0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R1,000 - R2,500 (7)
  • R2,500 - R5,000 (5)
  • R10,000+ (1)
  • -
Status
Brand

Showing 1 - 13 of 13 matches in All Departments

Critical Marketing (Paperback): Michael Saren, Pauline Maclaran, Richard Elliott, Christina Goulding, Miriam Caterall Critical Marketing (Paperback)
Michael Saren, Pauline Maclaran, Richard Elliott, Christina Goulding, Miriam Caterall
R1,156 Discovery Miles 11 560 Ships in 12 - 17 working days

Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities.
In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing. Uniquely it provides:
- The latest knowledge based on a series of major seminars in the field
- The insights of a leading team of international contributors with an interdisciplinary perspective
. A clear map of the domain of critical marketing
- A rigorous analysis of the implications for future thinking and research.
For faculty and upper level students and practitioners in Marketing, and those in the related areas of cultural studies and media Critical Marketing will be a major addition to the literature and the development of the subject.
* The only critical marketing text by marketing academics
* Features leading international contributors
* Maps out the domain of critical marketing using inter-disciplinary perspectives

Marketing Theory - A Student Text (Hardcover, 3rd Revised edition): Michael J. Baker, Michael Saren Marketing Theory - A Student Text (Hardcover, 3rd Revised edition)
Michael J. Baker, Michael Saren
R3,353 Discovery Miles 33 530 Ships in 12 - 17 working days

Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.

The SAGE Handbook of Marketing Theory (Paperback): Pauline Maclaran, Michael Saren, Barbara Stern, Mark Tadajewski The SAGE Handbook of Marketing Theory (Paperback)
Pauline Maclaran, Michael Saren, Barbara Stern, Mark Tadajewski
R1,039 Discovery Miles 10 390 Ships in 12 - 17 working days

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.

Marketing - A Critical Textbook (Hardcover): Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren,... Marketing - A Critical Textbook (Hardcover)
Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, …
R3,270 Discovery Miles 32 700 Ships in 12 - 17 working days

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students. Visit the companion website at www.sagepub.co.uk/ellis

Marketing - A Critical Textbook (Paperback): Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren,... Marketing - A Critical Textbook (Paperback)
Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, … 1
R1,123 Discovery Miles 11 230 Ships in 12 - 17 working days

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students. Visit the companion website at www.sagepub.co.uk/ellis

Marketing Theory - A Student Text (Paperback, 3rd Revised edition): Michael J. Baker, Michael Saren Marketing Theory - A Student Text (Paperback, 3rd Revised edition)
Michael J. Baker, Michael Saren
R1,249 Discovery Miles 12 490 Ships in 12 - 17 working days

Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.

Marketing - A Critical Textbook (Paperback): Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren,... Marketing - A Critical Textbook (Paperback)
Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, …
R1,097 Discovery Miles 10 970 Ships in 12 - 17 working days

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students. Visit the companion website at www.sagepub.co.uk/ellis

Rethinking Marketing - Towards Critical Marketing Accountings (Paperback): Douglas Brownlie, Michael Saren, Robin Wensley,... Rethinking Marketing - Towards Critical Marketing Accountings (Paperback)
Douglas Brownlie, Michael Saren, Robin Wensley, Richard Whittington
R1,471 Discovery Miles 14 710 Ships in 7 - 11 working days

`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management

This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned international scholars in the field .


Rethinking Marketing - Towards Critical Marketing Accountings (Hardcover): Douglas Brownlie, Michael Saren, Robin Wensley,... Rethinking Marketing - Towards Critical Marketing Accountings (Hardcover)
Douglas Brownlie, Michael Saren, Robin Wensley, Richard Whittington
R2,715 Discovery Miles 27 150 Out of stock

`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned international scholars in the field .

Marketing Graffiti (Hardcover): Mike Saren, Michael Saren Marketing Graffiti (Hardcover)
Mike Saren, Michael Saren
R3,802 Discovery Miles 38 020 Out of stock

Rejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the perspective of the pivotal figure in the process: the consumer. He addresses readers as active consumers and producers of marketing, and therefore already well-equipped to appreciate the rationale and practice behind the process. Critically examining the wide range of products, businesses, technologies, information, services, ads, packaging and branding, Saren utilizes everyday images and phenomena to draw out the conceptual foundations of marketing in its social and cultural context that we all experience. By taking this alternative approach - linking the abstract concepts to the everyday world the reader already knows -Marketing Graffiti explains marketing as consumers experience it, as active participants in it reflecting the variety in the bricollage subject that is marketing.

Managing and Marketing Technology (Paperback, 2nd Revised edition): David Ford, Michael Saren Managing and Marketing Technology (Paperback, 2nd Revised edition)
David Ford, Michael Saren
R1,785 R1,540 Discovery Miles 15 400 Save R245 (14%) Out of stock

Managing and Marketing Technology proposes that strong management of a firm's technology improves both the marketing potential of existing products and allows firms to identify opportunities for new products through the systematic analysis and assessment of their technological and marketing capabilities. The text demonstrates how firms can conduct a technology audit, acquire, exploit and manage technology to develop a technology strategy to take the company forward. Practical and applied, Managing and Marketing Technology will provide managers and students with a valuable insight into the relationship between technology, product development, marketing and management. The final chapter is a detailed case study showing the process of auditing and implementing technology strategy.

Marketing Theory (Hardcover, Three Volume Se): Pauline Maclaran, Michael Saren, Mark Tadajewski Marketing Theory (Hardcover, Three Volume Se)
Pauline Maclaran, Michael Saren, Mark Tadajewski
R12,816 Discovery Miles 128 160 Out of stock

Marketing Theory presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the three editors bring together key contributions to the field that reflect both historical and contemporary debates and influences. Volume One: The Development of Marketing Theory and Its Philosophical Underpinnings: documents the historical roots of marketing theory and traces the influences on its development, including differing philosophical perspectives. Volume Two: Major Theoretical Debates and Contemporary Issues in Marketing Theory: looks at some of the major controversies that have permeated theoretical debates in marketing and considers the changing social and political contexts in which they developed. Volume Three: The Impact of Theory on Representations of the Consumer and the Marketing Organization: examines how different theoretical lenses impact on conceptualizations of the consumer and the marketing organization (the role and function of marketing). This major work draws together the many disparate perspectives that have contributed to the development of marketing theory to provide scholars with a substantive reference base from which to further develop the area.

The SAGE Handbook of Marketing Theory (Hardcover, New): Pauline Maclaran, Michael Saren, Barbara Stern, Mark Tadajewski The SAGE Handbook of Marketing Theory (Hardcover, New)
Pauline Maclaran, Michael Saren, Barbara Stern, Mark Tadajewski
R3,269 Discovery Miles 32 690 Out of stock

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Judy
Renee Zellweger, Finn Wittrock, … DVD R116 R99 Discovery Miles 990
Hymn
Sarah Brightman CD R154 Discovery Miles 1 540
Lucky Plastic 2 Prong Shaper Comb (Blue)
R8 Discovery Miles 80
Handover Foam Brush (2")(5cm)
R44 Discovery Miles 440
Dunlop Nitro Glow Table Tennis Ball
R60 R50 Discovery Miles 500
Planet Earth: The Collection - Planet…
David Attenborough Blu-ray disc  (2)
R569 Discovery Miles 5 690
Dala Scratch Art Sheet (270 x 200mm)
R11 Discovery Miles 110
Piranha 2 x Skins and 8 x Grips for…
 (4)
R251 Discovery Miles 2 510
Western Digital Black 4TB 3.5" SATA…
R3,699 R3,099 Discovery Miles 30 990
Funko Pint Size Heroes: Guardians of The…
 (7)
R19 Discovery Miles 190

 

Partners