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Books > Academic & Education > UNISA

Showing 1 - 25 of 850 matches in UNISA

Our Living Earth - Custom Edition (Paperback): George Miller, Scott Spoolman Our Living Earth - Custom Edition (Paperback)
George Miller, Scott Spoolman
R497 R463 Discovery Miles 4 630 Save R34 (7%) Within 8 - 13 working days

Provides learners with sufficient knowledge, skills and attitudes that will enable them to identify and explain the impact of human activities on the physical environment on the global, regional and local scales and measures that can be taken to reduce environmental degradation.

Key themes explored in the course include environmental worldviews, ecosystems, biodiversity, waste, renewable and non-renewable energy.

MIS 8 - with MIS Online, 1 term (6 months) Printed Access Card (Paperback, 8th edition): Hossein Bidgoli MIS 8 - with MIS Online, 1 term (6 months) Printed Access Card (Paperback, 8th edition)
Hossein Bidgoli
R705 R585 Discovery Miles 5 850 Save R120 (17%) Within 8 - 13 working days

Learn Management Information Systems YOUR Way with MIS!

MIS’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MIS Online allows easy exploration of MIS anywhere, anytime - including on your device! Collect your notes and create StudyBits™ from interactive content as you go to remember what’s important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!

New to this edition:

  • NEW 4LTR PRESS ONLINE: Created through a deep investigation of students' challenges and workflows, MIS Online lets students study how and when they want−including on their devices!
  • With the unique StudyBits™ functionality, students easily collect notes and create StudyBits™ from interactive content to collect what’s important. And intuitive tagging and filtering options helps students maximize their study efforts as they make flashcards, take practice quizzes, view related content, and track their progress all in one place!
  • Coupled with straightforward course management, assessment, and analytics for instructors, MIS with MIS Online engages students of all generations and learning styles, and integrates seamlessly into your course, setting the stage for thinking critically about Management Information Systems.
Introducing English Language - A Resource Book for Students (Paperback, 2nd New edition): Louise Mullany, Peter Stockwell Introducing English Language - A Resource Book for Students (Paperback, 2nd New edition)
Louise Mullany, Peter Stockwell 5
R288 Discovery Miles 2 880 In stock

Routledge English Language Introductions cover core areas of language study and are one-stop resources for students.

Assuming no prior knowledge, books in the series offer an accessible overview of the subject, with activities, study questions, sample analyses, commentaries and key readings – all in the same volume. The innovative and flexible ‘two-dimensional’ structure is built around four sections – introduction, development, exploration and extension – which offer self-contained stages for study. Each topic can also be read across these sections, enabling the reader to build gradually on the knowledge gained.

Introducing English Language:

  • is the foundational book in the Routledge English Language Introductions series, providing an accessible introduction to the English language
  • contains newly expanded coverage of morphology, updated and revised exercises, and an extended Further Reading section
  • comprehensively covers key disciplines of linguistics such as historical linguistics, sociolinguistics and psycholinguistics, as well as core areas in language study including acquisition, standardisation and the globalisation of English
  • uses a wide variety of real texts and images from around the world, including a Monty Python sketch, excerpts from novels such as Virginia Woolf’s To the Lighthouse, and news items from Metro and the BBC
  • provides updated classic readings by the key names in the discipline, including Guy Cook, Andy Kirkpatrick and Zoltán Dörnyei
  • is accompanied by a website with extra activities, project ideas for each unit, suggestions for further reading, links to essential English language resources, and course templates for lecturers

Written by two experienced teachers and authors, this accessible textbook is an essential resource for all students of the English language and linguistics.

SAICA Student Handbook 2017/2018 Volume 1 - A Guide Through IFRS: A1 / A2 / B1 / B2 / B3 (Paperback): SAICA Student Handbook 2017/2018 Volume 1 - A Guide Through IFRS: A1 / A2 / B1 / B2 / B3 (Paperback)
10
R863 Discovery Miles 8 630 In stock
Academic English - Reading and Writing Across the Disciplines (Custom UNISA Edition) (Paperback, 1st Edition): Gaetz, Phadke,... Academic English - Reading and Writing Across the Disciplines (Custom UNISA Edition) (Paperback, 1st Edition)
Gaetz, Phadke, Gillett, Hammond, Martala 38
R277 R244 Discovery Miles 2 440 Save R33 (12%) In stock

This is a custom UNISA edition, as your lecturer has created this personalised textbook to support your studies.

It contains Pearson content from world renowned authors, and often industry leading case studies and articles. But, it's just the bits your lecturer knows you need - nothing extra! They may also have included their own, bespoke learning materials specific to your course.

Pearson works closely with your university and your lecturers and we are committed to helping you learn.

Person-Centred Facilitation (Paperback, 4th ed): Person-Centred Facilitation (Paperback, 4th ed)
R435 R289 Discovery Miles 2 890 Save R146 (34%) In stock

How can social workers, psychologists and counsellors improve communication with their clients? What can these facilitators do to enhance their listening and empathic skills? How can they create an environment of trust in which clients - be they individuals, goups, families, or communities - can develop and grow effectively?

Person-Centred Facilitation presents the theory and practice of the person-centred approach to facilitating counselling, as developed by Carl Rogers. The text provides an introduction to the person-centred approach in relation to individuals, groups, families and communities. It offers a solid theoretical grounding which supports both academic learning and applied practice, and guides readers' understanding and self-development.

Revised and updated, the fourth edition integrates values from an African cultural perspective, and reflects the importance of social justice as an element of the developmental counselling process. It offers a wealth of South African case studies, an entirely new section on family counselling, and an expanded focus on group work counselling. Other expanded areas include aspects of constructivism; cross-cultural communication; people in conflict, and the self of the facilitator, the latter two aspects having been integrated into the text of the various chapters.

An Introduction To Scholarship - Building Academic Skills For Tertiary Study (Paperback): Cheryl Siewierski An Introduction To Scholarship - Building Academic Skills For Tertiary Study (Paperback)
Cheryl Siewierski 2
R359 R260 Discovery Miles 2 600 Save R99 (28%) In stock

An Introduction To Scholarship offers a practical, skills-based approach to developing the basic academic and critical thinking skills required to succeed in the tertiary environment.

Features:

  • A scenario or case study relevant to the problems discussed in the chapter Margin glosses of difficult or new vocabulary
  • Short explanations of theory and examples, followed by practical, guided activities
  • A range of response and comprehension questions, as well as more challenging, higher order cognitive questions
  • Links to practical activities and assessments on the Learning Zone
  • A final question that encourages students to think critically about what they have covered, and how it integrates with their studies in general
Systems Analysis and Design in a Changing World (Hardcover, 7th edition): Stephen D. Burd, John W. Satzinger, Robert Jackson Systems Analysis and Design in a Changing World (Hardcover, 7th edition)
Stephen D. Burd, John W. Satzinger, Robert Jackson 1
R751 R645 Discovery Miles 6 450 Save R106 (14%) In stock

Reflecting the latest practices, trends, and developments from the field, SYSTEMS ANALYSIS AND DESIGN IN A CHANGING WORLD, 7E equips you with a solid foundation of the most important principles of systems analysis, systems design, project management, and new software development approaches. Using case driven techniques, the succinct 14-chapter book focuses on content that is key to your success in today's market. The book teaches both traditional (structured) and object-oriented (OO) approaches to systems analysis and design. It highlights use cases, use diagrams, and use case descriptions required for a modeling approach, while demonstrating their application to traditional, web development, object-oriented, and service-oriented architecture approaches. Content reflects Microsoft (R) Project 2013 Professional and Microsoft (R) Visio 2013.

GAAP Handbook 2018: Volume 1 & 2 - Financial Accounting And Reporting Practice (Paperback): W. Badenhorst, L. Kotze, D.... GAAP Handbook 2018: Volume 1 & 2 - Financial Accounting And Reporting Practice (Paperback)
W. Badenhorst, L. Kotze, D. Pretorius 1
R1,207 R1,005 Discovery Miles 10 050 Save R202 (17%) In stock

GAAP Handbook 2018 covers accounting standards, interpretations and updates issued by the IASB.

Systems Analysis and Design (Hardcover, 11th Edition): Scott Tilley, Harry J. Rosenblatt Systems Analysis and Design (Hardcover, 11th Edition)
Scott Tilley, Harry J. Rosenblatt
R777 R666 Discovery Miles 6 660 Save R111 (14%) Within 8 - 13 working days

Discover a practical, streamlined, updated approach to information systems development that covers both traditional and emerging technologies and approaches to systems analysis and design. SYSTEMS ANALYSIS AND DESIGN, 11E offers a well-organized, streamlined approach. Chapter objectives are keyed directly to chapter headings, making content easy to comprehend and convenient to study. Numerous real-world examples and screenshots ensure content is current and relevant. In addition, key terms at the end of the chapter now include definitions so you don't have to flip back and forth to a glossary. Exercises throughout this edition emphasize critical thinking and IT skills in a dynamic, business-related environment. This new edition offers everything you need to prepare for success in today's intensely competitive and rapidly changing business world.

Applied Questions On Auditing (Paperback, 8th Edition): B.M. Barnard, B. Marx, A. van der Watt, P.A. Lansdell Applied Questions On Auditing (Paperback, 8th Edition)
B.M. Barnard, B. Marx, A. van der Watt, P.A. Lansdell
R912 R759 Discovery Miles 7 590 Save R153 (17%) In stock
South African Human Resource Management - Theory and Practice (Paperback, 5th ed): B.J. Swanepoel South African Human Resource Management - Theory and Practice (Paperback, 5th ed)
B.J. Swanepoel 3
R682 R499 Discovery Miles 4 990 Save R183 (27%) In stock

The fifth edition of South African human resource management meets the ever-growing demand for an HRM compendium specific to South Africa. Written by South Africans, for South Africans, the book emphasizes the need to contextualise HRM locally and within the wider African context. The book offers value to anyone involved and/or potentially interested in the management of human resources on the African continent and demonstrates why HRM is at the core of the sustainable development challenges we face.

JavaScript - The Web Warrior Series (Paperback, 6th edition): Sasha Vodnik, Don Gosselin JavaScript - The Web Warrior Series (Paperback, 6th edition)
Sasha Vodnik, Don Gosselin
R796 R681 Discovery Miles 6 810 Save R115 (14%) Within 8 - 13 working days

Now in its sixth edition, JAVASCRIPT guides beginning programmers through web application development using the JavaScript programming language. As with previous editions of the book, the authors introduce key web authoring techniques with a strong focus on industry application. New coverage includes developing for touchscreen and mobile devices, and using the jQuery library. A real-world project, similar to what students would encounter in a professional setting, is developed chapter by chapter. Because professional web development jobs often require programmers to add features to existing sites, each chapter project uses a professionally designed web site. After completing a course using this textbook, students will be able to use JavaScript to build professional quality, dynamic web sites. websites, hot sheets, datafeeds] Any suggestions for copywriter or provide generic description of the product to be used for the Internet or non-channel specific applications.

Understanding Food - Principles and Preparation (Hardcover, 5th edition): Amy Brown Understanding Food - Principles and Preparation (Hardcover, 5th edition)
Amy Brown
R797 R672 Discovery Miles 6 720 Save R125 (16%) Within 8 - 13 working days

UNDERSTANDING FOOD: PRINCIPLES AND PREPARATION is your introductory guide to learning about foods, food preparation, food service, and food science. Integrating these key topics with relevant information about nutrition and the food industry, the Fifth Edition gives you a thorough overview of the different dimensions of food principles-and insight into the variety of career options available in the food industry. Numerous photographs and illustrations help you understand and apply what you read.

Teaching Strategies - For Quality Teaching And Learning (Paperback, 2nd ed): Roy Killen Teaching Strategies - For Quality Teaching And Learning (Paperback, 2nd ed)
Roy Killen 1
R442 Discovery Miles 4 420 Within 4 - 8 working days

Teaching Strategies: For Quality Teaching And Learning is a practical guide to quality teaching and learning in South African schools. The book provides an introduction to the principles of effective teaching and learning, with special reference to how these principles can be applied within the framework of South Africa’s National Curriculum Statement Grades R–12.

It gives detailed guidelines for using nine broad teaching strategies that have proven to be effective across all phases of school. The final chapter introduces the principles of quality assessment, and links these to the National Protocol for Assessment Grades R–12.

This book is particularly useful for teacher education students, both as a text for their theoretical studies and as a reference during their practice teaching placements and later teaching careers.

Health and health care in South Africa (Paperback, 2nd ed): H.C.J. van Rensburg Health and health care in South Africa (Paperback, 2nd ed)
H.C.J. van Rensburg
R599 R399 Discovery Miles 3 990 Save R200 (33%) In stock

A coherent "big picture" of the evolving health system in South Africa, along with the ensuing changes and challenges. Attempts to contextualise these developments historically and globally, and to critically assess them. Reviews progress and achievements, but also contemporary constraints and deficiencies in health performance. Aimed at researchers and lecturers, as well as senior and postgraduate students. Also a valuable reference work for practising health professionals, health planners, policy makers and managers. Contents include the following: National health care systems: trends, changes and reforms; the changing biophysical environment: impact on health and health conditions; HIV, AIDS and tuberculosis: trends, challenges and responses; medical ethics and human rights; hospitals and hospital reform; health care expenditure.

Oracle 12c - SQL (Paperback, 3rd edition): Joan Casteel Oracle 12c - SQL (Paperback, 3rd edition)
Joan Casteel 1
R783 R668 Discovery Miles 6 680 Save R115 (15%) Within 8 - 13 working days

Now you can master the latest version of the fundamental SQL language used in all relational databases today with ORACLE 12C: SQL, 3E. Much more than a study guide, this edition helps you transform a basic knowledge of databases into proficiency with the latest SQL and Oracle concepts and techniques. You learn to use Oracle 12c SQL most effectively as you prepare for the first exam in the Oracle Database Administrator or Oracle Developer Certification Exam paths. This edition initially focuses on creating database objects, including tables, constraints, indexes, sequences, manipulating data, and more. The author then explores both basic data query techniques as well as advanced query topics using a proven hands-on approach. ORACLE 12C: SQL, 3E introduces the latest features and enhancements in 12c, from enhanced data types and invisible columns to new CROSS and OUTER APPLY methods for joins. To help you transition to further studies and even more advanced books in this series, appendixes introduce SQL tuning, compare Oracle's SQL syntax with other databases, and overview Oracle connection interface tools: SQL Developer and SQL Plus. Trust ORACLE 12C: SQL, 3E to provide the knowledge you need for Oracle certification testing and the solid foundation for pursuing a career as a database administrator or developer.

Database Systems - Design, Implementation, & Management (Hardcover, 12th edition): Steven Morris, Carlos Coronel Database Systems - Design, Implementation, & Management (Hardcover, 12th edition)
Steven Morris, Carlos Coronel 2
R790 R684 Discovery Miles 6 840 Save R106 (13%) Within 8 - 13 working days

Gain a solid foundation in database design and implementation with the practical and easy-to-understand approach in DATABASE SYSTEMS: DESIGN, IMPLEMENTATION, AND MANAGEMENT, 12E. Filled with diagrams, illustrations, and tables, this market-leading text provides in-depth coverage of database design. You learn the key to successful database implementation: proper design of databases to fit within a larger strategic view of the data environment. Renowned for its clear, straightforward writing style, this text provides an outstanding balance of theory and practice. You gain the hands-on skills to make you attractive to employers. Updates include the latest coverage of cloud data services and a new chapter on Big Data Analytics and NoSQL, including related Hadoop technologies. In addition, new review questions, problem sets, and cases offer multiple opportunities to test your understanding and develop useful design skills.

Advanced Questions On South African Tax - With Selected Solutions (Paperback, 3rd ed): S. Parsons, A. Becker, R. Carpenter, M.... Advanced Questions On South African Tax - With Selected Solutions (Paperback, 3rd ed)
S. Parsons, A. Becker, R. Carpenter, M. Mabutha, L. Steenkamp 3
R335 R293 Discovery Miles 2 930 Save R42 (13%) In stock

Advanced Questions on SA Tax 3rd edition is the third and final publication in the Question on SA Tax series designed to provide comprehensive tutorial coverage to taxation students.

Human Resource Management In South Africa (Paperback, 5th edition): Norbert F. Elbert, Robert Hatfield, Surette Warnich,... Human Resource Management In South Africa (Paperback, 5th edition)
Norbert F. Elbert, Robert Hatfield, Surette Warnich, Michael R. Carrell 5
R680 R587 Discovery Miles 5 870 Save R93 (14%) Within 8 - 13 working days

Now in its fifth edition, Wärnich’s Human Resource Management in South Africa provides the complete introduction to Human Resource Management in the challenging business world of modern day South Africa.

Dramatic changes in both the external and internal environment of organisations in South Africa since the beginning of the twenty-first century have resulted in employees increasingly expecting to be part of the decision-making process. This change, combined with developments in technology, means that human resource (HR) managers are now faced with new and important challenges.

In this situation, increasing pressure is being exerted on HR managers in South Africa to make a more significant contribution to the success of their organisations – how can organisations in South Africa deal with the complexity, speed and magnitude of these changes and still create and achieve a competitive advantage?

Features:

  • Provides a thorough and comprehensive introduction to Human Resource Management in the challenging business world of modern day South Africa, thus ensuring that students develop a comprehensive understanding.
  • The new edition fully addresses the latest human resource management (HRM) legislation, techniques, procedures and practices which are needed to successfully address the challenges faced by companies and aspiring HR professionals. This provides invaluable real-life contextualisation for students.
  • Throughout, the new edition emphasises to students, the crucial importance of the well-being of employees to any organisation’s chances of ultimate success, and how people are the most important asset to a business.
  • The practical examples and extensive case studies presented in this book fully illustrate the diversity and the richness of current initiatives used to improve the science and practice of human resource management in South Africa, thus ensuring that students can directly relate their studies to the reality of working life in South Africa.
  • The balanced mix of chapters, emphasising diverse approaches and practices from leading organisations, enables students to draw lessons and guidelines from the experiences shared in this book and so further enrich their knowledge and understanding.
Labour Law Rules (Paperback, 3rd Edition): Marie McGregor, Adriette Dekker, Mpfariseni Budeli-Nemakonde, Wilhelmina Germishuys,... Labour Law Rules (Paperback, 3rd Edition)
Marie McGregor, Adriette Dekker, Mpfariseni Budeli-Nemakonde, Wilhelmina Germishuys, Ernest Manamela 1
R398 R312 Discovery Miles 3 120 Save R86 (22%) Within 4 - 10 working days

This now well established labour law text has been updated to reflect the law as of September 2017.

Labour Law Rules has provided a highly accessible text on labour, equity, social security and skills development laws over many years. It discusses these laws against a background of the country supporting the principle of ‘decent work,’ high unemployment, the insufficient creation of sustainable and decent jobs, and income inequality, all exacerbated by an increase in atypical work, skills shortages, as well as insufficient enforcement of laws.

Cognitive Psychology (Hardcover, 7th edition): Karin Sternberg, Robert Sternberg Cognitive Psychology (Hardcover, 7th edition)
Karin Sternberg, Robert Sternberg 4
R743 R636 Discovery Miles 6 360 Save R107 (14%) Within 8 - 13 working days

With an accessible, easy-to-understand writing style, Cognitive Psychology, Seventh Edition will give you the tools you need to be successful in the course.

You'll explore the basics of cognitive neuroscience, attention and consciousness, perception, memory, knowledge representation, language, problem solving and creativity, decision making and reasoning, and intelligence. The authors' "from lab to life" approach covers theory, lab and field research, and applications to everyday life that demonstrate the relevance of what you are studying.

A review of key themes at the end of every chapter will help you spend more time studying important information and less time trying to figure out what you need to know.

Organic Chemistry (Paperback, 9th edition): Leroy G Wade, Jan W Simek Organic Chemistry (Paperback, 9th edition)
Leroy G Wade, Jan W Simek 2
R961 R794 Discovery Miles 7 940 Save R167 (17%) In stock

A Student-Centered Approach to Learning and Studying Organic Chemistry.

Wade & Simek’s Ninth Edition of Organic Chemistry presents key principles of organic chemistry in the context of fundamental reasoning and problem solving. Authored to complement how students use a textbook today, new Problem Solving Strategies, Partially Solved Problems, Visual Reaction Guides and Reaction Starbursts encourage students to use the text before class as a primary introduction to organic chemistry as well as a comprehensive study tool for working problems and/or preparing for exams. With unparalleled and highly refined pedagogy, this Ninth edition gives students a contemporary overview of organic principles and the tools for organizing and understanding reaction mechanisms and synthetic organic chemistry.

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

  • Organic Chemistry offers the following features to facilitate learning:
  • Highly refined presentation and features present key principles of organic chemistry in the context of fundamental reasoning and problem solving.
  • New! Expanded coverage of Acid/Base Chemistry in Chapter 2 and separation of the material on Substitution and Elimination into two distinct chapters allow students to build upon their existing knowledge and move through their first mechanisms with greater clarity and with more opportunities to test and apply their understanding without getting overwhelmed.
  • NEW! Problem Solving Strategies have been added and explicitly highlighted in each chapter, including new strategies for resonance, acid-base equilibria, and multistep synthesis.
  • NEW! Green chemistry is emphasized with presentation of less-toxic, environmentally friendly reagents in many situations, such as oxidation of alcohols with bleach rather than with chromium reagents.
  • NEW! Chapter Openers focus on applications discussed in the chapter, with introductions and images for a more enticing, contemporary presentation.
  • NEW! Reaction Starbursts appear before the end of chapter material of every ‘reaction-based chapter’ to help students better understand and mentally organize reactive similarities and distinctions.
  • NEW! Visual Guides to Organic Reactions place the reactions covered in major chapters within the overall context of the reactions covered in the course.
  • NEW! Over 100 new problems include more synthesis problems and problems based on recent literature.
  • 20 Key Mechanism boxes highlight the fundamental mechanistic principles that recur throughout the course and are the basis for some of the longer, more complex mechanisms. Each describes the steps of the reaction in detail with a specific example to reinforce the mechanism and a concluding problem to help students absorb these essential reactions.
  • Over 50 Mechanism boxes help students understand how specific reactions occur by zooming in on each individual step in detail.
  • UPDATED! Art has been revised throughout to provide consistency and clarity in the text, giving students access to detailed representations of molecular and orbital art.

Essential Problem Solving Skills help students navigate problems and key topics in the text.

MasteringChemistry™ not included. Students, if MasteringChemistry is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MasteringChemistry should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

MasteringChemistry is an online homework, tutorial, and assessment system, designed to improve results by engaging students before, during, and after class with powerful content. Instructors ensure students arrive ready to learn by assigning educationally effective content before class, and encourage critical thinking and retention with in-class resources such as Learning Catalytics™.

Introduction To Business Management (Paperback, 10th Edition): B. Erasmus, S. Rudansky-Kloppers, J. Strydom Introduction To Business Management (Paperback, 10th Edition)
B. Erasmus, S. Rudansky-Kloppers, J. Strydom 19
R599 R529 Discovery Miles 5 290 Save R70 (12%) Within 4 - 9 working days

Introduction To Business Management 10th edition offers an overview for business management within a local context.

Features:

  • Case studies and examples to illustrate how the theory applies in real world scenarios
  • A range of business management topics are explored to offer students a solid theoretical foundation for their studies
  • Assessment questions for each chapter to assist students to test the knowledge gained
  • Human resource management chapter updated to reflect changes to legislation
  • A new feature on small business management added to chapters to illustrate how theory applies to the small business environment
  • Additional information added on customer services
Media Studies: Volume 3 - Media Content And Media Audiences (Paperback, 1st Edition (Revised Reprint)): Pieter J. Fourie Media Studies: Volume 3 - Media Content And Media Audiences (Paperback, 1st Edition (Revised Reprint))
Pieter J. Fourie
R646 R542 Discovery Miles 5 420 Save R104 (16%) In stock

In the third volume of this series, Media Studies, the emphasis is on media content and media audiences. Media content and media audiences (or users) are covered from methodological and theoretical perspectives.

For the revised reprint of this volume, a new introduction has been included to highlight the relevance of the current content and to contextualise within it the content of Volume 4 Social (New) Media and Mediated Communication Today (2017).

Part 1 of the book deals with: quantitative content analysis; communication and media semiotics; media, language and discourse; media and visual literacy; visual text analysis; textual analysis: narrative and argument; narrative analysis; film theory and criticism Part 2 deals with: media audience theory (dealing with the uses and gratification theory, reception theory and ethnography); questionnaire surveys in media research; field research in media studies; measuring media audiences; psychoanalysis and television as an illustration of an applied theoretical approach in media audience research.

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