Maruizio Cattelan has established himself as an international art
star in a rapidly changing art world playing by the rules of a new
paradigm: an attention-driven economy, where value is increasingly
counted more in terms of popularity rather than critical approval.
Partnering with curator/writers Massimiliano Gioni and Ali
Subotnick to establish The Wrong Gallery; the world's smallest Art
Gallery, Cattelan is able to leverage several different angles in
the creation of aesthetic value. His output includes not only
sculpture, but also periodical publication, art-fair curation, and
a diabolical persona comparable to that of Marcel Duchamp and Andy
Warhol. Beginning with the 2004 Whitney Biennial in which Cattelan
claimed to have buried a sculpture under the floor, and moving
through his body of works, rumors and pranks, Cattelan applies
conceptual strategies to profit from - and be critical of - today's
art market. This book will interest anyone invested in the new
paradigm shift in the art market at the turn of the new millennium,
the artworks themselves, or the criticism being produced for it.
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