In just the last few years, traditional collaboration--in a meeting
room, a conference call, even a convention center--has been
superseded by collaborations on an astronomical scale. Today,
encyclopedias, jetliners, operating systems, mutual funds, and many
other items are being created by teams numbering in the thousands
or even millions. While some leaders fear the heaving growth of
these massive online communities, Wikinomics proves this fear is
folly. Smart firms can harness collective capability and genius to
spur innovation, growth, and success. A brilliant guide to one of
the most profound changes of our time, Wikinomics challenges our
most deeply-rooted assumptions about business and will prove
indispensable to anyone who wants to understand competitiveness in
the twenty-first century. Based on a $9 million research project
led by bestselling author Don Tapscott, Wikinomics shows how masses
of people can participate in the economy like never before. They
are creating TV news stories, sequencing the human genome, remixing
their favorite music, designing software, finding a cure for
disease, editing school texts, inventing new cosmetics, or even
building motorcycles. You'll read about: - Rob McEwen, the
Goldcorp, Inc. CEO who used open source tactics and an online
competition to save his company and breathe new life into an
old-fashioned industry.- Flickr, Second Life, YouTube, and other
thriving online communities that transcend social networking to
pioneer a new form of collaborative production.- Mature companies
like Procter & Gamble that cultivate nimble, trust-based
relationships with external collaborators to form vibrant business
ecosystems. An important look into thefuture, Wikinomics will be
your road map for doing business in the twenty-first century.
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