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'One of the most extraordinary thinkers on leadership and
management I have ever encountered' - Sheryl Sandberg Forget the
standard practices of leadership taught in business school -- all
about compensation, command and control. This is a new model for
how to inspire -- through purpose, principle and people. The
Meaning Revolution is Fred Kofman's call to arms for anyone who has
ever felt unengaged at work and offers actionable advice for how we
can all find more meaning and dignity whatever we do. Bringing
together economics and conflict resolution, counselling and
mindfulness, Kofman explains how our most deep-seated anxiety is
that we are wasting our lives. The things that we think matter --
salaries and job titles -- actually only account for 15% of our
motivation at work. The other 85% is about how we belong, feeling
we make a difference, that we serve a purpose larger than
ourselves. Transformative leadership is about helping employees
feel connected to a great mission or purpose, and discovering the
'immortality project' at the core of your business.
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