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Books > Business & Economics > Business & management > Sales & marketing

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Store Loyalty (Paperback) Loot Price: R1,094
Discovery Miles 10 940
Store Loyalty (Paperback): Bala Jeshurun Subramania, Aravinth S.
Store Loyalty (Paperback): Bala Jeshurun Subramania, Aravinth S.

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Store Loyalty (Paperback)

Bala Jeshurun Subramania, Aravinth S.

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Loot Price R1,094 Discovery Miles 10 940 | Repayment Terms: R102 pm x 12*

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Indian Retail sector is vibrant and has become one of the world's top 5 global retail destinations. It is estimated that the total number of shopping malls will grow at the rate of 18.9% by 2015. As competition is becoming stiff, retailers are working on new marketing strategies to sustain in the market, Store loyalty is the most initial variable of interest to retailers. This research reviews existing retail literature to identify the dimensions of store loyalty; with specific focus on its antecedents such as store image in the current Indian context. About the Book: The text provides a solid foundation that clearly describes the effect of store image towards store loyalty, portraying a complete view of the subject and going further to show how all the pieces fit together.The contents of the book are presented in a lucid style so that even an average student can grasp the subject. Salient Features: 1)Practical state of the art approach.2)Enriched with schematic diagrams to understand the issues.3)Wealth of up-to-date statistics goes a long way in critical analysis. 4) Sufficient theory is presented to ensure a complete understanding of the concepts.

General

Imprint: Lap Lambert Academic Publishing
Country of origin: United States
Release date: February 2013
First published: February 2013
Authors: Bala Jeshurun Subramania • Aravinth S.
Dimensions: 229 x 152 x 5mm (L x W x T)
Format: Paperback - Trade
Pages: 80
ISBN-13: 978-3-659-35668-1
Barcode: 9783659356681
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-659-35668-9

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