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The Customer Century - Lessons from World Class Companies in Integrated Communications (Electronic book text)
The Customer Century - Lessons from World Class Companies in Integrated Communications (Electronic book text): Anders Gronstedt
The Customer Century - Lessons from World Class Companies in Integrated Communications (Electronic book text): Anders Gronstedt

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The Customer Century - Lessons from World Class Companies in Integrated Communications (Electronic book text)

Anders Gronstedt

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Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming `customer century'.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: November 2012
First published: 2000
Authors: Anders Gronstedt
Format: Electronic book text
Pages: 238
ISBN-13: 978-1-135-26864-0
Barcode: 9781135268640
Categories: Promotions
Books > Business & Economics > Economics > Political economy
Books > Social sciences > Politics & government > Political ideologies
Books > Social sciences > Politics & government > Political ideologies > General
LSN: 1-135-26864-9

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