Unique features, distinctive capabilities and exclusive know-how
are the surest way to stay ahead of the market for any length of
time. But the way these points of difference are created and
commercialized is changing. The difficulty for most organizations
is not in generating ideas, but in pursuing the right one at the
right speed on the right scale. Alongside flashes of brilliance,
innovation depends on combining strategic insight, inspired
leadership, suitable funding, adept marketing, motivated teams and
appropriate intellectual property in the right business
In devoloping new products, or in modifying and enhancing existing
ones, organizations will find themselves operating in a more
effiecient market for ideas. Recognizing and using the creation and
exploitation of ideas as an asset, they can bug and sell the
commercial rights to an innovative product or service, allowing
them more scope to specialize in what they know best and to add on
any extra improvements from external sources. It also means they
can generate extra income by selling their know-how for use in
"The Innovation Handbook" is divided into twelve key sections: the
innovation premium, move up the value chain, forms of innovation,
sources of innovation, new fontiers, the creative organiztion, an
open search for ideas, commercialization models, IP fit for
purpose, contract negotiation, funding innovation, when you are
Designed as a practical guide to the effective management of ideas
and knowledge, this book is for leaders of organizations who want
to move ahead of their competitors and offer new sources of value
to their customers. Drawing on a wide range of experience and
expertise in strategy, design, technology, brands, intellectual
property, finance, marketing and management, it will discuss how to
best combin an open search for potential winnders with procedures
that capture, protect and enhance their full value.
|Country of origin:
||247 x 179 x 27mm (L x W x T)
||2nd Revised edition
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