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The Most Powerful Idea in the World - A Story of Steam, Industry, and Invention (Paperback): William Rosen The Most Powerful Idea in the World - A Story of Steam, Industry, and Invention (Paperback)
William Rosen
R420 R347 Discovery Miles 3 470 Save R73 (17%) Ships in 7 - 11 working days

Hardly a week passes without some high-profile court case that features intellectual property at its center. But how did the belief that one could own an idea come about? And how did that belief change the way humankind lives and works? William Rosen, author of Justinian's Flea, seeks to answer these questions and more with The Most Powerful Idea in the World. A lively and passionate study of the engineering and scientific breakthroughs that led to the steam engine, this book argues that the very notion of intellectual property drove not only the invention of the steam engine but also the entire Industrial Revolution: history's first sustained era of economic improvement. To do so, Rosen conjures up an eccentric cast of characters, including the legal philosophers who enabled most the inventive society in millennia, and the scientists and inventors--Thomas Newcomen, Robert Boyle, and James Watt--who helped to create and perfect the steam engine over the centuries. With wit and wide-ranging curiosity, Rosen explores the power of creativity, capital, and collaboration in the brilliant engineering of the steam engine and how this power source, which fueled factories, ships, and railroads, changed human history. Deeply informative and never dull, Rosen's account of one of the most important inventions made by humans is a rollicking ride through history, with careful scholarship and fast-paced prose in equal measure.

The Most Powerful Idea in the World - A Story of Steam, Industry and Invention (Paperback): William Rosen The Most Powerful Idea in the World - A Story of Steam, Industry and Invention (Paperback)
William Rosen 1
R537 R432 Discovery Miles 4 320 Save R105 (20%) Ships in 10 - 15 working days

Hardly a week passes without some high-profile court case that features intellectual property at its center. But how did the belief that one could own an idea come about? And how did that belief change the way humankind lives and works?
William Rosen, author of "Justinian's Flea," seeks to answer these questions and more with "The Most Powerful Idea in the World." A lively and passionate study of the engineering and scientific breakthroughs that led to the steam engine, this book argues that the very notion of intellectual property drove not only the invention of the steam engine but also the entire Industrial Revolution: history's first sustained era of economic improvement. To do so, Rosen conjures up an eccentric cast of characters, including the legal philosophers who enabled most the inventive society in millennia, and the scientists and inventors--Thomas Newcomen, Robert Boyle, and James Watt--who helped to create and perfect the steam engine over the centuries. With wit and wide-ranging curiosity, Rosen explores the power of creativity, capital, and collaboration in the brilliant engineering of the steam engine and how this power source, which fueled factories, ships, and railroads, changed human history.
Deeply informative and never dull, Rosen's account of one of the most important inventions made by humans is a rollicking ride through history, with careful scholarship and fast-paced prose in equal measure.

Justinian's Flea - The First Great Plague and the End of the Roman Empire (Paperback): William Rosen Justinian's Flea - The First Great Plague and the End of the Roman Empire (Paperback)
William Rosen 1
R467 R379 Discovery Miles 3 790 Save R88 (19%) Ships in 7 - 11 working days

The epic story of the collision between one of natureas smallest organisms and historyas mightiest empire
During the golden age of the Roman Empire, Emperor Justinian reigned over a territory that stretched from Italy to North Africa. It was the zenith of his achievements and the last of them. In 542 AD, the bubonic plague struck. In weeks, the glorious classical world of Justinian had been plunged into the medieval and modern Europe was born.
At its height, five thousand people died every day in Constantinople. Cities were completely depopulated. It was the first pandemic the world had ever known and it left its indelible mark: when the plague finally ended, more than 25 million people were dead. Weaving together history, microbiology, ecology, jurisprudence, theology, and epidemiology, "Justinianas Flea" is a unique and sweeping account of the little known event that changed the course of a continent.

The Third Horseman - A Story of Weather, War and the Famine History Forgot (Paperback): William Rosen The Third Horseman - A Story of Weather, War and the Famine History Forgot (Paperback)
William Rosen
R458 R368 Discovery Miles 3 680 Save R90 (20%) Ships in 10 - 15 working days

The incredible true story of how a cycle of rain, cold, disease, and warfare created the worst famine in European history--years before the Black Death, from the author of Justinian's Flea and the forthcoming Miracle Cure In May 1315, it started to rain. For the seven disastrous years that followed, Europeans would be visited by a series of curses unseen since the third book of Exodus: floods, ice, failures of crops and cattle, and epidemics not just of disease, but of pike, sword, and spear. All told, six million lives--one-eighth of Europe's total population--would be lost. With a category-defying knowledge of science and history, William Rosen tells the stunning story of the oft-overlooked Great Famine with wit and drama and demonstrates what it all means for today's discussions of climate change.

The Activation Imperative - How to Build Brands and Business by Inspiring Action (Hardcover): William Rosen, Laurence Minsky The Activation Imperative - How to Build Brands and Business by Inspiring Action (Hardcover)
William Rosen, Laurence Minsky; Foreword by Rory Sutherland
R965 Discovery Miles 9 650 Ships in 10 - 15 working days

How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment? How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results? In The Activation Imperative, William Rosen and Laurence Minsky provide a straightforward guide for marketers to move beyond building brands to activating them-from simply projecting what a brand is to optimizing what it does-to move people closer to transaction. Drawing on years of research and experience with the world's most sophisticated brands, Rosen and Minsky share a unifying cross-discipline marketing approach designed to impact critical behaviors and more effectively drive business results. They reveal how today's more personalized and trackable communications illuminate tremendous diversity in paths-to-purchase and explain how to leverage this data to develop more effective strategies and creative targeted to individual inflection points. With actionable advice and best-in-class examples, Rosen and Minsky offer marketers a road map to manage today's increasingly fragmented marketing landscape to more effectively and efficiently build brands and business.

Miracle Cure (Hardcover): William Rosen Miracle Cure (Hardcover)
William Rosen
R665 R602 Discovery Miles 6 020 Save R63 (9%) Ships in 7 - 11 working days

The epic history of how antibiotics were born, saving millions of lives and creating a vast new industry known as Big Pharma. As late as the 1930s, virtually no drug intended for sickness did any good; doctors could set bones, deliver babies, and offer palliative care. That all changed in less than a generation with the discovery and development of a new category of medicine known as antibiotics. By 1955, the age-old evolutionary relationship between humans and microbes had been transformed, trivializing once-deadly infections. William Rosen captures this revolution with all its false starts, lucky surprises, and eccentric characters. He explains why, given the complex nature of bacteria--and their ability to rapidly evolve into new forms--the only way to locate and test potential antibiotic strains is by large-scale, systematic, trial-and-error experimentation. Organizing that research needs large, well-funded organizations and businesses, and so our entire scientific-industrial complex, built around the pharmaceutical company, was born. Timely, engrossing, and eye-opening, Miracle Cure is a must-read science narrative--a drama of enormous range, combining science, technology, politics, and economics to illuminate the reasons behind one of the most dramatic changes in humanity's relationship with nature since the invention of agriculture ten thousand years ago.

Shakespeare and the Craft of Tragedy (Hardcover): William Rosen Shakespeare and the Craft of Tragedy (Hardcover)
William Rosen
R1,367 Discovery Miles 13 670 Out of stock
The Third Horseman - Climate Change and the Great Famine of the 14th Century (MP3 format, CD): William Rosen The Third Horseman - Climate Change and the Great Famine of the 14th Century (MP3 format, CD)
William Rosen; Read by William Hughes
R699 R511 Discovery Miles 5 110 Save R188 (27%) Out of stock

How a seven-year cycle of rain, cold, disease, and warfare created the worst famine in European history

In May 1315 it started to rain. It didn t stop anywhere in north Europe until August. Next came the four coldest winters in a millennium. Two separate animal epidemics killed nearly 80 percent of northern Europe s livestock. Wars between Scotland and England, France and Flanders, and two rival claimants to the Holy Roman Empire destroyed all remaining farmland. After seven years, the combination of lost harvests, warfare, and pestilence would claim six million lives one eighth of Europe s total population.

William Rosen draws on a wide array of disciplines, from military history to feudal law to agricultural economics and climatology, to trace the succession of traumas that caused the Great Famine. With dramatic appearances by Scotland s William Wallace, the luckless Edward II, and his treacherous Queen Isabella, history s best documented episode of catastrophic climate change comes alive, with powerful implications for future calamities.

The Third Horseman Lib/E - Climate Change and the Great Famine of the 14th Century (Standard format, CD, Library ed.): William... The Third Horseman Lib/E - Climate Change and the Great Famine of the 14th Century (Standard format, CD, Library ed.)
William Rosen; Read by William Hughes
R2,230 R1,521 Discovery Miles 15 210 Save R709 (32%) Out of stock

How a seven-year cycle of rain, cold, disease, and warfare created the worst famine in European history

In May 1315 it started to rain. It didn t stop anywhere in north Europe until August. Next came the four coldest winters in a millennium. Two separate animal epidemics killed nearly 80 percent of northern Europe s livestock. Wars between Scotland and England, France and Flanders, and two rival claimants to the Holy Roman Empire destroyed all remaining farmland. After seven years, the combination of lost harvests, warfare, and pestilence would claim six million lives one eighth of Europe s total population.

William Rosen draws on a wide array of disciplines, from military history to feudal law to agricultural economics and climatology, to trace the succession of traumas that caused the Great Famine. With dramatic appearances by Scotland s William Wallace, the luckless Edward II, and his treacherous Queen Isabella, history s best documented episode of catastrophic climate change comes alive, with powerful implications for future calamities.

The Activation Imperative - How to Build Brands and Business by Inspiring Action (Paperback): William Rosen, Laurence Minsky The Activation Imperative - How to Build Brands and Business by Inspiring Action (Paperback)
William Rosen, Laurence Minsky; Foreword by Rory Sutherland
R514 Discovery Miles 5 140 Out of stock

How can marketers navigate the growing array of marketing specialties, media options, and data sources? How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results? In The Activation Imperative, William Rosen and Laurence Minsky provide a straightforward guide for marketers to move beyond building brands to activating them-from simply projecting what a brand is to optimizing what it does-to move people closer to transaction. Drawing on years of research and experience with the world's most sophisticated brands, Rosen and Minsky share a unifying cross-discipline marketing approach designed to impact critical behaviors and more effectively drive business results. With actionable advice and best-in-class examples, Rosen and Minsky offer marketers a road map to manage today's increasingly fragmented marketing landscape to more efficiently build their brands and their business.

Miracle Cure - The Creation of Antibiotics and the Birth of Modern Medicine (Paperback): William Rosen Miracle Cure - The Creation of Antibiotics and the Birth of Modern Medicine (Paperback)
William Rosen
R310 R248 Discovery Miles 2 480 Save R62 (20%) Out of stock

The epic history of how antibiotics were born, saving millions of lives and creating a vast new industry known as Big Pharma. As late as the 1930s, virtually no drug intended for sickness did any good; doctors could set bones, deliver babies, and offer palliative care. That all changed in less than a generation with the discovery and development of a new category of medicine known as antibiotics. By 1955, the age-old evolutionary relationship between humans and microbes had been transformed, trivializing once-deadly infections. William Rosen captures this revolution with all its false starts, lucky surprises, and eccentric characters. He explains why, given the complex nature of bacteria--and their ability to rapidly evolve into new forms--the only way to locate and test potential antibiotic strains is by large-scale, systematic, trial-and-error experimentation. Organizing that research needs large, well-funded organizations and businesses, and so our entire scientific-industrial complex, built around the pharmaceutical company, was born. Timely, engrossing, and eye-opening, Miracle Cure is a must-read science narrative--a drama of enormous range, combining science, technology, politics, and economics to illuminate the reasons behind one of the most dramatic changes in humanity's relationship with nature since the invention of agriculture ten thousand years ago.

Julius Caesar (Hardcover): William Shakespeare, Barbara Rosen, William Rosen Julius Caesar (Hardcover)
William Shakespeare, Barbara Rosen, William Rosen
R385 R358 Discovery Miles 3 580 Save R27 (7%) Out of stock

Folger Shakespeare Library

The world's leading center for Shakespeare studies

Each edition includes:

- Freshly edited text based on the best earlyprinted version of the play

- Full explanatory notes conveniently placed on pages facing the text of the play

- Scene-by-scene plot summaries

- A key to famous lines and phrases

- An introduction to reading Shakespeare's language

- An essay by an outstanding scholar providing a modern perspective on the play

- Illustrations from the Folger Shakespeare Library's vast holdings of rare books

Essay by Coppelia Kahn

The Folger Shakespeare Library in Washington, D.C., is home to the world's largest collection of Shakespeare's printed works, and a magnet for Shakespeare scholars from around the globe. In addition to exhibitions open to the public throughout the year, the Folger offers a full calendar of performances and programs.

Julius Caesar (Hardcover, Turtleback Scho): William Shakespeare, Barbara Rosen, William Rosen Julius Caesar (Hardcover, Turtleback Scho)
William Shakespeare, Barbara Rosen, William Rosen
R411 R384 Discovery Miles 3 840 Save R27 (7%) Out of stock
Justinian's Flea - Plague, Empire and the Birth of Europe (Paperback): William Rosen Justinian's Flea - Plague, Empire and the Birth of Europe (Paperback)
William Rosen
R340 R272 Discovery Miles 2 720 Save R68 (20%) Out of stock

In the middle of the sixth century, the world's smallest organism collided with the world's mightiest empire. With the death of twenty-five million people, the Roman Empire, under her last great emperor, Justinian, was decimated. Before Yersinia pestis, the bacterium that carries bubonic plague, was finished, both the Roman and Persian empires were easy pickings for the armies of Muhammad on their conquering march out of Arabia. In its wake, the plague - history's first pandemic - marked the transition from the age of Mediterranean empires to the age of European nation-states - from antiquity to the medieval world. A narrative history that melds contemporary sources with modern disciplines, Justinian's Flea is a unique account of one of history's great turning points - the summer of 542 - revealed through the experiences of the remarkable individuals whose lives are a window onto a remarkable age: Justinian, his general Belisarius, the greatest soldier between Caesar and Saladin; his architect, Anthemius who built Constantinople's Hagia Sophia (and whose brother, Alexander, was the great physician of the plague years); Tribonian, the jurist who created the Justinianic Code; and, finally, his empress Theodora, the one-time prostitute who became co-ruler of the empire, the most politically powerful woman in European history until Elizabeth I.

Street Smart - The Rise of Cities and the Fall of Cars (Hardcover): Samuel Schwartz, William Rosen Street Smart - The Rise of Cities and the Fall of Cars (Hardcover)
Samuel Schwartz, William Rosen; As told to Samuel Schwartz, William Rosen
R639 R580 Discovery Miles 5 800 Save R59 (9%) Out of stock

On a Saturday morning in December 1973, a section of New York's West Side Highway collapsed under the weight of a truck full of asphalt. The road was closed, seemingly for good, and the 80,000 cars that traveled it each day had to find a new way to their destinations. It ought to have produced traffic chaos, but it didn't. The cars simply vanished. It was a moment of revelation: the highway had induced the demand for car travel. It was a classic case of build it and they will come," but for the first time the opposite had been shown to be true: knock it down and they will go away. Samuel I. Schwartz was inspired by the lesson. He started to reimagine cities, most of all his beloved New York, freed from their obligation to cars. Eventually, he found, he was not alone.Since the turn of the twenty-first century, a surreptitious revolution has taken place: every year Americans are driving fewer miles. And the generation named for this new century,the Millennials,are driving least of all. Not because they can't afford to they don't want to. They have better ideas for how to use their streets. An urban transformation is underway, and smart streets are at the heart of it. They will boost property prices and personal fitness, roll back years of congestion and smog, and offer a transformative experience of American urban life. From San Francisco to Salt Lake, Charleston to Houston, the American city is becoming a better and better place to be. Schwartz's Street Smart is a dazzling and affectionate history of the struggle for control of American cities, and an inspiring off-road map to a more vibrant, active, and vigorous urban future.

The Most Powerful Idea in the World - A Story of Steam, Industry, and Invention (MP3 format, CD, Unabridged edition): William... The Most Powerful Idea in the World - A Story of Steam, Industry, and Invention (MP3 format, CD, Unabridged edition)
William Rosen; Narrated by Michael Prichard
R561 R443 Discovery Miles 4 430 Save R118 (21%) Out of stock

If all measures of human advancement in the last hundred centuries were plotted on a graph, they would show an almost perfectly flat line--until the eighteenth century, when the Industrial Revolution would cause the line to shoot straight up, beginning an almost uninterrupted march of progress.
In "The Most Powerful Idea in the World," William Rosen tells the story of the men responsible for the Industrial Revolution and the machine that drove it--the steam engine. In the process he tackles the question that has obsessed historians ever since: What made eighteenth-century Britain such fertile soil for inventors? Rosen's answer focuses on a simple notion that had become enshrined in British law the century before: that people had the right to own and profit from their ideas.
The result was a period of frantic innovation revolving particularly around the promise of steam power. Rosen traces the steam engine's history from its early days as a clumsy but sturdy machine, to its coming-of-age driving the wheels of mills and factories, to its maturity as a transporter for people and freight by rail and by sea. Along the way we enter the minds of such inventors as Thomas Newcomen and James Watt; scientists, including Robert Boyle and Joseph Black; and philosophers John Locke and Adam Smith--all of whose insights, tenacity, and ideas transformed first a nation and then the world.
Rosen is a masterly storyteller with a keen eye for the "aha " moments of invention and a gift for clear and entertaining explanations of science. "The Most Powerful Idea in the World" will appeal to anyone who is fascinated with history, science, and the hows and whys of innovation itself.

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