New Media and International Development is the first in-depth
examination of microfinance's enduring popularity with Northern
publics. Through a case study of Kiva.org, the world's first
person-to-person microlending website, and other microfinance
organizations, the book argues that international development
efforts have an affective dimension. This is fostered through
narrative and visual representations, through the performance of
development rituals and through bonds of fellowship between
Northern donors and Southern recipients. These practices constitute
people in the global North as everyday humanitarians and mobilize
their affective investments, which are financial, social and
emotional investments in distant others to alleviate their poverty.
This book draws on ethnographic material from the US, India and
Indonesia and the anthropological and development studies
literature on humanitarianism, affect and the public faces of
development. It opens up novel avenues of research into the
formation of new development subjects in the global North. This
book will appeal to researchers and students of international
development, anthropology, media studies and related fields, as
well as practitioners and professionals in the field of
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