Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
"From the Trade Paperback edition."
Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
"From the Trade Paperback edition."
Imprint | Crown Publishing Group |
Country of origin | United States |
Release date | May 2014 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Adam M. Brandenburger, Barry J. Nalebuff |
Format | Electronic book text |
Pages | 205 |
ISBN-13 | 978-0-307-79054-5 |
Barcode | 9780307790545 |
Categories | |
LSN | 0-307-79054-1 |