0
Your cart

Your cart is empty

Browse All departments
  • All departments
Price
  • R1,000 - R2,500 (1)
  • R2,500 - R5,000 (1)
  • -
Status
Brand

Showing 1 - 2 of 2 matches in All departments

Food and Agribusiness Marketing in Europe (Hardcover): Erdener Kaynak, Matthew Meulenberg Food and Agribusiness Marketing in Europe (Hardcover)
Erdener Kaynak, Matthew Meulenberg
R2,537 Discovery Miles 25 370 Ships in 10 - 15 working days

This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a variety of European countries including Germany, Greece, Italy, the United Kingdom, France, Ireland, Belgium, the Netherlands, Spain, and Hungary. With chapters selected by the famous marketing specialist Matthew Meulenberg of The Netherlands, this enlightening book allows food and marketing professionals to gain new perspectives on the changing roles of food retailing and food industry in agricultural marketing and the structure of agriculture and food markets.This insightful book introduces readers to the common factors influencing European food marketing today including the stagnating volume of food demand, severe competition between suppliers of agricultural and food products, the overall shift in agricultural marketing towards more market-consumer orientation, and the resulting concern about product development, branding, and customer relationships. Major national differences in food and agricultural marketing in each country are also analyzed, in particular, the problems of implementing European Community legislation in the face of tremendous divergences among member countries in their needs, expectations, and priorities. Some of the other important topics covered in this in-depth book include: European food consumption and consumers food retailing in Europe the impact of the Common Agricultural policy and other government policies on agricultural marketing the conduct of agricultural marketing institutions and agribusinesses and their marketing performances agricultural and food marketing channels in European countries Food and Agribusiness Marketing in Europe is the first resource available that provides essential information on the tremendous changes in food and agricultural marketing in Europe. It is an invaluable reference on European marketing for students and teachers of agricultural marketing, European-oriented agribusiness managers, and internationally oriented agriculture policymakers who need to develop an understanding of food marketing developments in this area of the world.

Food and Agribusiness Marketing in Europe (Paperback): Erdener Kaynak, Matthew Meulenberg Food and Agribusiness Marketing in Europe (Paperback)
Erdener Kaynak, Matthew Meulenberg
R1,633 Discovery Miles 16 330 Ships in 7 - 11 working days

This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a variety of European countries including Germany, Greece, Italy, the United Kingdom, France, Ireland, Belgium, the Netherlands, Spain, and Hungary. With chapters selected by the famous marketing specialist Matthew Meulenberg of The Netherlands, this enlightening book allows food and marketing professionals to gain new perspectives on the changing roles of food retailing and food industry in agricultural marketing and the structure of agriculture and food markets.This insightful book introduces readers to the common factors influencing European food marketing today including the stagnating volume of food demand, severe competition between suppliers of agricultural and food products, the overall shift in agricultural marketing towards more market-consumer orientation, and the resulting concern about product development, branding, and customer relationships. Major national differences in food and agricultural marketing in each country are also analyzed, in particular, the problems of implementing European Community legislation in the face of tremendous divergences among member countries in their needs, expectations, and priorities. Some of the other important topics covered in this in-depth book include: European food consumption and consumers food retailing in Europe the impact of the Common Agricultural policy and other government policies on agricultural marketing the conduct of agricultural marketing institutions and agribusinesses and their marketing performances agricultural and food marketing channels in European countries Food and Agribusiness Marketing in Europe is the first resource available that provides essential information on the tremendous changes in food and agricultural marketing in Europe. It is an invaluable reference on European marketing for students and teachers of agricultural marketing, European-oriented agribusiness managers, and internationally oriented agriculture policymakers who need to develop an understanding of food marketing developments in this area of the world.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Dunlop Australian Open Tennis Balls (3…
R120 R99 Discovery Miles 990
The Land Wars - The Dispossession Of The…
John Laband Paperback  (1)
R290 R199 Discovery Miles 1 990
Nurturer Kids Germ Guard Sanitiser (2L…
R205 R145 Discovery Miles 1 450
MUVIT Tiger 1.2M Ultra Resistant…
R399 Discovery Miles 3 990
Crayola Erasable Twistable Pencil…
R100 Discovery Miles 1 000
3 Layer Cloth Face Mask (Navy Blue)
 (18)
R19 Discovery Miles 190
4Gamers Wired Stereo Dual Format Gaming…
R399 R239 Discovery Miles 2 390
RocBros 10135 Optically Photochromic…
R1,499 R999 Discovery Miles 9 990
Cry Pretty
Carrie Underwood CD R330 R299 Discovery Miles 2 990
Introduction To Business Management
Barney Erasmus, Sharon Rudansky-Kloppers, … Paperback R550 R497 Discovery Miles 4 970

 

Partners