0
Your cart

Your cart is empty

Browse All departments
  • All departments
Price
  • R250 - R500 (1)
  • -
Status
Brand

Showing 1 - 1 of 1 matches in All departments

The Creative Curve - How to Develop the Right Idea, at the Right Time (Paperback): Allen Gannett The Creative Curve - How to Develop the Right Idea, at the Right Time (Paperback)
Allen Gannett 1
R320 R256 Discovery Miles 2 560 Save R64 (20%) Within 4 - 8 working days

Big data entrepreneur Allen Gannett busts the myth of creative genius and reveals the real secrets behind breakthrough success in any field.

A great idea isn't a sudden light-bulb moment. It's taking something familiar and making it feel new.

We’ve been told a lie about the nature of creativity.

We're told stories about creative geniuses – the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for Yesterday in a dream one morning; JK Rowling finding inspiration for Harry Potter sitting on a train to London. What we aren’t told is the actual story behind such hits. In fact there is a science and method for mainstream success, whether writing a popular novel, starting a company or creating an effective marketing campaign, and in this book Allen Gannett – data wizard and successful entrepreneur – reveals the four laws of creativity that are proven to work.

New ideas are surprising at first, and slowly become familiar as we get used to them. Allan Gannett reveals there’s a sweet spot between what feels familiar and safe to us, and what is innovative and new: the point of optimal tension between safety and surprise, similarity and difference. The people we think of as creative geniuses are people who understand this sweet spot instinctively; they know what people find familiar and reassuring, and they find ways to reinvent it fresh.

Packed with stories and insights ranging from the team behind Dear Evan Hansen to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin starred chefs, The Creative Curve will help you spend less time on ideas destined to fail and more time on ideas that really break out. This book is for everyone, whether you’re a business leader, a creative artist or a budding entrepreneur – and will teach you the secret to conceiving great ideas that can achieve major success.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Ifrogz Toxix Ear-Pollution On-Ear…
R249 R206 Discovery Miles 2 060
Asus PL-N12 Wi-Fi Powerline Adapter Kit…
R1,299 R929 Discovery Miles 9 290
Bushtec Oversized Folding Chair (Red…
R499 R301 Discovery Miles 3 010
Sony PlayStation Classic Console
 (10)
R1,799 R1,199 Discovery Miles 11 990
Action Point
Johnny Knoxville, Susan Yeagley, … DVD R150 R129 Discovery Miles 1 290
Not available
Playful Mickey - 6 Hats
R30 Discovery Miles 300
GoFreetech Wireless Keyboard & Mouse…
R279 R219 Discovery Miles 2 190
Blade Runner 2049
Ryan Gosling, Harrison Ford Blu-ray disc  (3)
R199 R156 Discovery Miles 1 560

 

Loyalty partners