In "Chain Reaction, "Robert Malone argues that success in business is based upon an aggressive and intelligent supply chain strategy. He contends that the most effective business logistics today allow a business to manufacture, distribute, and sell on demand, and he shows in detail how superpower companies have mastered the strategy. This is a change from the historical “push” strategy – manufacturing and marketing as many products as possible and pushing them to the wholesaler, retailer and consumer to a “ pull” strategy. This new demand-driven and synchronized supply chain is tailored for the new and aggressive business practice of the future.
It's a must-read for anyone who wants to understand the companies profiled in the book, as well as anyone who loves to know how things work.
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
In "Chain Reaction, "Robert Malone argues that success in business is based upon an aggressive and intelligent supply chain strategy. He contends that the most effective business logistics today allow a business to manufacture, distribute, and sell on demand, and he shows in detail how superpower companies have mastered the strategy. This is a change from the historical “push” strategy – manufacturing and marketing as many products as possible and pushing them to the wholesaler, retailer and consumer to a “ pull” strategy. This new demand-driven and synchronized supply chain is tailored for the new and aggressive business practice of the future.
It's a must-read for anyone who wants to understand the companies profiled in the book, as well as anyone who loves to know how things work.
Imprint | Kaplan Trade |
Country of origin | United States |
Release date | September 2007 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | September 2007 |
Authors | Robert A. Malone |
Dimensions | 235 x 155 x 23mm (L x W x T) |
Format | Paperback |
Pages | 255 |
ISBN-13 | 978-1-4195-9681-0 |
Barcode | 9781419596810 |
Categories | |
LSN | 1-4195-9681-0 |