My Orders
Wishlist
Help
Sell On Loot
Adding Value (RLE Marketing) - Brands and Marketing in Food and Drink (Paperback)
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
R1,412
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
14120
@R132pm x 12* 
Ships in 12 - 17 working days
Add to wish listReview this Item
Product Description
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
Customer Reviews
No reviews or ratings yet - be the first to create one!
Product Details
General
Imprint | Routledge |
Country of origin | United Kingdom |
Series | Routledge Library Editions: Marketing |
Release date | November 2015 |
Availability | Expected to ship within 12 - 17 working days |
First published | 1994 |
Editors | Geoffrey Jones, Nicholas J. Morgan |
Dimensions | 234 x 156 x 24mm (L x W x T) |
Format | Paperback |
Pages | 368 |
ISBN-13 | 978-1-138-96593-5 |
Barcode | 9781138965935 |
Categories | |
LSN | 1-138-96593-6 |
Similar Products | Recommended ProductsSee more 
Trending On Loot
Be the first to know about our
latest deals & promos! Subscribe Now
