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Advertising (Electronic book text)
Chris Fill, Graham Hughes, Scott De FrancescoThe book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.
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Product Description
The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.
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Product Details
General
Imprint | Pearson |
Country of origin | United States |
Release date | 2013 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Chris Fill, Graham Hughes, Scott De Francesco |
Format | Electronic book text |
Pages | 417 |
ISBN-13 | 978-1-299-31725-3 |
Barcode | 9781299317253 |
Categories | |
LSN | 1-299-31725-1 |
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