Written with undergraduate students in mind, this textbook provides
a complete introduction to the principles and practice of marketing
in the sport and leisure industries. Using real world examples from
contemporary sport and leisure businesses, the book guides students
to confidence in the theory and practice of marketing in this
unique industry. It covers key topics such as: consumer behaviour
in sport and leisure strategic marketing and competitive strategy
measuring marketing effectiveness sports marketing and the law
sponsorship relationship marketing electronic marketing: online,
internet and text. Highly accessible, practical and insightful,
this text will benefit students in sports and leisure, tourism,
business, marketing and events management.
|Country of origin:
||Electronic book text
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