Based on hundreds of hours of in-depth interviews with senior
marketing and corporate communications managers from top companies
such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is
packed with hands-on advice to ensure business success in the new
millennium. Companies must learn to integrate communications three
dimensionally; externally with key customers, vertically between
senior management and front-line workers, and horizontally across
departments. Filled with hints, tips and strategies, this
illuminating text shows readers the key to thriving in the upcoming
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