Elsevier/Butterworth-Heinemann s 2005-2006 CIM Coursebook series
offers you the complete package for exam success. Comprising fully
updated Coursebook texts that are revised annually, and free online
access to the MarketingOnline learning interface, it offers
everything you need to study for your CIM qualification. Carefully
structured to link directly to the CIM syllabus, this Coursebook is
user-friendly, interactive and relevant, ensuring it is the
definitive companion to this year s CIM marketing course. Each
Coursebook is accompanied by access to MARKETINGONLINE
(www.marketingonline.co.uk), a unique online learning resource
designed specifically for CIM students, where you can: Annotate,
customise and create personally tailored notes using the electronic
version of the Coursebook Receive regular tutorials on key topics
from Marketing Knowledge Search the Coursebook online for easy
access to definitions and key concepts Access the glossary for a
comprehensive list of marketing terms and their meanings"
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