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Consumer's Impact Through Electronic Media Advertising - Case of Nepal (Paperback) Loot Price: R1,729 Discovery Miles 17 290

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Consumer's Impact Through Electronic Media Advertising - Case of Nepal (Paperback): Bhoj Raj Aryal
Consumer's Impact Through Electronic Media Advertising - Case of Nepal (Paperback): Bhoj Raj Aryal

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Consumer's Impact Through Electronic Media Advertising - Case of Nepal (Paperback)

Bhoj Raj Aryal

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Loot Price R1,729 Discovery Miles 17 290

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An advertisement can appear almost anywhere. In all developed countries, and most of the south, too, by now, there are five main media available: TV, the press, outdoor, radio and cinema. They are important in different proportions in different countries. In case of Nepal; ninety's onwards many private medias appeared. It is known that TV is very strong and effective media in developed nations. Still 67.85% of the audience mostly watch domestic channels like, NTV, Channel Nepal, Kantipur TV, Image Channel. So the advertisers should select domestic channel to advertise the products besides other channels. Another fact is that, both urban and rural areas preferred 'TV' is the strong media that can provide information fast and effectively. In urban households more than 80 % have TV sets. But in sub-urban areas that may not happen due to several reasons like lack of electricity, lack of cable, poor economic condition etc. Therefore advertiser should select TV as a most effective media to advertise their product in urban and rural. In rural area, he can select 'Radio' for to transmit the ad message.

General

Imprint: VDM Verlag
Country of origin: Germany
Release date: July 2009
First published: July 2009
Authors: Bhoj Raj Aryal
Dimensions: 229 x 152 x 18mm (L x W x T)
Format: Paperback - Trade
Pages: 312
ISBN-13: 978-3-639-17935-4
Barcode: 9783639179354
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-639-17935-8

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