Entrepreneurship is a high-stakes game. Get it right, and you become a self-made millionaire. Get it wrong, and you could lose everything.

Douglas Kruger, author of seven business and personal finance books, returns with a follow-up to the bestselling Poverty Proof. This time round, the focus is squarely on what makes or breaks a new business, and how you, as an entrepreneur, can get ahead of the curve.

Can your idea change your financial reality? There’s every reason to believe that it could. Most millionaires and billionaires alive today are first-generation business owners. However, too many entrepreneurs make simple mistakes when they start out that get in the way of accruing wealth.

This book is your road map to avoiding the pitfalls, finding the ‘smart-cuts’, and ensuring that your efforts amount to an empire rather than a ruin.