Health Communication and Mass Media is a much-needed resource for
those with a professional or academic interest in the field of
health communication. The chapters engage and expand upon
significant theories informing efforts at mediated health
communication and demonstrate the practical utility of these
theories in on-going or completed projects. They consider how to
balance the ethical and efficacy demands of mediated health
communication efforts, and discuss both traditional media and
communication systems and new web-based and mobile media.The book's
treatment is broad, reflecting the topical and methodological
diversity in the field. It offers an integrated approach to
communication theory and application. Readers will be able to
appreciate the ways that theory shapes health communication
applications and how those applications inform the further
construction of theory. They will find practical examples of
mediated health communication that can serve as models for their
own efforts.While the book serves as an introduction to mediated
health communication for students, professionals, and practitioners
with limited experience, researchers and advanced practitioners
will also appreciate the exemplars and theoretical insights offered
by the chapter authors. This book will be of interest to anyone
involved in health communication programs or more generally with
communication and allied studies, as well as to those in the health
professions and their related fields.
Gower Publishing Ltd
|Country of origin:
Benjamin R. Bates
• Rukhsana Ahmed
||244 x 172mm (L x W)
||Electronic book text
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