Fish Business Management - Strategy - Marketing - Development (Hardcover)

Aimed at all those involved in the commercial operations of fisheries and aquaculture, this textbook provides an introduction to business concepts relevant to managing small and medium sized enterprises. It has also been designed to equip readers with the managerial tools to set up and run their own business. Included in the many topics discussed are: strategic planning and the business plan; game theory; how to set up a fish business; aspects of marketing; exporting fish and fish products; privatisation; the Common Fisheries Policy; setting up a fish action; the operation of fishing parts and harbours planning, management and financial analysis of projects; policies for development of the private sector; and fully worked case studies.