Instead, Rugman argues, international economic activity has been driven by just 500 multinational enterprises operating in the triad of North America, the European Union, and Japan. Neither globally monolithic nor politically powerful, these companies produce and distribute goods for highly competitive regional markets (for example, 90% of cars produced in Europe are sold in Europe).
Scholarly and researched-based, yet eminently readable, The End of Globalization explores this new concept of multinational enterprises as regionally based and locally operated. And the book helps managers and executives develop successful "regional/triad" strategies that are responsive to local consumers -- complete with concise summaries of 20 strategies from major multinational companies.
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
Instead, Rugman argues, international economic activity has been driven by just 500 multinational enterprises operating in the triad of North America, the European Union, and Japan. Neither globally monolithic nor politically powerful, these companies produce and distribute goods for highly competitive regional markets (for example, 90% of cars produced in Europe are sold in Europe).
Scholarly and researched-based, yet eminently readable, The End of Globalization explores this new concept of multinational enterprises as regionally based and locally operated. And the book helps managers and executives develop successful "regional/triad" strategies that are responsive to local consumers -- complete with concise summaries of 20 strategies from major multinational companies.
Imprint | Amacom Books |
Country of origin | United States |
Release date | April 2001 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Alan M. Rugman |
Dimensions | 235 x 156 x 24mm (L x W x T) |
Format | Hardcover |
Pages | 256 |
ISBN-13 | 978-0-8144-0638-0 |
Barcode | 9780814406380 |
Categories | |
LSN | 0-8144-0638-6 |