Now available in paperback, with an all new Reader's guide, "The
New York Times" and "Business Week" bestseller "Co-opetition"
revolutionized the game of business. With over 40,000 copies sold
and now in its 9th printing, "Co-opetition" is a business strategy
that goes beyond the old rules of competition and cooperation to
combine the advantages of both. "Co-opetition" is a pioneering,
high profit means of leveraging business relationships.
Intel, Nintendo, American Express, NutraSweet, American Airlines,
and dozens of other companies have been using the strategies of
co-opetition to change the game of business to their benefit.
Formulating strategies based on game theory, authors Brandenburger
and Nalebuff created a book that's insightful and instructive for
managers eager to move their companies into a new mind set.
"From the Trade Paperback edition."
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