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Marketing and Multicultural Diversity (Hardcover, Illustrated Ed) Loot Price: R1,870
Discovery Miles 18 700
Marketing and Multicultural Diversity (Hardcover, Illustrated Ed): C.P. Rao
Marketing and Multicultural Diversity (Hardcover, Illustrated Ed): C.P. Rao

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Marketing and Multicultural Diversity (Hardcover, Illustrated Ed)

C.P. Rao

Series: New Perspectives in Marketing

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Loot Price R1,870 Discovery Miles 18 700 | Repayment Terms: R174 pm x 12*

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As populations become increasingly mobile and production is globalized, countries and regions around the world are becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. Multiculturalism also has significant implications for inter-organizational relations in the context of international marketing. These important issues are addressed in this detailed volume, which examines these critical multicultural marketing issues at various geographic national, regional and global levels. With original coverage and an integrated perspective this book provides an essential overview of multicultural marketing.

General

Imprint: Ashgate Publishing Limited
Country of origin: United Kingdom
Series: New Perspectives in Marketing
Release date: 2006
Authors: C.P. Rao
Dimensions: 234 x 156mm (L x W)
Format: Hardcover
Pages: 278
Edition: Illustrated Ed
ISBN-13: 978-0-7546-4326-5
Barcode: 9780754643265
Categories: Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
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Books > Social sciences > Sociology, social studies > Ethnic studies > Multicultural studies
Books > Social sciences > Sociology, social studies > Ethnic studies > Multicultural studies > General
LSN: 0-7546-4326-3

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