The Printing Art Suggestion Book Volume 12 (Paperback)

This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1913 Excerpt: ...advertisement The Bartlett-Orr Press, New York, has issued for Chas. Hellmuth, Inc., the well-known ink concern, a very handsome specimen sheet showing the Raven Black. It is in the form of a 9 X 12 pamphlet with special design for front and back cover intended to show the smooth jet black effect which can be secured with this ink. The inside pages demonstrate that this ink can also be very successfully used for high-grade mechanical illustrations, as it prints the delicate portions of the illustrations clean and sharp, while the shadows are dense and carry the full color. The color illustrations on the front and back pages are printed in the regular process colors of the Hellmuth company and several Hellmuth tint inks have also been used in the production. All printers and advertising men should see a copy of this book. The address of the Hellmuth company is 154 West 18th Street New York, and 605 South Clark Street, Chicago, HI. W. B. Holliday, advertising manager of the Chatfield & Woods Co., Cincinnati, Ohio, is a very energetic individual and is doing much to further the publicity needs of his company. His talk at the recent Toledo Exposition gave printers many points of value, and the arguments presented indicated that he had made a close study of the " long price list " proposition. We received from Mr. Holliday a short time ago a set of blotters advertising Turkey Linen, one of the specialties of this house. The printing is partly the gelatin photogravure process and partly letterpress, the former process having been adopted for the illustrations. These pictures, by the way, are interesting for two reasons: one is that they show how well this process works on blotting paper, and the other is that the completed pictures are a combination...