Brandtastic or Brand Terrible? (Paperback)

HOW TO ENSURE YOUR PERSONAL IMPACT HELPS RATHER THAN HIJACKS YOUR CAREER Your 'personal brand' can be one of your greatest strengths in business, but if you fail to define and manage it effectively, it can also be one of your biggest weaknesses. This book will enable you to: * Define your personal brand in a meaningful way * Understand how to manage your image so that it aligns with your personal brand * Identify the six key factors which will help ensure you always look good * Avoid the most often seen 'image wreckers' at work * Understand the seven worst habits of unsuccessful personal brands * Maximise your personal impact through your non-verbal and verbal behaviour Everyone has a personal brand, so why not invest in yours now? -- "This comprehensive guide is full of down-to-earth, achievable advice and any professional who is serious about their career and wants to achieve their full potential should read it and act upon it. "I can promise you you'll see results straight away, although the lessons will last a lifetime." Julia Campion MFIC, Managing Director, First Impressions Image Consultancy Ltd.