0
Your cart

Your cart is empty

Books > Computing & IT > Applications of computing > Databases

Buy Now

Click Models for Web Search (Paperback) Loot Price: R786
Discovery Miles 7 860
Click Models for Web Search (Paperback): Aleksandr Chuklin, Ilya Markov, Maarten de Rijke
Click Models for Web Search (Paperback): Aleksandr Chuklin, Ilya Markov, Maarten de Rijke

Share your images

Click Models for Web Search (Paperback)

Aleksandr Chuklin, Ilya Markov, Maarten de Rijke

Series: Synthesis Lectures on Information Concepts, Retrieval, and Services

 (sign in to rate)
Loot Price R786 Discovery Miles 7 860 | Repayment Terms: R73 pm x 12*

Bookmark and Share

Usually dispatched within 7 - 15 working days.

With the rapid growth of web search in recent years the problem of modeling its users has started to attract more and more attention of the information retrieval community. This has several motivations. By building a model of user behavior we are essentially developing a better understanding of a user, which ultimately helps us to deliver a better search experience. A model of user behavior can also be used as a predictive device for non-observed items such as document relevance, which makes it useful for improving search result ranking. Finally, in many situations experimenting with real users is just infeasible and hence user simulations based on accurate models play an essential role in understanding the implications of algorithmic changes to search engine results or presentation changes to the search engine result page. In this survey we summarize advances in modeling user click behavior on a web search engine result page. We present simple click models as well as more complex models aimed at capturing non-trivial user behavior patterns on modern search engine result pages. We discuss how these models compare to each other, what challenges they have, and what ways there are to address these challenges. We also study the problem of evaluating click models and discuss the main applications of click models.

General

Imprint: Morgan and Claypool Life Sciences
Country of origin: United States
Series: Synthesis Lectures on Information Concepts, Retrieval, and Services
Release date: July 2015
Authors: Aleksandr Chuklin • Ilya Markov • Maarten de Rijke
Dimensions: 235 x 187 x 9mm (L x W x T)
Format: Paperback
Pages: 115
ISBN-13: 978-1-62705-647-2
Barcode: 9781627056472
Categories: Promotions
Books > Computing & IT > Applications of computing > Databases
Books > Computing & IT > Applications of computing > Databases > General
LSN: 1-62705-647-5

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Loyalty partners