Elsevier/Butterworth-Heinemann's "2006-07 CIM Coursebook" series
offers you the complete package for exam success. Fully reviewed by
CIM and updated by the examiner, the coursebook offers everything
you need to keep you on course. It is written specially for the
Strategic Marketing in practice module by the CIM senior examiner
and a leading expert in the field. It is the only coursebook fully
endorsed by CIM. It contains past examination papers and examiners'
reports to enable you to practise what has been learned and help
prepare for the exam.
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