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Gender and Our Brains - How New Neuroscience Explodes the Myths of the Male and Female Minds (Hardcover): Gina Rippon Gender and Our Brains - How New Neuroscience Explodes the Myths of the Male and Female Minds (Hardcover)
Gina Rippon
R584 R459 Discovery Miles 4 590 Save R125 (21%) Shipped within 7 - 11 working days
The Gendered Brain - The new neuroscience that shatters the myth of the female brain (Hardcover): Gina Rippon The Gendered Brain - The new neuroscience that shatters the myth of the female brain (Hardcover)
Gina Rippon 1
R488 R393 Discovery Miles 3 930 Save R95 (19%) Shipped within 7 - 12 working days

`Highly accessible...revolutionary to a glorious degree' Observer Reading maps or reading emotions? Barbie or Lego? Do you have a female brain or a male brain? Or is that the wrong question? We live in a gendered world where we are bombarded with messages about sex and gender. On a daily basis we face deeply ingrained beliefs that your sex determines your skills and preferences, from toys and colours to career choice and salaries. But what does this constant gendering mean for our thoughts, decisions and behaviour? And what does it mean for our brains? Drawing on her work as a professor of cognitive neuroimaging, Gina Rippon unpacks the stereotypes that bombard us from our earliest moments and shows how these messages mould our ideas of ourselves and even shape our brains. By exploring new, cutting-edge neuroscience, Rippon urges us to move beyond a binary view of our brains and instead to see these complex organs as highly individualised, profoundly adaptable, and full of unbounded potential. Rigorous, timely and liberating, The Gendered Brain has huge repercussions for women and men, for parents and children, and for how we identify ourselves. 'A treasure trove of information and good humour' Cordelia Fine, author of Delusions of Gender

The Gendered Brain - The new neuroscience that shatters the myth of the female brain (Paperback): Gina Rippon The Gendered Brain - The new neuroscience that shatters the myth of the female brain (Paperback)
Gina Rippon 1
R320 R252 Discovery Miles 2 520 Save R68 (21%) Shipped within 4 - 8 working days

`Highly accessible. It has the power to do vastly more for gender equality than any number of feminist "manifestos" ... revolutionary to a glorious degree' Rachel Cooke, Observer 'A treasure trove of information and good humour' CORDELIA FINE, author of Testosterone Rex Do you have a female brain or a male brain? Or is that the wrong question? Reading maps or reading emotions? Barbie or Lego? We live in a gendered world where we are bombarded with messages about sex and gender. On a daily basis we face deeply ingrained beliefs that your sex determines your skills and preferences, from toys and colours to career choice and salaries. But what does this constant gendering mean for our thoughts, decisions and behaviour? And what does it mean for our brains? Drawing on her work as a professor of cognitive neuroimaging, Gina Rippon unpacks the stereotypes that bombard us from our earliest moments and shows how these messages mould our ideas of ourselves and even shape our brains. Taking us back through centuries of sexism, The Gendered Brain reveals how science has been misinterpreted or misused to ask the wrong questions. Instead of challenging the status quo, we are still bound by outdated stereotypes and assumptions. However, by exploring new, cutting-edge neuroscience, Rippon urges us to move beyond a binary view of our brains and instead to see these complex organs as highly individualised, profoundly adaptable and full of unbounded potential. Rigorous, timely and liberating, The Gendered Brain has huge repercussions for women and men, for parents and children, and for how we identify ourselves.

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