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The Survey Methods Workbook - From Design to Analysis (Paperback)
Loot Price: R466
Discovery Miles 4 660
You Save: R117 (20%)
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The Survey Methods Workbook - From Design to Analysis (Paperback)
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List price R583
Loot Price R466
Discovery Miles 4 660
You Save R117 (20%)
Expected dispatch within 7 - 13 working days.
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This new textbook provides a concise but comprehensive guide to
quantitative research methods for undergraduate and postgraduate
students in all of the social sciences, as well as established
researchers. Presented in an interesting and original way, it
offers all you need to know about social survey methodology ndash;
from planning the research and developing the hypotheses to
carrying out the fieldwork and analysing the findings. Written in a
highly accessible and interactive style, the book provides the
opportunity to work through each stage of a real survey,
downloading materials as required from a dedicated website. This is
a hands-on guide written in the belief that methods are best
learned through practical experience. Readers will find: bull;
bull; an introduction to all of the issues involved in
questionnaire design, sampling, interviewing, coding and using
SPSS; bull; detailed coverage of statistical procedures, including
the measurement of the strength of association between variables,
inferential statistics and causal modelling using least squares
regression; bull; additional statistical chapters which can be
downloaded from the accompanying website; bull; an extended
discussion of the epistemological arguments that surround the use
of surveys, and consideration of when surveys are, and are not, an
appropriate research tool. The book assumes no previous knowledge
of research methods or statistics ndash; indeed, it assumes that
most users will be apprehensive about quantitative methods and
possibly even number-phobic. By encouraging users to get involved,
and by acknowledging the difficulties and the pitfalls that lie
along the way, this book seeks to encourage in students agenuine
enthusiasm for empirically based research.
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