The Jewelers' Circular Volume 77, No. 2 (Paperback)

This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1918 Excerpt: ...to all intents and purposes a personal letter from the jeweler and any little personality that can be injected into it will make it far more effective. The usual style of letter is something like this: "We are at a loss to understand why you have paid no attention to the monthly statements sent you during the past few months. On a small amount like this we cannot afford to spend a great deal of time and money for postage. You have had the goods and they must have been satisfactory or you would have made complaint before this. I hope you will consider this matter at once and make an immediate remittance." A letter of this kind is more apt to cause the customer to feel antagonistic and to say: "If that's the way he feels about it, let him wait." Suppose, however, a more personal letter were sent, something like the following: "The cost of living has gone skyward. We all agree that it is a serious matter. I find it so. "Cash atways talks louder than I can when I am buying from the wholesaler. With dollars rattling around in my pocket, my own dollars, not dollars that cost me six cents apiece in interest to carry around, I can save considerable on ei'cry bill I buy. "I am buying my lines for Fall now, and I would like you to help me buy them at the lowest price possible by sending a check for the little account due me, amounting to $ "I'll do you a fovor by marking the new Storekeeping Department. grinds at a closer margin than I could if I had to buy on long time." The idea we wish to convey is that the customer should not be gone after with a slegde hammer. Neither is the formal type of collection letter of much value, the slowpay customer is sure to be familiar with them and consider them as just a "matter of...