Strategic Writing - Multimedia Writing for Public Relations, Advertising, and More (Paperback, 3rd Revised edition)

Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality public relations, advertising and multidisciplinary, multimedia writing with clear, concise instructions for more than 40 documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly recipe approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.