Also included in this book are two other functions that are becoming important for sales managers in performing their management tasks, namely sales promotions and sales metrics. Each chapter includes specific outcomes, case studies and discussion questions.
This textbook will be a valuable resource for sales managers who want to improve their knowledge, sales people who want to advance their careers and students studying marketing and sales.
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Also included in this book are two other functions that are becoming important for sales managers in performing their management tasks, namely sales promotions and sales metrics. Each chapter includes specific outcomes, case studies and discussion questions.
This textbook will be a valuable resource for sales managers who want to improve their knowledge, sales people who want to advance their careers and students studying marketing and sales.
Imprint | Juta Legal and Academic Publishers |
Country of origin | South Africa |
Release date | 2017 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
Editors | A Drotsky |
Dimensions | 245 x 166 x 17mm (L x W x T) |
Format | Paperback |
Pages | 250 |
Edition | 2nd Edition |
ISBN-13 | 978-1-4851-2124-4 |
Barcode | 9781485121244 |
Categories | |
LSN | 1-4851-2124-8 |
Course Code | MNM3703 |