0
Your cart

Your cart is empty

Books

Not currently available

Public Opinion - Measuring the American Mind (Electronic book text, 4th Revised ed.)
Public Opinion - Measuring the American Mind (Electronic book text, 4th Revised ed.): Barbara A. Bardes, Robert W. Oldendick
Public Opinion - Measuring the American Mind (Electronic book text, 4th Revised ed.): Barbara A. Bardes, Robert W. Oldendick

Share your images

Public Opinion - Measuring the American Mind (Electronic book text, 4th Revised ed.)

Barbara A. Bardes, Robert W. Oldendick

 (sign in to rate)

Bookmark and Share

We have no sources for this product at present. If you add this to your wishlist we will let you know should it become available to order.

The new edition of this popular textbook provides a comprehensive, accessible introduction to public opinion in the United States and describes how public opinion data are collected, how they are used, and the role they play in the U.S. political system. Bardes and Oldendick introduce students to the history of polling and explain the factors a good consumer of polls should know in order to evaluate public opinion data. Public Opinion: Measuring the American Mind is the only text to devote significant space to the history of polling, the use of polling in America today, and to explain the methods used for survey research. In addition, Bardes & Oldendick engage students by providing in-depth coverage of public opinion on issuesOCosocial welfare, gun control, death penalty, abortion, gay rights, civil rights, and foreign policyOCoover time and with an analysis of group differences for each subject. This lively, engaging text combines a comprehensive grounding in the nuts and bolts of the field with up-to-date, real-world examples.

General

Imprint: Rowman & Littlefield Publishers
Country of origin: United States
Release date: March 2012
Authors: Barbara A. Bardes • Robert W. Oldendick
Format: Electronic book text
Pages: 392
Edition: 4th Revised ed.
ISBN-13: 978-1-4422-4150-3
Barcode: 9781442241503
Categories: Promotions
Books
LSN: 1-4422-4150-0

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Loyalty partners