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The Fairchild Dictionary of Retailing (Hardcover, 2nd Revised edition): Rona Ostrow The Fairchild Dictionary of Retailing (Hardcover, 2nd Revised edition)
Rona Ostrow
R1,597 R865 Discovery Miles 8 650 Save R732 (46%) Ships in 10 - 15 working days

This edition of "The Fairchild Dictionary of Retailing" clearly defines terms commonly used in all parts of the retail industry, from retail advertising to merchandising and displays. This comprehensive reference for students and faculty in all retailing and merchandising programs lists over 10,000 terms alphabetically with extensive cross-referencing. Global terms used in the retailing industry, including descriptions of retail market structures of countries around the world, are covered. This up-to-date reference book also includes important legislation related to the retail industry, government agencies, and merchandise marts, new terms related to the e-retailing business, extensive Internet resources, and a bibliography.

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