Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book's conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals.

Islam in the Workplace - Moslems in the Workplace (Paperback): James E. Horn Islam in the Workplace - Moslems in the Workplace (Paperback)
James E. Horn
R186 Discovery Miles 1 860 Ships in 7 - 11 working days

A counter to the Council on American-Islamic Relations' (CAIR) biased, one-sided so-called guideline telling employers how to bow down in supplication to demands of Islamist/Moslem workers. This fairly, and with balance addresses those anti-employer efforts at intimidation. Islam in the Workplace points out fallacies and erroneous Islamist claims and guides those employers, managers, and supervisors in dealing prudently and effectively with such demands.

Richmond Railways - Electric Railroads, No. 26, April, 1959 (Hardcover): George E. Horn, Electric Railroaders Association Richmond Railways - Electric Railroads, No. 26, April, 1959 (Hardcover)
George E. Horn, Electric Railroaders Association
R749 Discovery Miles 7 490 Ships in 7 - 11 working days
Richmond Railways - Electric Railroads, No. 26, April, 1959 (Paperback): George E. Horn, Electric Railroaders Association Richmond Railways - Electric Railroads, No. 26, April, 1959 (Paperback)
George E. Horn, Electric Railroaders Association
R429 Discovery Miles 4 290 Ships in 7 - 11 working days
Management and Financial Controls for Retail Hardware Stores - Indiana Business Information Bulletin, No. 44 (Hardcover):... Management and Financial Controls for Retail Hardware Stores - Indiana Business Information Bulletin, No. 44 (Hardcover)
Wallace Omer Yoder, Clarence Eugene Vincent; Foreword by John E. Horne
R755 Discovery Miles 7 550 Ships in 7 - 11 working days
Management and Financial Controls for Men's Clothing Stores - Indiana Business Information Bulletin, No. 42 (Hardcover):... Management and Financial Controls for Men's Clothing Stores - Indiana Business Information Bulletin, No. 42 (Hardcover)
Leon Edwards Hay, Alfred H. Schmidt; Foreword by John E. Horne
R751 Discovery Miles 7 510 Ships in 7 - 11 working days
Management and Financial Controls for Men's Clothing Stores - Indiana Business Information Bulletin, No. 42 (Paperback):... Management and Financial Controls for Men's Clothing Stores - Indiana Business Information Bulletin, No. 42 (Paperback)
Leon Edwards Hay, Alfred H. Schmidt; Foreword by John E. Horne
R451 Discovery Miles 4 510 Ships in 7 - 11 working days
Management and Financial Controls for Retail Hardware Stores - Indiana Business Information Bulletin, No. 44 (Paperback):... Management and Financial Controls for Retail Hardware Stores - Indiana Business Information Bulletin, No. 44 (Paperback)
Wallace Omer Yoder, Clarence Eugene Vincent; Foreword by John E. Horne
R454 Discovery Miles 4 540 Ships in 7 - 11 working days
Management and Financial Controls for Oil Jobbers - Indiana Business Information Bulletin, No. 43 (Hardcover): R. Clifton... Management and Financial Controls for Oil Jobbers - Indiana Business Information Bulletin, No. 43 (Hardcover)
R. Clifton Andersen, Charles Mason Hewitt; Foreword by John E. Horne
R755 Discovery Miles 7 550 Ships in 7 - 11 working days

Small Business Management Research Reports.

Management and Financial Controls for Appliance Dealers - Indiana Business Information Bulletin, No. 45 (Hardcover): Charles R.... Management and Financial Controls for Appliance Dealers - Indiana Business Information Bulletin, No. 45 (Hardcover)
Charles R. Klasson, Edgar G. Williams; Foreword by John E. Horne
R817 Discovery Miles 8 170 Ships in 7 - 11 working days

Small Business Management Research Reports.

Management and Financial Controls for Oil Jobbers - Indiana Business Information Bulletin, No. 43 (Paperback): R. Clifton... Management and Financial Controls for Oil Jobbers - Indiana Business Information Bulletin, No. 43 (Paperback)
R. Clifton Andersen, Charles Mason Hewitt; Foreword by John E. Horne
R454 Discovery Miles 4 540 Ships in 7 - 11 working days

Small Business Management Research Reports.

Management and Financial Controls for Appliance Dealers - Indiana Business Information Bulletin, No. 45 (Paperback): Charles R.... Management and Financial Controls for Appliance Dealers - Indiana Business Information Bulletin, No. 45 (Paperback)
Charles R. Klasson, Edgar G. Williams; Foreword by John E. Horne
R516 Discovery Miles 5 160 Ships in 7 - 11 working days

Small Business Management Research Reports.

Denver Tramways - Electric Railroads, No. 30, December, 1961 (Hardcover): Stanwood C. Griffith Denver Tramways - Electric Railroads, No. 30, December, 1961 (Hardcover)
Stanwood C. Griffith; Edited by George E. Horn
R754 Discovery Miles 7 540 Ships in 7 - 11 working days
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