0
Your cart

Your cart is empty

Browse All departments
  • All departments
Price
  • R500 - R1,000 (9)
  • R1,000 - R2,500 (42)
  • R2,500 - R5,000 (44)
  • -
Status
Brand

Showing 1 - 25 of 95 matches in All departments

The Global Enterprise - Entrepreneurship and Value Creation (Hardcover): Erdener Kaynak, Riad Ajami, Marca Marie Bear The Global Enterprise - Entrepreneurship and Value Creation (Hardcover)
Erdener Kaynak, Riad Ajami, Marca Marie Bear
R2,904 Discovery Miles 29 040 Ships in 10 - 15 working days

Practical insights on the role of the entrepreneur in the global business context Entrepreneurial ideas that look great on the drawing board can turn out to be deal breakers when introduced in real markets, even when they've been put through the toughest business modeling tests. The Global Enterprise examines how a healthy relationship between entrepreneurship and globalization can combine with new methods of knowledge creation to enhance economic development and build firm sustainability. This unique book takes a fresh and innovative approach to the practical aspects of international business, including economic cluster formation, network formation, market entry, public policy controls and incentives, economic competitiveness, and the creation of value. The Global Enterprise offers perspectives from practitioners and academics working in a variety of disciplines in Europe, Asia, the Middle East, and the United States. Their contributions address many of the vital issues of global business, including value-added chains, cross-border networks, knowledge management, technology transfer, transnational lines of production, distribution, marketing, and financial flows, and the strategic partnerships between government and corporations. The book is illustrated with more than 65 tables and figures, and articles are organized into three sections "Globalization: Building Firm Sustainability," "Entrepreneurship and Public Policy: Economic Competitiveness," and "Knowledge Creation: Knowledge Management, Knowledge Transfer, and Cluster Formation." The Global Enterprise examines: the global transfer of capital strategic partnerships between governments and multinational firms the prospects for economic progress in developing countries the impact of small- and medium-sized enterprises (SME) the role of export regulations in national security and in safeguarding foreign policy the evolution of the Hard Rock Cafe cultural ontology global virtual teams (GVT) how to implement a knowledge management project a framework for discussing entrepreneurship from an environmental perspective and much more The Global Enterprise is an essential resource for academics, researchers, and professionals in the field of international business, and for economic development experts and government policymakers.

International Retailing Plans and Strategies in Asia (Paperback): Erdener Kaynak, Jung-Hee Lee, John Dawson International Retailing Plans and Strategies in Asia (Paperback)
Erdener Kaynak, Jung-Hee Lee, John Dawson
R1,169 Discovery Miles 11 690 Ships in 10 - 15 working days

Learn the how, when, and why of entering Asian markets Retailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continent. International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in Asia as well as factors that helped others succeed. Important concepts for international retailers exploring Asian markets are clearly explained, and the material is particularly relevant to current WTO and UNCTAD debates about the globalization of retail markets. Helpful tables, charts, and illustrations make complex information easy to access and understand. International Retailing Plans and Strategies in Asia examines: how foreign investment influences domestic retail systems how strategies for entering European markets can be adapted and applied to various Asian markets the important practice of incorporating local cultural values into trading relationships in Asian markets the investment of Japanese retailers in China and the trend toward internationalization in Asia by Asian retailers the evolution of foreign investment in Korea with a look at foreign firms' specific investment strategies issues of local competition and the need for foreign firms to adapt to local consumer cultures, particularly as analyzed in case studies of Metro Cash and Carry, Toys R Us, and Carrefour what understanding foreign markets means in terms of adaptation and success for retailers and wholesalers The material in these pages will help to inform business decisions about how to (and how not to) enter foreign markets and whether or not it is proper for governments to intervene. The chapters in this book, originally presented as papers at a workshop held at Chung-Ang University in Seoul in November 2003, address issues of diversity in international retailing and distribution in Asia. International Retailing Plans and Strategies in Asia is designed to be essential reading for international marketing students, retail researchers, business managers, and policymakers, and to be a useful addition to university business school library collections.

New Product Development - Successful Innovation in the Marketplace (Paperback): Erdener Kaynak, Nicholas Mills, Michael Z.... New Product Development - Successful Innovation in the Marketplace (Paperback)
Erdener Kaynak, Nicholas Mills, Michael Z. Brooke
R1,406 Discovery Miles 14 060 Ships in 10 - 15 working days

Keep ahead of your competitors New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help you keep your company on the leading edge, no matter what type of industry you?re in This uniquely insightful volume will help you become a successful innovator by showing you how to plan and execute strategies for developing a continuous flow of new products and services to help you stay ahead of the competition. It demonstrates how innovation, far from being a staff function, is a dynamic line management task. It calls for the same aggressive thrust as marketing and sales, and every officer of the company, from the president on down, has a share in this responsibility.Medium size, small, and even large companies constantly face a mass of problems in achieving successful innovation. New Product Development will help you deal with issues including: inaccurate budgeting costs exceeding budgets faulty market and technical research findings flaws in design inadequately durable materials unforeseen consumer rejection caused by the lack of proper consumer trials leakage of plans to competition failure by outside suppliers missed opportunities for cooperation with outside specialists poorly coordinated development staff ineffective leadership and much more Beginning with an "executive summary" that will guide you quickly to the chapters most relevant to your business, this well-organized book should be on the shelf of every company officer who wants to see his firm prosper, innovate, and create new products that sell-now and for years to come

Export-Import Theory, Practices, and Procedures (Paperback): Erdener Kaynak, Belay Seyoum Export-Import Theory, Practices, and Procedures (Paperback)
Erdener Kaynak, Belay Seyoum
R1,493 Discovery Miles 14 930 Ships in 10 - 15 working days

Learn the ins and outs of the export-import business!Export-Import Theory, Practices, and Procedures is a comprehensive and in-depth analysis of international trade theories and techniques. International trade professionals, researchers, students, and members of chambers of commerce will benefit from concepts and theories that explain international trade operations and give clearly defined goals and procedures for your business. This excellent text offers chapter summaries, references, World Wide Web addresses, and features learning aids such as figures, tables, vignettes, and other illustrations to help you compete in the global marketplace and better educate students in the field.With this informative text, you will explore trade agreements such as the GATT/WTO, NAFTA, and the European Economic Community (EEC), and how they affect trade. For example, you will read about the investment and intellectual property policies, as well as rules on government procurements, safeguards, and services of NAFTA. Export-Import Theory, Practices, and Procedures examines export-import marketing and strategy concepts from setting up businesses to solving typical international logistics and transportation questions. Other areas you will examine include: documentation, risks, and different forms of insurance price setting in international trade export sales contracts documenting export-import trade the risks of foreign trade exchange rates and international trade methods of payment for exporting and importing goods the benefits and theories of countertrade the entry process for imports import relief to domestic industryExport-Import Theory, Practices, and Procedures covers everything you need to know to start and run an export-import business. With over 100 tables and figures and a plethora of Web sites and Internet addresses to visit, this excellent text assists you in understanding the theories, practices, and procedures of exporting and importing to help you make informed and profitable business decisions.

Globalization of Business - Practice and Theory (Hardcover): Erdener Kaynak, Abbas J. Ali Globalization of Business - Practice and Theory (Hardcover)
Erdener Kaynak, Abbas J. Ali
R2,892 Discovery Miles 28 920 Ships in 10 - 15 working days

Create a successful strategy for competition in the global marketplace Globalization of Business: Practice and Theory will give executives and business students a current, in-depth look at ways to become globally competitive in today's complex market. This essential guide offers you insight into issues every global businessperson needs to understand, such as the practice and theory of globalization, the nature of the global business environment, the roles of global corporations, strategic approaches for global business, and global leadership. By identifying competitive and innovative practices, networks, and alliances, Globalization of Business will help you become a successful leader in the global business community. This vital book contains new and updated information to help you and your company play a profitable and integral part in the international marketplace.Comprehensive and thorough, Globalization of Business will assist you in understanding the significance and challenges of globalization for today's companies. Using proven research and actual strategies of top corporations, this reference covers pertinent information about the global context of business. This book: explores the world's current economic, cultural, technological, and environmental affairs examines competitiveness at national and firm levels and outlines steps that competitive organizations undertake to sustain their advantage discusses and analyzes strategies for effective business performance identifies the roles of CEOs and gives a framework for identifying global managers evaluates the prospects for sustaining global leadership and shows the differences between global leadership and hegemony outlines the necessary steps for creating an integrated global economy Covering general and specific issues, this guide explains assumptions and theories of globalization in order to help you approach global issues with flexibility, attentiveness, and confidence. Globalization of Business will enable you to avoid common pitfalls and build a successful global firm that will benefit the entire business community.

Cross-National and Cross-Cultural Issues in Food Marketing (Paperback): Erdener Kaynak Cross-National and Cross-Cultural Issues in Food Marketing (Paperback)
Erdener Kaynak
R1,159 Discovery Miles 11 590 Ships in 10 - 15 working days

Enhance your food marketing operation with this thorough and business-savvy book!Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural Issues in Food Marketing examines food marketing systems from around the world to bring you an understanding of the opportunities and pitfalls in these areas. Cross-National and Cross-Cultural Issues in Food Marketing evaluates the present state and likely developments of food marketing systems in different countries. This book also provides conceptual frameworks for studying food marketing systems across countries and/or cultures. When studying food marketing systems from varying cultures, one must take into consideration the political, cultural, and environmental aspects of the countries involved. Cross-National and Cross-Cultural Issues in Food Marketing provides the information you need. In this book you can examine: the U.S. poultry export trade food market segmentation in Europe the yogurt market in the European Union (EU) the connection between agricultural exports and economic growth in Pakistan ethnic niche markets for import quality policies and consumer behavior in different countries . . . and more!Cross-National and Cross-Cultural Issues in Food Marketing has the information you'll need to be able to analyze, design, and manage effective food marketing systems in an increasingly global economy.

Consumer Behavior in Asia - Issues and Marketing Practice (Hardcover): Erdener Kaynak, Tsang-sing Chan Consumer Behavior in Asia - Issues and Marketing Practice (Hardcover)
Erdener Kaynak, Tsang-sing Chan
R2,878 Discovery Miles 28 780 Ships in 10 - 15 working days

Understand the Asian consumer s demands and effective marketing strategies The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia s consumer market by providing you with a consumer segmentation of China s 1.25 billion population as it explores Asia s cultural values, consumer perceptions, and attitudes. From this book, you will discover everything from perceptions and preferences toward advertising and different consumer goods to the emergence and growth of different upper class sectors. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market. Academics and business executives will be able to examine the emergence of the Asian markets and focus on the similarities and differences of Asian consumers with Western counterparts. Consumer Behavior in Asia will enable you to accurately assess market demands and enact effective marketing strategies. With this essential book you will explore several studies that reveal information on Asian consumers, including: marketing strategies for firms to adjust and thrive as fast food providers in Asia market segmentation considerations for rural and urban areas a complete outline of China s population segments, buying preferences, and spending power consumer decisions based on the country-of-brand and brand of product Asian generation X-ers'perceptions toward advertising influences of cultural forces on consumer behavior, such as the importance of gift giving Consumer Behavior in Asia provides you with a complete overview of China s economy and highlights the attractiveness of the growing market. The plethora of business opportunities in China is epitomized by the encouraging words one would say to an ambitious merchant--"Go west, young man--to the East "

Japan and China - The Meeting of Asia's Economic Giants (Hardcover): Erdener Kaynak, Kazuo. J Fukuda Japan and China - The Meeting of Asia's Economic Giants (Hardcover)
Erdener Kaynak, Kazuo. J Fukuda
R2,883 Discovery Miles 28 830 Ships in 10 - 15 working days

Japan and China: The Meeting of Asia's Two Economic Giants analyzes the new and changing relationship between the two nations and the rest of the world that may shape a new economic landscape for Asia in the 21st century. Managers and employees of multinational firms, as well as students interested in international business, will learn about the cultural ties between the two countries and how traditions have shaped management methods and work ethics. Understanding the cultures and traditions of each country will help you improve business relations with Japanese or Chinese firms. It will also help you compete with these firms in the international business arena. Japan and China: The Meeting of Asia's Two Economic Giants is based on an extensive survey of current literature, personal observations, and case studies researched by the author. Containing first-hand information on the interworkings of old and new Japanese and Chinese business practices, this book unveils some of the myths behind Japanese-style management and Chinese business methods. In light of increased cooperation between the nations, Japan and China: The Meeting of Asia's Two Economic Giants discusses some of the barriers to business between the two countries and what effects these barriers can have individually on China, Japan, and other nations. In addition, the text contains suggestions for further improvement of business relations between China and Japan by examining: China's current drive to learn and adapt some of the West's modern management knowledge and technology and to re-examine ancient military strategies relating to business ways to improve working relations between Japanese managers and Chinese workers how to make Japanese-style Human Resource Management (HRM) understandable to other countries the effect that disappearing Japanese style management practices, such as lifetime employment and seniority-based promotion/pay systems, have on Japanese businesses societal differences that add difficulty to business relations between China and JapanFeaturing unique, first-hand accounts and insights into Japanese and Chinese business practices, Japan and China: The Meeting of Asia's Two Economic Giants will keep you informed of the changing world of international business as it approaches the 21st century.

International Management Leadership - The Primary Competitive Advantage (Paperback): Erdener Kaynak, John R. Darling International Management Leadership - The Primary Competitive Advantage (Paperback)
Erdener Kaynak, John R. Darling
R1,126 Discovery Miles 11 260 Ships in 10 - 15 working days

The primary competitive advantage that firms have today is the perspective, outlook, and commitment of their management leaders. International Management Leadership helps you develop the leadership skills that will enable your firm to stay competitive in today's global business environment. From the necessary international perspective, this book provides you with the information you need to understand the competitive factors that distinguish one firm from another and to recognize the determinants of success.Giving you formats and outlines and a fresh perspective of your work, your organization, and yourself, International Management Leadership is much more practical than other management textbooks. You'll learn how to help make your company more effective in the arena of international management leadership as you read about: requirements of and special demands on international managers managerial leadership in the era of knowledge strategic leadership and implementation of strategy management as a fulfillment of purpose leadership of conflict management transformational leadership team leadership Whether you're an individual involved in a management training program, a management consultant, an executive manager, or a student of international management or business, you'll appreciate this book's take on the competitive factors of leadership in international business today. As a textbook, International Management Leadership provides students with a broad perspective on the practice of managerial leadership and organizational life in the global arena--bringing examples to life and going far beyond what is needed to simply pass a course.

International Management Leadership - The Primary Competitive Advantage (Hardcover): Erdener Kaynak, John R. Darling International Management Leadership - The Primary Competitive Advantage (Hardcover)
Erdener Kaynak, John R. Darling
R2,890 Discovery Miles 28 900 Ships in 10 - 15 working days

The primary competitive advantage that firms have today is the perspective, outlook, and commitment of their management leaders. International Management Leadership helps you develop the leadership skills that will enable your firm to stay competitive in today's global business environment. From the necessary international perspective, this book provides you with the information you need to understand the competitive factors that distinguish one firm from another and to recognize the determinants of success.Giving you formats and outlines and a fresh perspective of your work, your organization, and yourself, International Management Leadership is much more practical than other management textbooks. You'll learn how to help make your company more effective in the arena of international management leadership as you read about: requirements of and special demands on international managers managerial leadership in the era of knowledge strategic leadership and implementation of strategy management as a fulfillment of purpose leadership of conflict management transformational leadership team leadership Whether you're an individual involved in a management training program, a management consultant, an executive manager, or a student of international management or business, you'll appreciate this book's take on the competitive factors of leadership in international business today. As a textbook, International Management Leadership provides students with a broad perspective on the practice of managerial leadership and organizational life in the global arena--bringing examples to life and going far beyond what is needed to simply pass a course.

Business Simulations, Games, and Experiential Learning in International Business Education (Paperback): Erdener Kaynak, Joseph... Business Simulations, Games, and Experiential Learning in International Business Education (Paperback)
Erdener Kaynak, Joseph Wolfe, J. Bernard Keys
R1,063 Discovery Miles 10 630 Ships in 10 - 15 working days

If you find traditional lectures and course material ineffective for teaching students how to develop a sensitivity to cultural differences and apply "home grown" technologies to foreign situations, Business Simulations, Games and Experiential Learning in International Business Education is the guide to help you remedy this predicament! Helpful and easy-to-use, this text teaches you how to use computer-based games and experiential learning exercises to teach international business. You'll learn how to place students in realistic situations where they can experiment with new behaviors and receive immediate, constructive feedback and then take what they have learned beyond the classroom.Business Simulations, Games and Experiential Learning in International Business Education helps you introduce students to global competition and business cultures as you explore important ethical, political, and social issues with them. You can better prepare your students for the challenges of international business if you pay particular attention to the book's discussions of: different levels of power-sharing alternatives to traditional international business course materials and methods changing the norms and behaviors of organizations and institutions the role gender plays in effective gaming environments simulating a European Works Council within a classroom environment promoting decisionmaking and flexibility in management style understanding business rules and regulations of different countriesAcademics teaching and researching in international business will find Business Simulations, Games and Experiential Learning in International Business Education an immensely useful tool as you struggle with the challenges of readying students for the international work environment. As you know, it is not enough that students be schooled in the latest developments and technologies. Use this book's games and learning techniques to emphasize to your students that international businessmen and women must not only know their field, but also be respectful of others'cultures and values, be linguistically flexible, and be aware of foreign business rules and regulations.

Privatization and Entrepreneurship - The Managerial Challenge in Central and Eastern Europe (Hardcover): Erdener Kaynak, Alfred... Privatization and Entrepreneurship - The Managerial Challenge in Central and Eastern Europe (Hardcover)
Erdener Kaynak, Alfred Lewis, Arieh A Ullmann
R2,907 Discovery Miles 29 070 Ships in 10 - 15 working days

Privatization and Entrepreneurship: The Managerial Challenge in Central and Eastern Europe analyzes the challenges faced by managers in the transforming economies of Central and Eastern Europe and provides penetrating insights into the details of managing in the former socialist countries. This collection's combination of conceptual/theoretical material with empirical, firsthand case analysis prepares Western managers for a more profitable and less stressful entry into these significant markets.This enlightening book highlights the complexity and breadth of the issues and problems of successfully entering new markets in Central and Eastern Europe. Along the way, you are introduced to such topics as consumer behavior and shown the different forms of foreign direct investment with their associated problems and benefits. If you are searching for ways to better prepare for business in these markets, this book can help you meet your objectives with its helpful information on: ethical concerns and linguistic difficulties of managing in transforming economies management challenges of privatization management challenges of entrepreneurship strategic issues associated with the reorientation of enterprises corporate constituencies, changing consumers, labor unions, and pay practicesPrivatization and Entrepreneurship will prove valuable to policymakers in economic development and foreign aid agencies, executives of companies planning to expand into Europe and those already active in the region, and academicians and students in management, economics, and political science.

Global Perspectives in Cross-Cultural and Cross-National Consumer Research (Hardcover): Erdener Kaynak, Lalita Manrai Global Perspectives in Cross-Cultural and Cross-National Consumer Research (Hardcover)
Erdener Kaynak, Lalita Manrai
R2,658 Discovery Miles 26 580 Ships in 10 - 15 working days

Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. The coverage in this book is interdisciplinary in nature, and the chapters discuss several constructs (intermediary variables, processes, and also other environmental influences) related to social, personal, and psychological components or consequences of culture.The book begins with a conceptual model of the effect of culture on consumer behavior, with the components and consequences of the cultural influences clearly identified in terms of social, personal, and psychological factors. The following chapters discuss general issues related to globalization and standardization, present conceptual approaches to propositions relating to multicultural contexts, and address consumer complaining behavior and responses to advertising. There are five chapters on empirical and methodological studies conducted in specific pairs of countries, with data obtained from Canada, Denmark, Japan, Germany, Poland, Romania, and the United States. In presenting readers with new information, Global Perspectives in Cross-Cultural and Cross-National Consumer Research spans these specific topics: the nature of cultural influence on consumer behavior globalization versus customization of international marketing strategy individualism versus collectivism right versus left symbolism product involvement consumer response to information technology interdependent versus independent culturesThe contributors are well-known scholars in the international/cross-cultural marketing field; their chapters present state-of-the-art developments in this area. The coverage of the material is interdisciplinary in nature and is likely to benefit a broad audience, especially academic researchers in international or cross-cultural consumer research and librarians of research-oriented schools, universities, or organizations.

Food and Agribusiness Marketing in Europe (Hardcover): Erdener Kaynak, Matthew Meulenberg Food and Agribusiness Marketing in Europe (Hardcover)
Erdener Kaynak, Matthew Meulenberg
R2,537 Discovery Miles 25 370 Ships in 10 - 15 working days

This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a variety of European countries including Germany, Greece, Italy, the United Kingdom, France, Ireland, Belgium, the Netherlands, Spain, and Hungary. With chapters selected by the famous marketing specialist Matthew Meulenberg of The Netherlands, this enlightening book allows food and marketing professionals to gain new perspectives on the changing roles of food retailing and food industry in agricultural marketing and the structure of agriculture and food markets.This insightful book introduces readers to the common factors influencing European food marketing today including the stagnating volume of food demand, severe competition between suppliers of agricultural and food products, the overall shift in agricultural marketing towards more market-consumer orientation, and the resulting concern about product development, branding, and customer relationships. Major national differences in food and agricultural marketing in each country are also analyzed, in particular, the problems of implementing European Community legislation in the face of tremendous divergences among member countries in their needs, expectations, and priorities. Some of the other important topics covered in this in-depth book include: European food consumption and consumers food retailing in Europe the impact of the Common Agricultural policy and other government policies on agricultural marketing the conduct of agricultural marketing institutions and agribusinesses and their marketing performances agricultural and food marketing channels in European countries Food and Agribusiness Marketing in Europe is the first resource available that provides essential information on the tremendous changes in food and agricultural marketing in Europe. It is an invaluable reference on European marketing for students and teachers of agricultural marketing, European-oriented agribusiness managers, and internationally oriented agriculture policymakers who need to develop an understanding of food marketing developments in this area of the world.

International Marketing - Sociopolitical and Behavioral Aspects (Hardcover): Erdener Kaynak International Marketing - Sociopolitical and Behavioral Aspects (Hardcover)
Erdener Kaynak
R3,366 Discovery Miles 33 660 Ships in 10 - 15 working days

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.

The Global Enterprise - Entrepreneurship and Value Creation (Paperback): Erdener Kaynak, Riad Ajami, Marca Marie Bear The Global Enterprise - Entrepreneurship and Value Creation (Paperback)
Erdener Kaynak, Riad Ajami, Marca Marie Bear
R1,420 Discovery Miles 14 200 Ships in 10 - 15 working days

Practical insights on the role of the entrepreneur in the global business context Entrepreneurial ideas that look great on the drawing board can turn out to be deal breakers when introduced in real markets, even when they've been put through the toughest business modeling tests. The Global Enterprise examines how a healthy relationship between entrepreneurship and globalization can combine with new methods of knowledge creation to enhance economic development and build firm sustainability. This unique book takes a fresh and innovative approach to the practical aspects of international business, including economic cluster formation, network formation, market entry, public policy controls and incentives, economic competitiveness, and the creation of value. The Global Enterprise offers perspectives from practitioners and academics working in a variety of disciplines in Europe, Asia, the Middle East, and the United States. Their contributions address many of the vital issues of global business, including value-added chains, cross-border networks, knowledge management, technology transfer, transnational lines of production, distribution, marketing, and financial flows, and the strategic partnerships between government and corporations. The book is illustrated with more than 65 tables and figures, and articles are organized into three sections "Globalization: Building Firm Sustainability," "Entrepreneurship and Public Policy: Economic Competitiveness," and "Knowledge Creation: Knowledge Management, Knowledge Transfer, and Cluster Formation." The Global Enterprise examines: the global transfer of capital strategic partnerships between governments and multinational firms the prospects for economic progress in developing countries the impact of small- and medium-sized enterprises (SME) the role of export regulations in national security and in safeguarding foreign policy the evolution of the Hard Rock Cafe cultural ontology global virtual teams (GVT) how to implement a knowledge management project a framework for discussing entrepreneurship from an environmental perspective and much more The Global Enterprise is an essential resource for academics, researchers, and professionals in the field of international business, and for economic development experts and government policymakers.

Cross-National Consumer Psychographics (Hardcover): Erdener Kaynak, Lynn R. Kahle Cross-National Consumer Psychographics (Hardcover)
Erdener Kaynak, Lynn R. Kahle
R2,884 Discovery Miles 28 840 Ships in 10 - 15 working days

What makes consumers behave as they do?Just as demographics examine the "who" of consumer behavior, psychographics examine the "why." Psychographics show the motivations that people have in regard to purchasing products and choosing a lifestyle. The measurement approaches of psychographics utilize a combination of the personality, social value, and demographic variables. Cross-National Consumer Psychographics demonstrates that as communication and interactions between different parts of the world increase, marketing practitioners and educators will benefit by continuing to employ psychographic segmentation as a fundamental teaching and marketing tool. Examining consumer behavior with Cross-National Consumer Psychographics will bring you an improved understanding of the political and economic ties between communities and citizens, and will facilitate improved market understanding, segmentation, and communication.Cross-National Consumer Psychographics explores important marketing topics like: the role of psychographics and values in international marketing cross-cultural consumer information processing styles the relationship between independent and interdependent self-concepts and reasons for purchase the internationally recognized List of Values (LOV)and specific case studies including: the values of American and Japanese mothers (using the LOV) means-end analyses of fish consumption in Denmark and France effects of the change of sovereignty on consumer preferences in Hong KongCross-National Consumer Psychographics provides data from several applications of the List of Values (LOV) coming from various parts of the globe, showing the implications of particular cultures upon consumerism. Through this unique book, you will discover how countries and consumer groups can be segmented and approached based on their social values to help you develop more effective marketing strategies for your products.

Cross-National Consumer Psychographics (Paperback): Erdener Kaynak, Lynn R. Kahle Cross-National Consumer Psychographics (Paperback)
Erdener Kaynak, Lynn R. Kahle
R999 Discovery Miles 9 990 Ships in 10 - 15 working days

What makes consumers behave as they do?Just as demographics examine the "who" of consumer behavior, psychographics examine the "why". Psychographics show the motivations that people have in regard to purchasing products and choosing a lifestyle. The measurement approaches of psychographics utilize a combination of the personality, social value, and demographic variables. Cross-National Consumer Psychographics demonstrates that as communication and interactions between different parts of the world increase, marketing practitioners and educators will benefit by continuing to employ psychographic segmentation as a fundamental teaching and marketing tool. Examining consumer behavior with Cross-National Consumer Psychographics will bring you an improved understanding of the political and economic ties between communities and citizens, and will facilitate improved market understanding, segmentation, and communication.Cross-National Consumer Psychographics explores important marketing topics like: the role of psychographics and values in international marketing cross-cultural consumer information processing styles the relationship between independent and interdependent self-concepts and reasons for purchase the internationally recognized List of Values (LOV)and specific case studies including: the values of American and Japanese mothers (using the LOV) means-end analyses of fish consumption in Denmark and France effects of the change of sovereignty on consumer preferences in Hong KongCross-National Consumer Psychographics provides data from several applications of the List of Values (LOV) coming from various parts of the globe, showing the implications of particular cultures upon consumerism. Through this unique book, you will discover how countries and consumer groups can be segmented and approached based on their social values to help you develop more effective marketing strategies for your products.

Export-Import Theory, Practices, and Procedures (Hardcover): Erdener Kaynak, Belay Seyoum Export-Import Theory, Practices, and Procedures (Hardcover)
Erdener Kaynak, Belay Seyoum
R3,150 Discovery Miles 31 500 Ships in 10 - 15 working days

Learn the ins and outs of the export-import business!Export-Import Theory, Practices, and Procedures is a comprehensive and in-depth analysis of international trade theories and techniques. International trade professionals, researchers, students, and members of chambers of commerce will benefit from concepts and theories that explain international trade operations and give clearly defined goals and procedures for your business. This excellent text offers chapter summaries, references, World Wide Web addresses, and features learning aids such as figures, tables, vignettes, and other illustrations to help you compete in the global marketplace and better educate students in the field.With this informative text, you will explore trade agreements such as the GATT/WTO, NAFTA, and the European Economic Community (EEC), and how they affect trade. For example, you will read about the investment and intellectual property policies, as well as rules on government procurements, safeguards, and services of NAFTA. Export-Import Theory, Practices, and Procedures examines export-import marketing and strategy concepts from setting up businesses to solving typical international logistics and transportation questions. Other areas you will examine include: documentation, risks, and different forms of insurance price setting in international trade export sales contracts documenting export-import trade the risks of foreign trade exchange rates and international trade methods of payment for exporting and importing goods the benefits and theories of countertrade the entry process for imports import relief to domestic industryExport-Import Theory, Practices, and Procedures covers everything you need to know to start and run an export-import business. With over 100 tables and figures and a plethora of Web sites and Internet addresses to visit, this excellent text assists you in understanding the theories, practices, and procedures of exporting and importing to help you make informed and profitable business decisions.

Handbook of Cross-Cultural Marketing (Paperback): Erdener Kaynak, Paul Herbig Handbook of Cross-Cultural Marketing (Paperback)
Erdener Kaynak, Paul Herbig
R1,607 Discovery Miles 16 070 Ships in 10 - 15 working days

Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures.Designed to assist both American and foreign companies, Handbook of Cross-Cultural Marketing shows you how to increase your chance at success in international markets. It identifies and explains ten important aspects of culture that are essential to cross-cultural marketing to help you understand how underlying cultural beliefs govern the way marketing functions in different societies. It also gives you specific steps for developing cultural adaptation strategies in international marketing. To further your understanding of global marketing and fundamental marketing concepts, this comprehensive book discusses: real life examples of company successes and failures abroad attitudes toward middlemen in underdeveloped countries the advantages of foreign trade shows locating and using representatives, agents, and/or distributors in foreign countries the reception of different American products in different countries potential cultural pitfalls of primary data collecting techniques the role of time in various cultures setting standards for product performance A useful text for students and practitioners alike, Handbook of Cross-Cultural Marketing gives you hands-on strategies and advice for delving into different markets, using techniques that are respectful of individual cultures, and avoiding unnecessary mistakes that can occur if you don't take the initiative to get to know the culture of your new marketplace. Your outlook and beliefs are not the global norm, so read this book to find out how you can be successful with customers who are different from you in terms of motivation, values, beliefs, and outlook.

Business Simulations, Games, and Experiential Learning in International Business Education (Hardcover): Erdener Kaynak, Joseph... Business Simulations, Games, and Experiential Learning in International Business Education (Hardcover)
Erdener Kaynak, Joseph Wolfe, J. Bernard Keys
R2,877 Discovery Miles 28 770 Ships in 10 - 15 working days

If you find traditional lectures and course material ineffective for teaching students how to develop a sensitivity to cultural differences and apply "home grown" technologies to foreign situations, Business Simulations, Games and Experiential Learning in International Business Education is the guide to help you remedy this predicament! Helpful and easy-to-use, this text teaches you how to use computer-based games and experiential learning exercises to teach international business. You'll learn how to place students in realistic situations where they can experiment with new behaviors and receive immediate, constructive feedback and then take what they have learned beyond the classroom.Business Simulations, Games and Experiential Learning in International Business Education helps you introduce students to global competition and business cultures as you explore important ethical, political, and social issues with them. You can better prepare your students for the challenges of international business if you pay particular attention to the book's discussions of: different levels of power-sharing alternatives to traditional international business course materials and methods changing the norms and behaviors of organizations and institutions the role gender plays in effective gaming environments simulating a European Works Council within a classroom environment promoting decisionmaking and flexibility in management style understanding business rules and regulations of different countriesAcademics teaching and researching in international business will find Business Simulations, Games and Experiential Learning in International Business Education an immensely useful tool as you struggle with the challenges of readying students for the international work environment. As you know, it is not enough that students be schooled in the latest developments and technologies. Use this book's games and learning techniques to emphasize to your students that international businessmen and women must not only know their field, but also be respectful of others'cultures and values, be linguistically flexible, and be aware of foreign business rules and regulations.

Implementation of Total Quality Management - A Comprehensive Training Program (Paperback): Erdener Kaynak, Rolf E. Rogers Implementation of Total Quality Management - A Comprehensive Training Program (Paperback)
Erdener Kaynak, Rolf E. Rogers
R1,394 Discovery Miles 13 940 Ships in 10 - 15 working days

Here is a comprehensive guide for training a workforce in Total Quality Management (TQM). An ideal resource for trainers, Total Quality Management Implementation contains a complete presentation of all relevant aspects of TQM. It provides a ready-made training format that can be used in all operational seminar/workshop contexts and includes a full set of charts for use by trainers in their presentations of TQM. The book assumes the trainer has a basic understanding of quality management, and it does not repeat the numerous discussions of TQM concepts readily available in other works. Total Quality Management Implementation begins with an overview of the current status of TQM in the United States. It then presents W. Edward Deming's 14 point TQM philosophy, the core of his recommendations for achieving quality excellence through continuous improvement, along with a discussion of each point. The presentation charts have been designed to allow the trainer to adapt them to a particular organization's unique characteristics and to supplement or add to them as necessary to fully explain each point to a particular audience.The charts are arranged in sequential order and follow the approach used by the author in training seminars around the world. Trainers can easily manipulate the length of the presentation for different audiences and purposes. A reference section lists many books on TQM principles which provide a helpful refresher. Total Quality Management Implementation is a unique and helpful guide for trainers with a basic knowledge of TQM, college or university faculty teaching TQM seminars or courses, and consultants and quality professionals who could use a reference and checklist of TQM principles.

Global Tourist Behavior (Paperback): Erdener Kaynak, Muzaffer Uysal Global Tourist Behavior (Paperback)
Erdener Kaynak, Muzaffer Uysal
R1,409 Discovery Miles 14 090 Ships in 10 - 15 working days

Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally diverse travelers with different preferences, motivations, expectations, and needs, while at the same time worldwide movements toward democracy have made some locations more accessible than ever before. New diversity in global tourist behavior and the reciprocal interaction between travelers and destinations will pose new challenges and create new opportunities for tourism professionals. Global Tourist Behavior helps readers meet these challenges by providing unique and invaluable new research on global travel behavior as an integral component of travel and tourism marketing research. It features original, empirical research by tourism scholars representing a variety of locations worldwide, including North America, the Caribbean, Eastern Europe, Germany, Indonesia, Korea, the Netherlands, the United Kingdom, and Zambia. The geographically diverse chapters in Global Tourist Behavior present research on: marketing places to tourists tourists'knowledge of culture issues in cross-cultural tourism tourism channels and distribution systems international tourism and marketing expert systems in tourism marketing management the impact of mega events health tourism. Tourism promoters, decisionmakers, and students will find the information on international travelers'preferences, expectations, motivations, images, attitudes, and choices of tour packages extremely helpful. The book can also be used as a guide for attracting international tourist business and developing appropriate marketing and management strategies for specific destinations.

International Marketing - Sociopolitical and Behavioral Aspects (Paperback, Revised): Erdener Kaynak International Marketing - Sociopolitical and Behavioral Aspects (Paperback, Revised)
Erdener Kaynak
R1,374 Discovery Miles 13 740 Ships in 10 - 15 working days

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.

An International Accounting Practice Set - The Karissa Jean's Simulation (Paperback): Erdener Kaynak, Nancy Schendel An International Accounting Practice Set - The Karissa Jean's Simulation (Paperback)
Erdener Kaynak, Nancy Schendel
R1,113 Discovery Miles 11 130 Ships in 10 - 15 working days

In An International Accounting Practice Set, the only currently available simulation for international accounting, business and accounting students assume the role of a newly-hired employee in the international accounting department of Karissa Jean's, an international distributor of men's and women's jeans. In this role, the student first participates in the company's training program in international business and accounting, working through the first section of the book. After completing the training program, the student performs as an international accountant in Karissa Jean's international accounting department, moving through the second part of the book. In this fashion, readers have a hands-on opportunity to apply newly acquired knowledge in a realistic business setting.The Karissa Jean's simulation works for both those with some familiarity with this topic and for those with no knowledge of international business or accounting. While the authors have targeted the book to community college students, private business school students, and undergrad business and accounting students (with at least one course of Principles of Accounting), this simulation also works for recertification training for accountants and for basic training in business (for new employees or to retrain other employees in international business or accounting principles), industry, and government.The simulation is twofold: job training and job simulation. The training manual of An International Accounting Practice Set teaches readers everything they need to complete the simulation. As a Karissa Jean's "accountant," readers will learn firsthand: how to convert foreign currencies to U.S. dollars and vice versa. how to record international sales, purchases, cash payments, and cash receipts in an American company's general ledger and in a foreign marketing subsidiary ledger. how to record adjusting entries for unsettled accounts payable and accounts receivable at the end of the accounting period. how to audit the French marketing subsidiary's ledger and identify and correct any errors. how to translate foreign financial statements from French francs into U.S. dollars. how to perform problem-solving and writing activities, such as translating a Spanish memo into English and preparing an outline for a speech on international accounting.In doing the Karissa Jean's simulation, students begin to apply classroom knowledge in an employment setting. It is an ideal approach for students with no prior knowledge of international business or accounting who wish to pursue that career field. Those who are familiar with accounting will appreciate the "hands on" opportunity to test their knowledge in an international employment setting. All readers will come to better understand international business issues, including balance of trade and balance of payments, international trade organizations like GATT, the World Bank, and cartels. An International Accounting Practice Set explores related issues in international business, such as ways to enter foreign markets, potential obstacles to foreign trade--cultural and language differences, economic conditions, marketing difficulties, fluctuating currency exchange rates, government instability, and trade protectionism--and provides ideas on how to overcome or prevent such obstacles from becoming trade barriers.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Bepanthen Protective Baby Ointment…
R29 Discovery Miles 290
JBL C100SI Headset In-ear Black
R149 R129 Discovery Miles 1 290
The Addams Family
Conrad Vernon / Greg Tiernan DVD  (1)
R160 R40 Discovery Miles 400
Fine Living - Portable Car Vacuum…
R189 R99 Discovery Miles 990
Oral-BŪ Vitality Precision Clean…
R549 Discovery Miles 5 490
Oxford South African School Dictionary…
Paperback  (2)
R204 Discovery Miles 2 040
Now That's What I Call 80s Pop
Various Artists CD R199 R172 Discovery Miles 1 720
SimilacŪ Isomil Soy-Protein Based Infant…
R280 Discovery Miles 2 800
Simply Child Hot Air Balloon Mobile…
R390 R99 Discovery Miles 990
Predator: Hunting Grounds
R699 R199 Discovery Miles 1 990

 

Partners