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Books > Academic & Education > UNISA > Media Studies

Showing 1 - 21 of 21 matches in Media Studies

Media Studies: Volume 3 - Media Content And Media Audiences (Paperback, 1st Edition (Revised Reprint)): Pieter J. Fourie Media Studies: Volume 3 - Media Content And Media Audiences (Paperback, 1st Edition (Revised Reprint))
Pieter J. Fourie
R646 R542 Discovery Miles 5 420 Save R104 (16%) In stock

In the third volume of this series, Media Studies, the emphasis is on media content and media audiences. Media content and media audiences (or users) are covered from methodological and theoretical perspectives.

For the revised reprint of this volume, a new introduction has been included to highlight the relevance of the current content and to contextualise within it the content of Volume 4 Social (New) Media and Mediated Communication Today (2017).

Part 1 of the book deals with: quantitative content analysis; communication and media semiotics; media, language and discourse; media and visual literacy; visual text analysis; textual analysis: narrative and argument; narrative analysis; film theory and criticism Part 2 deals with: media audience theory (dealing with the uses and gratification theory, reception theory and ethnography); questionnaire surveys in media research; field research in media studies; measuring media audiences; psychoanalysis and television as an illustration of an applied theoretical approach in media audience research.

Media ethics in South African context - An introduction and overview (Paperback, 2nd ed): Lucas M. Oosthuizen Media ethics in South African context - An introduction and overview (Paperback, 2nd ed)
Lucas M. Oosthuizen
R428 R348 Discovery Miles 3 480 Save R80 (19%) In stock

The second edition of Media ethics in the South African context explores the dynamic and potentially explosive field of media ethics from a South African perspective. Grounded in ethical theory, the public philosophies of communication and media performance norms, this text provides guidelines for the individual's ethical decision making; for both media practitioners and media groups. Cutting edge analysis of the South African normative context under the previous and present political dispensations makes this book essential reading for media policy formulators and students alike. Changes in the normative context are presenting the South African news media in particular, with new challenges.

Media Studies: Volume 2 - Policy, Management And Media Representation (Paperback, 2nd edition (Revised Reprint)): Pieter J.... Media Studies: Volume 2 - Policy, Management And Media Representation (Paperback, 2nd edition (Revised Reprint))
Pieter J. Fourie
R582 R491 Discovery Miles 4 910 Save R91 (16%) Within 4 - 8 working days

In the second volume of the four-part textbook series on Media Studies the emphasis is again on the relationship between media and society. While further exploring media as an institution, this volume also introduces the topics of media regulation and content.

Volume 2 is guided in part by the question: How do we control and manage the media? Communications policy is explained, with overviews of how the Southern African media is externally and internally regulated to ensure a well-organised and disciplined modern media system. Strategic ways of managing the media are discussed. The book deals with the concept of media representation: How does the media reflect and represent reality or its aspects? Is the news that is presented an accurate portrayal of reality? How does the media deal with identity, race, gender, sexual orientation, the environment, AIDS, violence and terrorism?

This section thus critically analyses questions about how the media depicts people, topics, organisations and issues.

Social Media Marketing - A Strategic Approach (Paperback, 2nd edition): Mary Roberts, Melissa Barker, Debra L. Zahay, Nicholas... Social Media Marketing - A Strategic Approach (Paperback, 2nd edition)
Mary Roberts, Melissa Barker, Debra L. Zahay, Nicholas Bormann, Donald I Barker
R613 R527 Discovery Miles 5 270 Save R86 (14%) Within 8 - 13 working days

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today's best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.

An Introduction To Communication Studies (Paperback): Sheila L Steinberg An Introduction To Communication Studies (Paperback)
Sheila L Steinberg 5
R528 R448 Discovery Miles 4 480 Save R80 (15%) In stock

Although the theory is based on material used in the USA and other overseas universities, South African students will be able to identify with the local examples, TV programmes and other mass media, and the political and social experiences referred to in this title, many of which have been localised to reflect the South African context. Beginner students majoring in communication studies as well as those who are studying towards various degrees or qualifications where communication is a prerequisite, will find this title useful. In addition to interpersonal, group and mass communication, there is an extensive chapter on public speaking, which takes into account that many professionals today have to address their colleagues and business associates in order to succeed in their profession. Public speaking in this sense is a skill required by most graduates in any job or profession, and the chapter is pitched at these requirements as well as at speaking to larger audiences. The title is divided into two parts. The first provides students with a strong foundation of communication, while the second focuses on the areas of specialisation within communication studies. In addition, each chapter starts with the learning outcomes and a short overview of the chapter. Students may monitor their learning with the summaries and 'test yourself' questions at the end of every chapter. Scenarios provide examples of how the theory can be applied in practice.

Dynamics Of Public Relations And Journalism - A Practical Guide For Media Studies (Paperback, 4th ed): A. Clear Dynamics Of Public Relations And Journalism - A Practical Guide For Media Studies (Paperback, 4th ed)
A. Clear
R451 R386 Discovery Miles 3 860 Save R65 (14%) Within 4 - 8 working days

There is a complex interaction between public relations and journalism, and students of these subjects need to know about both. Dynamics of public relations and journalism fourth edition unravels and explores these two worlds to enhance the journalistic skills of public relations students, at the same time providing students of media studies with invaluable insights into the complex, multidisciplinary field of public relations. This book highlights the interdependency of the two professions and explains - clearly, simply and succinctly - the need for their smooth synergy. In this fourth edition, chapters have been updated to help readers stay abreast of current trends in public relations and journalism. The advent of social media and its growing role in these areas has been one of the most significant changes since the publication of the previous edition of this book. Here, the authors discuss the influences, roles, functions and appropriate application of social media. In addition, a new chapter on corporate social media introduces social media as a public relations function, describing the attributes of social media engagement and the popular social networks that may be used in the corporate arena. The authors draw on their considerable academic and practical experience to give clear, concise guidelines for enhancing media relations through effective public relations practice.

An Introduction To Political Communication (Paperback, 5th New edition): Brian McNair An Introduction To Political Communication (Paperback, 5th New edition)
Brian McNair
R1,054 Discovery Miles 10 540 In stock

An Introduction to Political Communication introduces students to the complex relationship between politics, the media and democracy in the United Kingdom, United States and other contemporary societies. Brian McNair examines how politicians, trade unions, pressure groups, NGOs and terrorist organisations make use of the media.

Individual chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organizations at all levels, from grass-root campaigning through to governments and international bodies.

This fifth edition has been revised and updated to include:

  • the 2008 US presidential election, and the early years of Barack Obama s term
  • the MPs expenses scandal in Britain, and the 2010 UK election campaign
  • the growing role of bloggers and online pundits such as Guido Fawkes in the political agenda setting process
  • the emergence of social media platforms such as Twitter, YouTube and Facebook, and their destabiising impact on the management of political crises all over the world, including the Iranian pro-reform protests of July 2009 and the Israeli atack on the anti-blockade flotilla of May 2010
  • the growing power of Wikileaks and other online information sources to challenge state control of classified information
Media Studies: Volume 1 - Media History, Media And Society (2nd Edition (Revised Reprint)): Pieter J. Fourie Media Studies: Volume 1 - Media History, Media And Society (2nd Edition (Revised Reprint))
Pieter J. Fourie
R552 R467 Discovery Miles 4 670 Save R85 (15%) Within 4 - 8 working days

This up-to-date, comprehensive, user-friendly and accessible series has been written by key thinkers in Media Studies locally and from abroad.

Media Studies encompasses the systematic, critical and analytical study of the media, in all its forms, and sees the media as one of the most important generators and disseminators of meaning in contemporary society. Media Studies investigates who owns the media, who produces the media, media content and the users of the media. It investigates the power relationships between the media and politics, culture, economy, society, and above all, the relationship between the media and democracy.

    Contents Include:
    • A history of the South African media
    • A macro history of the media in Africa
    • Theoretical approaches to mass communication and media research
    • The functions and effects of the media in society
    • Media culture/media and culture
    • The ideological power of the media
    • The media as public sphere in contemporary society
    • The impact of globalisation and communication technology on media and media communication.
Media Studies: Volume 4 - Social (New) Media and Mediated Communication Today (Paperback): Pieter J. Fourie Media Studies: Volume 4 - Social (New) Media and Mediated Communication Today (Paperback)
Pieter J. Fourie
R589 R497 Discovery Miles 4 970 Save R92 (16%) In stock

Media Studies Volume 4, developed by its expert authors will deal with media theory and research in the context of how social (new) media and the convergence and digitisation of the media have changed and affected mediated communication today. Practical examples, case studies, applications, learning outcomes and exercises will be part of the book. This is the final volume in the Juta Media Studies series.

Introduction to communication studies (Paperback, 2nd ed): S. Steinberg, George Charles Angelopulo Introduction to communication studies (Paperback, 2nd ed)
S. Steinberg, George Charles Angelopulo
R518 R440 Discovery Miles 4 400 Save R78 (15%) In stock

Introduction to communication studies for southern African students is an introductory textbook on the theories of and approaches to communication studies for first-year students. Building on the framework of the first edition it reflects the dynamic evolution of communication studies in the recent past, introducing new insights and approaches to communication media and digital communication. Acknowledging the unique requirements of the African communication environment, the text is illuminated with a range of uniquely South and southern African examples to contextualise the theory, with chapters written by leading academic authors from east and southern Africa.

An Introduction to Theories of Popular Culture (Paperback, 2nd New edition): Dominic Strinati An Introduction to Theories of Popular Culture (Paperback, 2nd New edition)
Dominic Strinati
R364 Discovery Miles 3 640 In stock

This is a clear and comprehensive guide to the major theories of popular culture. Dominic Strinati provides a critical assessment of the ways in which these theories have tried to understand and evaluate popular culture in modern societies. Among the theories and ideas the book introduces are mass culture, the Frankfurt School and the culture industry, semiology and structuralism, Marxism, feminism, postmodernism and cultural populism. Strinati explains how theorists such as Adorno, Barthes, Althusser and Hebdige have grappled with the many forms of popular culture, from jazz to the Americanization of British popular culture, from Hollywood cinema to popular television series, and from teen magazines to the spy novel. Each chapter includes a guide to key texts for further reading and there is also a comprehensive bibliography. This new edition has been fully revised and updated.

Communications Law (Paperback, 3rd Edition): Communications Law (Paperback, 3rd Edition)
R1,111 R1,054 Discovery Miles 10 540 Save R57 (5%) In stock

The book consists of three parts.

Part 1, which comprises 5 chapters, deals with the legal-philosophical aspects of communications law. In Part II , we deal with certain statutory and common law limitations to the right to freedom of expression. Part III deals with specific methods of communication, ie the press, electronic communications, broadcasting, computers, and entertainment.

Management of Electronic and Digital Media (Paperback, 6th edition): Alan Albarran Management of Electronic and Digital Media (Paperback, 6th edition)
Alan Albarran
R645 R551 Discovery Miles 5 510 Save R94 (15%) In stock

Offering numerous real-world examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, equips you with the latest trends, practices, and research on the management and leadership techniques used in the electronic and digital media industries. Extremely reader friendly, the text offers a clear and concise presentation of key issues facing future managers, leaders, and entrepreneurs in the rapidly evolving media industries. New coverage highlights trends in big data, mobile, social media, and the cloud, as well as the latest on the evolution of social media and digital platforms. An all-new chapter details the multifaceted manager/leader/entrepreneurial role of a media manager. Giving you hands-on experience with real-life challenges, end-of-chapter case studies put you directly in the role of decision-maker -- helping prepare you for a career in today's electronic and digital media field.

Experiencing Intercultural Communication: An Introduction (Paperback): Judith N. Martin, Thomas K. Nakayama, Paul Schutte, G.... Experiencing Intercultural Communication: An Introduction (Paperback)
Judith N. Martin, Thomas K. Nakayama, Paul Schutte, G. P. Van Rheede Van Oudtshoorn 2
R777 Discovery Miles 7 770 Within 7 - 12 working days

The new Southern African edition of this popular introductory textbook offers students a practical and accessible framework for developing their intercultural communication skills. It provides a global perspective on intercultural communication while allowing students to contextualize their knowledge with relevant examples, applications and perspectives. Recognizing that students in Southern Africa come from diverse cultural, ethnic and linguistic backgrounds, Experiencing Intercultural Communication provides discussion of issues and perspectives they can apply to everyday life and to broader contexts. For instance, the book looks at the challenges posed by numerous native languages in schools and healthcare settings; it explores the opportunities for and barriers to building intercultural relationships in post-Apartheid South Africa; and it considers the impact of globalization and the communication of Western paradigms of modernization and development.

Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed): G.M. du Plooy Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed)
G.M. du Plooy 1
R561 R474 Discovery Miles 4 740 Save R87 (16%) Within 4 - 8 working days

The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, marketing, intercultural, health and interpersonal and small-group communication, plus information and communications technology.

This second edition elaborates on the application of additional measurement scales and of content analysis. It contains more practical examples of the application of scientific criteria and it includes additional marginal notes that facilitate the comprehension of key concepts.

Writing For The Media In Southern Africa (Paperback, 3rd Revised edition): Francois Nel, Martin Maloney, Paul Max Rubestein Writing For The Media In Southern Africa (Paperback, 3rd Revised edition)
Francois Nel, Martin Maloney, Paul Max Rubestein
R577 R510 Discovery Miles 5 100 Save R67 (12%) In stock

"Writing for the media" takes students through the journalistic process step-by-step: what news is; how publications are organized; the role of the journalist; and ways to get the most from interviews. It includes a style and grammar guide, as well as advice on how to put together basic news stories and complex features. In addition, this edition draws on journalism practice globally; emphasizes the new developments in information technology; considers the challenges journalists face in dealing with global demographic and ideological shifts; equips journalists to engage in the debate about the role and responsibilities of the profession; and includes a list of Internet resources relevant to each chapter.

Public Relations (Paperback): D. Botha, M. Chaka, B. Wright, D. Veerasamy, D. Porthen, V.P. Rawjee, B. Krause, Neeltjie du... Public Relations (Paperback)
D. Botha, M. Chaka, B. Wright, D. Veerasamy, D. Porthen, … 1
R530 R449 Discovery Miles 4 490 Save R81 (15%) In stock

More than you would expect from a textbook with language you can understand, material that is relevant to you, your world and your circumstances, diverse opinions from many institutions, continents and cultures, and all the skills and content you need to succeed in your studies. A series that responds to the real needs of students without compromising the highest academic standards.

International Communication - Continuity and Change (Paperback, 2nd Revised edition): Daya Kishan Thussu International Communication - Continuity and Change (Paperback, 2nd Revised edition)
Daya Kishan Thussu
R342 Discovery Miles 3 420 In stock

International Communication examines the profound changes that have taken place, and are continuing to take place at an astonishing speed, in international media and communication since the beginning of the new millennium.
Building on the success of the first edition, the second edition maps out the expansion of media and telecommunications corporations within the macro-economic context of liberalization, deregulation, and privatization. It then goes on to explore the impact of such growth on audiences in different cultural contexts and from regional, national, and international perspectives. Each chapter contains engaging case studies on topics that exemplify the main concepts and arguments, including Al-Jazeera, the global reach of Bollywood, and the globalization of "reality television." International Communication, Second Edition, is essential reading for all communication and media studies
Features
* The only single-authored volume that deals coherently with the complex global, political, economic, and technological contexts in which media and culture operate.
* Fully updated to include developments since the beginning of the new millennium.
* New case studies throughout, including the "Murdochization" of media, the Al-Jazeera phenomenon, mobile communication, and China and global media.
* New pedagogical features, including discussion questions, suggestions for further reading, and notes on key terms.

The Meanings of Dress (Paperback, 3rd Revised edition): Kimberly A. Miller-Spillman, Andrew Reilly, Patricia Hunt-Hurst The Meanings of Dress (Paperback, 3rd Revised edition)
Kimberly A. Miller-Spillman, Andrew Reilly, Patricia Hunt-Hurst
R620 R578 Discovery Miles 5 780 Save R42 (7%) In stock

This collection of articles and essays from magazines, newspapers, books, and academic journals is designed to expand the reader's awareness and understanding of the role dress plays in cultures and subcultures across the globe. The text, which represents the very best thinking and writing on the subject today, explores essential topics such as dress and sociology, cultural studies, gender, religion, modesty, and technological changes. The Meanings of Dress, 3rd Edition is newly revised to reflect the current cultural landscape and includes more theory than previous editions, as well as an increased emphasis on the male perspective. The book provides design and merchandising students with insight into how - and why - consumers buy clothing and other products related to dress, and helps them to hone their trend forecasting skills. Instructors, contact your Sales Representative for access to Instructor's Materials.

An Introduction to Political Communication (Paperback, 6th New edition): Brian McNair An Introduction to Political Communication (Paperback, 6th New edition)
Brian McNair
R319 Discovery Miles 3 190 Within 4 - 8 working days

At a time of radical shifts in power across the globe, the sixth edition of An Introduction to Political Communication examines the role of the media in the political process. Brian McNair reflects on the role of communication in key events such as the referendum vote for the UK's withdrawal from the European Union, the rise of nationalist populism in Europe, and the victory of Donald Trump in the 2016 US presidential election. He explores the use of communication as a weapon by Islamic State and other insurgent organisations, and by Putin's Russia in its dealings with the West, including the hacking of Democratic Party emails in 2016. McNair argues that an expanding globalised public sphere and digital media network have transformed political communication, allowing political actors, from politicians and pressure groups to trade unions and terrorist organisations, to bypass traditional, established media in communicating their messages. This sixth edition of McNair's classic text has been comprehensively revised and updated to include: the 2016 US presidential election and Donald Trump's rise to power; the UK's EU referendum of 2016, the Scottish independence referendum of 2014 and the `snap' UK general election of June 2017; the growing role in political communication of the internet and social media platforms such as Twitter, Facebook and YouTube, and their destabilising impact on the management of political crises all over the world including the shooting down of Malaysian Airlines MH17 and the disappearance of MH370, the Tianjin disaster in China and the Russian intervention in Ukraine; Islamic State's global jihad, and the use of social media as an instrument of terror; the growing capacity of WikiLeaks and other online sources, such as the International Consortium of Investigative Journalists, to challenge elite control of information.

Fashion: Pearson New International Edition - From Concept to Consumer (Paperback, 9th edition): Gini Stephens Frings Fashion: Pearson New International Edition - From Concept to Consumer (Paperback, 9th edition)
Gini Stephens Frings
R1,400 Discovery Miles 14 000 Within 7 - 11 working days

For courses in Introduction to the Fashion Industry, Introduction to the Fashion Business, Fashion Merchandising, Fashion Marketing, Fashion Manufacturing, Fashion Design, and Fashion Analysis. Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. This edition includes new information on globalization, manufacturing technologies, branding, retailing and more! Pearson Education is proud to bring world-renowned Dorling Kindersley (DK) products to your classroom. Instantly recognized by their fascinating, full-color photographs and illustrations on every page, DK titles will add meaning to expository text and make learning accessible and, fun. Other DK hallmarks include cross-section views, 3D models, and text to visual call-outs to help readers comprehend and enjoy the wealth of information each book provides. With Pearson, you can see DK in a whole new way! For a complete listing of titles, please visit: http://us.dk.com/pearson

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