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The AI Advantage - How to Put the Artificial Intelligence Revolution to Work (Paperback): Thomas H Davenport The AI Advantage - How to Put the Artificial Intelligence Revolution to Work (Paperback)
Thomas H Davenport
R350 R282 Discovery Miles 2 820 Save R68 (19%) Shipped within 7 - 12 working days

Cutting through the hype, a practical guide to using artificial intelligence for business benefits and competitive advantage. In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze-remember when it seemed plausible that IBM's Watson could cure cancer?-to explain how businesses can put artificial intelligence to work now, in the real world. His key recommendation: don't go for the "moonshot" (curing cancer, or synthesizing all investment knowledge); look for the "low-hanging fruit" to make your company more efficient. Davenport explains that the business value AI offers is solid rather than sexy or splashy. AI will improve products and processes and make decisions better informed-important but largely invisible tasks. AI technologies won't replace human workers but augment their capabilities, with smart machines to work alongside smart people. AI can automate structured and repetitive work; provide extensive analysis of data through machine learning ("analytics on steroids"), and engage with customers and employees via chatbots and intelligent agents. Companies should experiment with these technologies and develop their own expertise. Davenport describes the major AI technologies and explains how they are being used, reports on the AI work done by large commercial enterprises like Amazon and Google, and outlines strategies and steps to becoming a cognitive corporation. This book provides an invaluable guide to the real-world future of business AI. A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review.

The AI Advantage - How to Put the Artificial Intelligence Revolution to Work (Hardcover): Thomas H Davenport The AI Advantage - How to Put the Artificial Intelligence Revolution to Work (Hardcover)
Thomas H Davenport
R612 R435 Discovery Miles 4 350 Save R177 (29%) Shipped within 7 - 12 working days

Cutting through the hype, a practical guide to using artificial intelligence for business benefits and competitive advantage. In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze-remember when it seemed plausible that IBM's Watson could cure cancer?-to explain how businesses can put artificial intelligence to work now, in the real world. His key recommendation: don't go for the "moonshot" (curing cancer, or synthesizing all investment knowledge); look for the "low-hanging fruit" to make your company more efficient. Davenport explains that the business value AI offers is solid rather than sexy or splashy. AI will improve products and processes and make decisions better informed-important but largely invisible tasks. AI technologies won't replace human workers but augment their capabilities, with smart machines to work alongside smart people. AI can automate structured and repetitive work; provide extensive analysis of data through machine learning ("analytics on steroids"), and engage with customers and employees via chatbots and intelligent agents. Companies should experiment with these technologies and develop their own expertise. Davenport describes the major AI technologies and explains how they are being used, reports on the AI work done by large commercial enterprises like Amazon and Google, and outlines strategies and steps to becoming a cognitive corporation. This book provides an invaluable guide to the real-world future of business AI. A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review.

Predictive Analytics - The Power to Predict Who Will Click, Buy, Lie, or Die (Paperback, Revised and Updated): Eric S. Siegel Predictive Analytics - The Power to Predict Who Will Click, Buy, Lie, or Die (Paperback, Revised and Updated)
Eric S. Siegel; Foreword by Thomas H Davenport
R489 R318 Discovery Miles 3 180 Save R171 (35%) Shipped within 7 - 12 working days

"Mesmerizing & fascinating..." --The Seattle Post-Intelligencer "The Freakonomics of big data." --Stein Kretsinger, founding executive of Advertising.com Award-winning - Used by over 30 universities - Translated into 9 languages An introduction for everyone. In this rich, fascinating -- surprisingly accessible -- introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections. How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. Predictive analytics (aka machine learning) unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction -- now in its Revised and Updated edition -- former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves. Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death -- including one health insurance company. How U.S. Bank and Obama for America calculated the way to most strongly persuade each individual. Why the NSA wants all your data: machine learning supercomputers to fight terrorism. How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! How companies ascertain untold, private truths -- how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison. 182 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more. How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more. A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a consumer of it -- or consumed by it -- get a handle on the power of Predictive Analytics.

The Sentient Enterprise - The Evolution of Business Decision Making (Hardcover): Oliver Ratzesberger, Mohanbir Sawhney The Sentient Enterprise - The Evolution of Business Decision Making (Hardcover)
Oliver Ratzesberger, Mohanbir Sawhney; Foreword by Thomas H Davenport
R524 R366 Discovery Miles 3 660 Save R158 (30%) Shipped within 7 - 12 working days

Mohan and Oliver have been very fortunate to have intimate views into the data challenges that face the largest organizations and institutions across every possible industry--and what they have been hearing about for some time is how the business needs to use data and analytics to their advantage. They continually hear the same issues, such as: We're spending valuable meeting time wondering why everyone's data doesn't match up. We can't leverage our economies of scale while remaining agile with data. We need self-serve apps that let the enterprise experiment with data and accelerate the development process. We need to get on a more predictive curve to ensure long-term success. To really address the data concerns of today's enterprise, they wanted to find a way to help enterprises achieve the success they seek. Not as a prescriptive process--but a methodology to become agile and leverage data and analytics to drive a competitive advantage. You know, it's amazing what can happen when two people with very different perspectives get together to solve a big problem. This evolutionary guide resulted from the a-ha moment between these two influencers at the top of their fields--one, an academic researcher and consultant, and the other, a longtime analytics practitioner and chief product officer at Teradata. Together, they created a powerful framework every type of business can use to connect analytic power, business practices, and human dynamics in ways that can transform what is currently possible.

The Intelligent Company - Five Steps to Success with Evidence-Based Management (Hardcover): Bernard Marr The Intelligent Company - Five Steps to Success with Evidence-Based Management (Hardcover)
Bernard Marr; Foreword by Thomas H Davenport
R621 R432 Discovery Miles 4 320 Save R189 (30%) Shipped within 7 - 12 working days

Today's most successful companies are "Intelligent Companies" that use the best available data to inform their decision making. This is called Evidence-Based Management and is one of the fastest growing business trends of our times. "Intelligent Companies" bring together tools such as Business Intelligence, Analytics, Key Performance Indicators, Balanced Scorecards, Management Reporting and Strategic Decision Making to generate real competitive advantages.

As information and data volumes grow at explosive rates, the challenges of managing this information is turning into a losing battle for most companies and they end up drowning in data while thirsting for insights. This is made worse by the severe skills shortage in analytics, data presentation and communication.

This latest book by best-selling management expert Bernard Marr, will equip you with a set of powerful skills that are vital for successful managers now and in the future. Increase your market value by gaining essential skills that are in high demand but in short supply.

Loaded with practical step-by-step guidance, simple tools and real life examples of how leading organizations such as Google, CocaCola, Capital One, Saatchi & Saatchi, Tesco, Yahoo, as well as Government Departments and Agencies have put the principles into practice.

The five steps to more intelligent decision making are: Step 1: More intelligent strategies - by identifying strategic priorities and agreeing your real information needsStep 2: More intelligent data - by creating relevant and meaningful performance indicators and qualitative management information liked back to your strategic information needsStep 3: More intelligent insights - by using good evidence to test and prove ideas and by analysing the data to gain robust and reliable insightsStep 4: More intelligent communication - by creating informative and engaging management information packs and dashboards that provide the essential information, packaged in an easy-to-read wayStep 5: More intelligent decision making - by fostering an evidence-based culture of turning information into actionable knowledge and real decisions

"Bernard Marr did it again This outstanding and practical book will help your company become more intelligent and more successful. Marr takes the fields of business-intelligence, analytics and scorecarding to bring them together into a powerful and easy-to-follow 5-step framework. The Intelligent Company is THE must-read book of our times."
--Bruno Aziza, Co-author of best-selling book "Drive Business Performance" and "Worldwide Strategy Lead, Microsoft Business Intelligence"

"Book after book Bernard Marr is redefining the fundamentals of good business management. 'The Intelligent Company' is a must read in these changing times and a reference you will want on your desk every day "
--Gabriel Bellenger, Accenture Strategy

Knowledge Management Case Book - Siemens Best Practises (Hardcover, 2nd Edition, 2002): Gilbert J.B. Probst, Thomas H Davenport Knowledge Management Case Book - Siemens Best Practises (Hardcover, 2nd Edition, 2002)
Gilbert J.B. Probst, Thomas H Davenport; Foreword by Heinrich Von Pierer
R861 R775 Discovery Miles 7 750 Save R86 (10%) Shipped within 7 - 12 working days

This book provides a perspective on knowledge management at Siemens - an internationally recognised benchmark - by presenting the reader with the best of the corporation's practical applications and experiences. Tom Davenport and Gilbert Probst bring together instructive case studies from different areas that reflect the rich insights gained from years of experience in practising knowledge management.
Most of the cases have been updated for the second edition. New cases have been added.
The Knowledge Management Case Book provides a comprehensive account of how organisational knowledge assets can be managed effectively. Specific emphasis is given to the development of generic lessons that can be learned from Siemens' experience. The book also offers a roadmap to building a "mature knowledge enterprise," thereby enhancing our understanding of the steps that need to be taken in order to sustain competitive dominance in the knowledge economy.
Presenting applications from very different areas, this practice-orientated book is really outstanding in the broad field of KM literature.
"Perhaps the most revealing - and interesting - part of the cases in this book is not the analysis of the various knowledge management tools and processes, but the description of their development, of how they come about, of how commitment was gained, of how implementation was led."
Yves Doz, The Timken Chaired Professor of Global Technology and Innovation at INSEAD, Fontainebleau

"This case book brings insights how our most valuable resource makes those tools happen. I found this book exciting reading, because it is, to my knowledge, the only book where a single company with a wide variety of knowledge management approaches accumulates years of experiences and lessons learned. Edited by two of the leading thinkers in the field of knowledge management, this book will show the way you practise knowledge management in your company."
Heinz Fischer, Global Head of HR, Deutsche Bank AG

"This book is a rare and valuable description of a single company's knowledge management journey. Siemens has made impressive advances in becoming a knowledge-driven firm, and this volume details many of its directions and waystations."
Laurence Prusak, Executive Director, IBM Institute for Knowledge Management

"Though there are many books on Knowledge Management, this is a unique one on a sense that it provides practical application of KM rather than the jargon."
Sushil, Modi Foundation Chair Professor and Group Chair, Department of Management Studies, Indian Institute of Technology, New Delhi

Only Humans Need Apply - Winners and Losers in the Age of Smart Machines (Hardcover): Thomas H Davenport, Julia Kirby Only Humans Need Apply - Winners and Losers in the Age of Smart Machines (Hardcover)
Thomas H Davenport, Julia Kirby
R464 R319 Discovery Miles 3 190 Save R145 (31%) Shipped within 7 - 12 working days

An invigorating, thought-provoking, and positive look at the rise of automation that explores how professionals across industries can find sustainable careers in the near future. Nearly half of all working Americans could risk losing their jobs because of technology. It's not only blue-collar jobs at stake. Millions of educated knowledge workers-writers, paralegals, assistants, medical technicians-are threatened by accelerating advances in artificial intelligence. The industrial revolution shifted workers from farms to factories. In the first era of automation, machines relieved humans of manually exhausting work. Today, Era Two of automation continues to wash across the entire services-based economy that has replaced jobs in agriculture and manufacturing. Era Three, and the rise of AI, is dawning. Smart computers are demonstrating they are capable of making better decisions than humans. Brilliant technologies can now decide, learn, predict, and even comprehend much faster and more accurately than the human brain, and their progress is accelerating. Where will this leave lawyers, nurses, teachers, and editors? In Only Humans Need Apply, Thomas Hayes Davenport and Julia Kirby reframe the conversation about automation, arguing that the future of increased productivity and business success isn't either human or machine. It's both. The key is augmentation, utilizing technology to help humans work better, smarter, and faster. Instead of viewing these machines as competitive interlopers, we can see them as partners and collaborators in creative problem solving as we move into the next era. The choice is ours.

Keeping Up with the Quants - Your Guide to Understanding and Using Analytics (Hardcover): Thomas H Davenport, Jinho Kim Keeping Up with the Quants - Your Guide to Understanding and Using Analytics (Hardcover)
Thomas H Davenport, Jinho Kim
R624 R483 Discovery Miles 4 830 Save R141 (23%) Shipped within 7 - 11 working days

Why Everyone Needs Analytical Skills Welcome to the age of data. No matter your interests (sports, movies, politics), your industry (finance, marketing, technology, manufacturing), or the type of organization you work for (big company, nonprofit, small start-up)--your world is awash with data. As a successful manager today, you must be able to make sense of all this information. You need to be conversant with analytical terminology and methods and able to work with quantitative information. This book promises to become your "quantitative literacy" guide--helping you develop the analytical skills you need right now in order to summarize data, find the meaning in it, and extract its value. In Keeping Up with the Quants, authors, professors, and analytics experts Thomas Davenport and Jinho Kim offer practical tools to improve your understanding of data analytics and enhance your thinking and decision making. You'll gain crucial skills, including: * How to formulate a hypothesis * How to gather and analyze relevant data * How to interpret and communicate analytical results * How to develop habits of quantitative thinking * How to deal effectively with the "quants" in your organization Big data and the analytics based on it promise to change virtually every industry and business function over the next decade. If you don't have a business degree or if you aren't comfortable with statistics and quantitative methods, this book is for you. Keeping Up with the Quants will give you the skills you need to master this new challenge--and gain a significant competitive edge.

The New Industrial Engineering - Information Technology and Business Process Redesign (Paperback): Thomas H Davenport The New Industrial Engineering - Information Technology and Business Process Redesign (Paperback)
Thomas H Davenport; Created by Sloan School of Management Center for I; James E Short
R230 Discovery Miles 2 300 Shipped within 7 - 11 working days
HBR's 10 Must Reads 2017 - The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article... HBR's 10 Must Reads 2017 - The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article "What Is Disruptive Innovation?") (HBR's 10 Must Reads) (Hardcover)
Harvard Business Review, Clayton M. Christensen, Adam Grant, Vijay Govindarajan, Thomas H Davenport
R861 R649 Discovery Miles 6 490 Save R212 (25%) Shipped within 7 - 11 working days

A year's worth of management wisdom, all in one place. We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Clayton M. Christensen to Adam Grant and company examples from Intel to Uber, this volume brings the most current and important management conversations to your fingertips. This book will inspire you to: Rethink the way you work in the face of advancing automation Transform your business using a platform strategy Apply design thinking to create innovative products Identify where too much collaboration may be holding your people back See the theory of disruptive innovation in a brand new light Recognize the signs that your cross-cultural negotiation may be falling apart This collection of articles includes "Collaborative Overload," by Rob Cross, Reb Rebele, and Adam Grant; "Algorithms Need Managers, Too," by Michael Luca, Jon Kleinberg, and Sendhil Mullainathan; "Pipelines, Platforms, and the New Rules of Strategy," by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; "What Is Disruptive Innovation?," by Clayton M. Christensen, Michael Raynor, and Rory McDonald; "How Indra Nooyi Turned Design Thinking into Strategy," an interview with Indra Nooyi by Adi Ignatius; "Engineering Reverse Innovations," by Amos Winter and Vijay Govindarajan; "The Employer-Led Health Care Revolution," by Patricia A. McDonald, Robert S. Mecklenburg, and Lindsay A. Martin; "Getting to Si, Ja, Oui, Hai, and Da," by Erin Meyer; "The Limits of Empathy," by Adam Waytz; "People Before Strategy: A New Role for the CHRO," by Ram Charan, Dominic Barton, and Dennis Carey; and "Beyond Automation," by Thomas H. Davenport and Julia Kirby.

Digital Transformation (Paperback): Jim Sinur, Peter Fingar Digital Transformation (Paperback)
Jim Sinur, Peter Fingar; Foreword by Thomas H Davenport
R499 Discovery Miles 4 990 Shipped within 7 - 11 working days
The New Industrial Engineering - Information Technology and Business Process Redesign (Hardcover): Thomas H Davenport The New Industrial Engineering - Information Technology and Business Process Redesign (Hardcover)
Thomas H Davenport; Created by Sloan School of Management Center for I; James E Short
R447 Discovery Miles 4 470 Shipped within 7 - 11 working days
HBR's 10 Must Reads 2017 - The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article... HBR's 10 Must Reads 2017 - The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article "What Is Disruptive Innovation?") (HBR's 10 Must Reads) (Paperback)
Harvard Business Review, Clayton M. Christensen, Adam Grant, Vijay Govindarajan, Thomas H Davenport
R437 R344 Discovery Miles 3 440 Save R93 (21%) Shipped within 7 - 11 working days

A year's worth of management wisdom, all in one place. We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Clayton M. Christensen to Adam Grant and company examples from Intel to Uber, this volume brings the most current and important management conversations to your fingertips. This book will inspire you to: * Rethink the way you work in the face of advancing automation * Transform your business using a platform strategy * Apply design thinking to create innovative products * Identify where too much collaboration may be holding your people back * See the theory of disruptive innovation in a brand new light * Recognize the signs that your cross-cultural negotiation may be falling apart This collection of articles includes "Collaborative Overload," by Rob Cross, Reb Rebele, and Adam Grant; "Algorithms Need Managers, Too," by Michael Luca, Jon Kleinberg, and Sendhil Mullainathan; "Pipelines, Platforms, and the New Rules of Strategy," by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; "What Is Disruptive Innovation?," by Clayton M. Christensen, Michael Raynor, and Rory McDonald; "How Indra Nooyi Turned Design Thinking into Strategy," an interview with Indra Nooyi by Adi Ignatius; "Engineering Reverse Innovations," by Amos Winter and Vijay Govindarajan; "The Employer-Led Health Care Revolution," by Patricia A. McDonald, Robert S. Mecklenburg, and Lindsay A. Martin; "Getting to Si, Ja, Oui, Hai, and Da," by Erin Meyer; "The Limits of Empathy," by Adam Waytz; "People Before Strategy: A New Role for the CHRO," by Ram Charan, Dominic Barton, and Dennis Carey; and "Beyond Automation," by Thomas H. Davenport and Julia Kirby.

The New Industrial Engineering - Information Technology and Business Process Redesign (Paperback): Thomas H Davenport, James E... The New Industrial Engineering - Information Technology and Business Process Redesign (Paperback)
Thomas H Davenport, James E Short; Created by Sloan School of Management Center for I
R288 Discovery Miles 2 880 Shipped within 7 - 11 working days
Big Data at Work - Dispelling the Myths, Uncovering the Opportunities (Hardcover): Thomas H Davenport Big Data at Work - Dispelling the Myths, Uncovering the Opportunities (Hardcover)
Thomas H Davenport
R574 R515 Discovery Miles 5 150 Save R59 (10%) Shipped within 7 - 12 working days

Go ahead, be skeptical about big data. The author was--at first. When the term "big data" first came on the scene, bestselling author Tom Davenport (Competing on Analytics, Analytics at Work) thought it was just another example of technology hype. But his research in the years that followed changed his mind. Now, in clear, conversational language, Davenport explains what big data means--and why everyone in business needs to know about it. Big Data at Work covers all the bases: what big data means from a technical, consumer, and management perspective; what its opportunities and costs are; where it can have real business impact; and which aspects of this hot topic have been oversold. This book will help you understand: * Why big data is important to you and your organization * What technology you need to manage it * How big data could change your job, your company, and your industry * How to hire, rent, or develop the kinds of people who make big data work * The key success factors in implementing any big data project * How big data is leading to a new approach to managing analytics With dozens of company examples, including UPS, GE, Amazon, United Healthcare, Citigroup, and many others, this book will help you seize all opportunities--from improving decisions, products, and services to strengthening customer relationships. It will show you how to put big data to work in your own organization so that you too can harness the power of this ever-evolving new resource.

Working Knowledge - How Organizations Manage What They Know (Paperback, Reissued New Ed): Thomas H Davenport, Laurence Prusak Working Knowledge - How Organizations Manage What They Know (Paperback, Reissued New Ed)
Thomas H Davenport, Laurence Prusak
R410 R375 Discovery Miles 3 750 Save R35 (9%) Shipped within 7 - 12 working days

This influential book establishes the enduring vocabulary and concepts in the burgeoning field of knowledge management. It serves as the hands-on resource of choice for companies that recognize knowledge as the only sustainable source of competitive advantage going forward. Drawing from their work with more than thirty knowledge-rich firms, Davenport and Prusak--experienced consultants with a track record of success--examine how all types of companies can effectively understand, analyze, measure, and manage their intellectual assets, turning corporate wisdom into market value. They categorize knowledge work into four sequential activities--accessing, generating, embedding, and transferring--and look at the key skills, techniques, and processes of each. While they present a practical approach to cataloging and storing knowledge so that employees can easily leverage it throughout the firm, the authors caution readers on the limits of communications and information technology in managing intellectual capital.

The Analytical Marketer - How to Transform Your Marketing Organization (Hardcover): Adele Sweetwood The Analytical Marketer - How to Transform Your Marketing Organization (Hardcover)
Adele Sweetwood; Foreword by Thomas H Davenport
R571 R512 Discovery Miles 5 120 Save R59 (10%) Shipped within 7 - 12 working days

How to lead the change Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified view of the customer. The Analytical Marketer provides critical insight into the changing marketing organization--digital, agile, and analytical--and the tools for reinventing it. Written by the head of global marketing for SAS, The Analytical Marketer is based on the author's firsthand experience of transforming a marketing organization from "art" to "art and science." Challenged and inspired by their company's own analytics products, the SAS marketing team was forced to rethink itself in order to take advantage of the new capabilities that those tools offer the modern marketer. Key marketers and managers at SAS tell their stories alongside the author's candid lessons learned as she led the marketing organization's transformation. With additional examples from other leading companies, this book is a practical guide and set of best practices for creating a new marketing culture that thrives on and adds value through data and analytics.

The New Industrial Engineering - Information Technology and Business Process Redesign (Hardcover): Thomas H Davenport The New Industrial Engineering - Information Technology and Business Process Redesign (Hardcover)
Thomas H Davenport; Created by Sloan School of Management Center for I; James E Short
R575 R444 Discovery Miles 4 440 Save R131 (23%) Shipped within 7 - 11 working days
The New Industrial Engineering - Information Technology and Business Process Redesign (Paperback): Thomas H Davenport The New Industrial Engineering - Information Technology and Business Process Redesign (Paperback)
Thomas H Davenport; Created by Sloan School of Management Center for I; James E Short
R294 R235 Discovery Miles 2 350 Save R59 (20%) Shipped within 7 - 11 working days
The New Industrial Engineering - Information Technology and Business Process Redesign (Hardcover): Thomas H Davenport The New Industrial Engineering - Information Technology and Business Process Redesign (Hardcover)
Thomas H Davenport; Created by Sloan School of Management Center for I; James E Short
R447 Discovery Miles 4 470 Shipped within 7 - 11 working days
Information Ecology - Mastering the Information and Knowledge Environment (Hardcover, New): Thomas H Davenport Information Ecology - Mastering the Information and Knowledge Environment (Hardcover, New)
Thomas H Davenport
R1,281 Discovery Miles 12 810 Shipped within 7 - 11 working days

This is a book about creating information systems within firms that will truly give managers the information they need to make informed business decisions. The author contends that information is part of an ecological system in which it undergoes a process of evolution and adaptation to the requirements of the local users. The book explains ecological planning tools that guide managers to develop information systems to meet their changing needs.

HBR's 10 Must Reads on AI, Analytics, and the New Machine Age (with Bonus Article "Why Every Company Needs an Augmented... HBR's 10 Must Reads on AI, Analytics, and the New Machine Age (with Bonus Article "Why Every Company Needs an Augmented Reality Strategy" by Michael E. Porter and James E. Heppelmann) (Hardcover)
Harvard Business Review, Michael E. Porter, Thomas H Davenport, Paul Daugherty, H. James Wilson
R880 R668 Discovery Miles 6 680 Save R212 (24%) Special order
HBR's 10 Must Reads 2017 - The Definitive Management Ideas of the Year from Harvard Business Review. (MP3 format, CD):... HBR's 10 Must Reads 2017 - The Definitive Management Ideas of the Year from Harvard Business Review. (MP3 format, CD)
Harvard Business Review, Clayton M. Christensen, Adam Grant, Vijay Govindarajan, Thomas H Davenport; Read by …
R178 R166 Discovery Miles 1 660 Save R12 (7%) Special order
Mission Critical - Realizing the Promise of Enterprise Systems (Hardcover): Thomas H Davenport Mission Critical - Realizing the Promise of Enterprise Systems (Hardcover)
Thomas H Davenport
R641 R500 Discovery Miles 5 000 Save R141 (22%) Special order

This is a no-nonsense guide to the benefits and pitfalls of enterprise-wide information systems. How many organizations would doubt the promise of an integrated enterprise system (ES)? Not many, judging by a $15 billion industry. The combination of an ES as a platform for organizational information and Internet technology for gaining access to it adds up to the ideal solution for company-wide data sharing in real time. Not surprisingly, small and large companies worldwide are either considering an ES, in the process of implementing one, or living with the results. Yet, says Tom Davenport, unless managers view ES adoption and implementation as a business decision rather than a technology decision, they may be risking disappointment Mission Critical presents an authoritative and no-nonsense view of the ES opportunities and challenges. Suggesting ESs are not the right choice for every company, the author provides a set of guidelines to help managers evaluate the benefits and risks for their organizations. To be successful, argues Davenport, an organization must make simultaneous changes in its information systems, its business processes, and its business strategy. Such changes are described in detail with extensive examples from real organizations. Bolstering his contention that ESs should be viewed as business vs. technology projects, Davenport spells out the specific business change objectives that should be formulated in advance of ES adoption and monitored throughout its implementation. The first strategic guide to the ES decision, Mission Critical will be indispensable to general managers and information technology specialists at all stages of the implementation process.

Thinking for a Living - How to Get Better Performance and Results from Knowledge Workers (Hardcover): Thomas H Davenport Thinking for a Living - How to Get Better Performance and Results from Knowledge Workers (Hardcover)
Thomas H Davenport
R627 R486 Discovery Miles 4 860 Save R141 (22%) Special order

Knowledge workers create the innovations and strategies that keep their firms competitive and the economy healthy. Yet, companies continue to manage this new breed of employee with techniques designed for the Industrial Age. As this critical sector of the workforce continues to increase in size and importance, that's a mistake that could cost companies their future. Thomas Davenport argues that knowledge workers are vastly different from other types of workers in their motivations, attitudes, and need for autonomy--and, so, they require different management techniques to improve their performance and productivity. Based on extensive research involving over 100 companies and more than 600 knowledge workers, Thinking for a Living provides rich insights into how knowledge workers think, how they accomplish tasks, and what motivates them to excel. Davenport identifies four major categories of knowledge workers and presents a unique framework for matching specific types of workers with the management strategies that yield the greatest performance. Written by the field's premier thought leader, Thinking for a Living reveals how to maximize the brain power that fuels organizational success. Thomas Davenport holds the President's Chair in Information Technology and Management at Babson College. He is director of research for Babson Executive Education; an Accenture Fellow; and author, co-author, or editor of nine books, including Working Knowledge: How Organizations Manage What They Know (HBS Press, 1997).

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Blackcherry Fuschia Laptop Tote Bag
R459 R299 Discovery Miles 2 990
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R8,999 R6,835 Discovery Miles 68 350
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