Here are the 22 Keys that can help any financial professional make more money, work less, and maximize his potential. Industry leaders James Benson and Paul Karasik combine their personal experience with the shared wisdom of the masters. Each key contains proven, actionable sales guidelines, including: The four primary fears that could destroy a sale--and how to help prospects overcome themThe nine most effective strategic approaches to "target marketing" successFive guidelines for qualifying prospects more effectivelySixty-five ways to snap a sales slumpTen ways to get clients to say yesFour simple steps to generate new business with current clientsFive guidelines for overcoming objectionsSix sample scripts to make closing ratios soar
Whether a company has been in business for years or is just beginning, each key will unlock a new door on the path to sales success.
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Here are the 22 Keys that can help any financial professional make more money, work less, and maximize his potential. Industry leaders James Benson and Paul Karasik combine their personal experience with the shared wisdom of the masters. Each key contains proven, actionable sales guidelines, including: The four primary fears that could destroy a sale--and how to help prospects overcome themThe nine most effective strategic approaches to "target marketing" successFive guidelines for qualifying prospects more effectivelySixty-five ways to snap a sales slumpTen ways to get clients to say yesFour simple steps to generate new business with current clientsFive guidelines for overcoming objectionsSix sample scripts to make closing ratios soar
Whether a company has been in business for years or is just beginning, each key will unlock a new door on the path to sales success.
Imprint | Bloomberg Press |
Country of origin | United States |
Series | Bloomberg |
Release date | April 2004 |
Availability | Expected to ship within 12 - 17 working days |
First published | April 2004 |
Authors | James M Benson, Paul Karasik |
Dimensions | 229 x 152 x 14mm (L x W x T) |
Format | Hardcover |
Pages | 224 |
ISBN-13 | 978-1-57660-149-5 |
Barcode | 9781576601495 |
Categories | |
LSN | 1-57660-149-8 |