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Change management used to be one of those abstract concepts relegated to business conferences and academic seminars - a nice-to-know topic for discussion, but hardly vital to success. Well, could change have become more real, or more relevant, this past decade? Decade of Change features insights and wisdom into how to manage, and make the most of, change. Vinton Cerf, co-creator of the Internet, peers into the Web's future. Nobel Prize winner Daniel Kahneman probes the nature of decision making. Lieutenant General Russel Honore, the Hurricane Katrina hero, offers leadership lessons he applied in that crisis. Visionary executive Ray Anderson makes a powerful business case for environmental sustainability. And a host of other executives and thinkers tackle everything from easing the fear of layoffs to promoting wellbeing in the workplace to building customer engagement amid the post-crash "new normal." You'll hear from some of the best business and organizational minds in these pages. They steered leaders through the various crises of the past decade and helped find a way forward to what we all hope will be a brighter and more prosperous future. Decade of Change is more than a look backward - it is a roadmap for what lies ahead.
Many leaders have reengineered and reorganized their companies numerous times. But what remains is the biggest business challenge of all: improving and perfecting relationships with customers and with the employees who engage them. More than anything, executives and managers need quantifiable, measurable strategies for making the "intangible" side of their businesses as productive and profitable as it can be. Drawing on interviews with millions of employees and customers worldwide, the articles and interviews in these pages cover topics such as the best way to get meaningful employee feedback, why customer satisfaction is the wrong measure, the 12 elements of great managing, why most advertising doesn't work, and the impact of positive leadership. A Ritz-Carlton executive tells how his company is reinventing its world-class brand, while a leader at Ann Taylor describes how the retailer invests in talent. Nobel Prize winner Daniel Kahneman probes how customers think, while one of the inventors of the Internet, Vinton Cerf, speculates on the future of his creation. With its lively writing and penetrating, research-driven insights, The Best of the Gallup Management Journal 2001-2007 is essential reading for leaders who want to engage employees and customers in a hyper-competitive and ever-changing global economy.
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