Lifestyle Journalism (Paperback)

The author provides a broad and detailed introduction to the popular genre of lifestyle journalism, including an overview of the various markets and subjects (such as sport, home-making, health, travel, arts and culture) of lifestyle publications (on- and off-line), TV and radio programmes. From this approach to the subject you should learn how to conceptualize and pitch suitable story ideas, conduct effective interviews with experts in specific fields and research and write features, news items, reviews and listings. You should also gain an understanding of producing lifestyle programmes for television and radio and pages for lifestyle websites, as well as strategizing for lifestyle media outlets in terms of market/audience, advertizing and content.