The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo .
Packed with pearls of product management wisdom, this book has something for everyone. You will learn: How to focus on market needs, not just individual requests How to clarify your product positioning before your next big decision How to align your product strategy with company strategy -- and then sell it Why agility is the key to product management success Why great execution trumps a great product idea Best of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world. Whether you are a seasoned and experienced product manager or are just starting out, the "'42 Rules of Product Management (2nd Edition)'" will help you lead with greater effectiveness and influence.
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The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo .
Packed with pearls of product management wisdom, this book has something for everyone. You will learn: How to focus on market needs, not just individual requests How to clarify your product positioning before your next big decision How to align your product strategy with company strategy -- and then sell it Why agility is the key to product management success Why great execution trumps a great product idea Best of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world. Whether you are a seasoned and experienced product manager or are just starting out, the "'42 Rules of Product Management (2nd Edition)'" will help you lead with greater effectiveness and influence.
Imprint | Super Star Press |
Country of origin | United States |
Release date | November 2012 |
Availability | Expected to ship within 10 - 15 working days |
First published | November 2012 |
Authors | Brian Lawley, Greg Cohen |
Dimensions | 216 x 140 x 6mm (L x W x T) |
Format | Paperback - Trade |
Pages | 124 |
Edition | 2nd ed. |
ISBN-13 | 978-1-60773-084-2 |
Barcode | 9781607730842 |
Categories | |
LSN | 1-60773-084-7 |