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Sole Influence - Basketball, Corporate Greed and the Corruption of America's Youth (Electronic book text, illustrated edition)
Sole Influence - Basketball, Corporate Greed and the Corruption of America's Youth (Electronic book text, illustrated...
Sole Influence - Basketball, Corporate Greed and the Corruption of America's Youth (Electronic book text, illustrated...

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Sole Influence - Basketball, Corporate Greed and the Corruption of America's Youth (Electronic book text, illustrated edition)

Dan Wetzel, Don Yaeger; Foreword by Pat Riley

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A private war is being waged on city playgrounds and in high school gyms in the never-ending search for the next big player--and the potential millions in sales that player could bring to the major athletic shoe companies by endorsing their products Far from the glamour of the NBA or the NCAA Final Four, the sport has changed into a high-stakes war of greed and includes such tactics as expensive gifts, pampered perks, grade fixing, standardized-test fraud, and kickback recruitments. For every legitimate spokesman like Michael Jordan and Kobe Bryant (the respective endorsers for Nike and adidas) there are dozens of teenage kids all over America who are lavished with brand new sneakers, expensive clothes, new athletic gear, or free trips (parents included) in an attempt to gain their athletic shoe brand loyalty. And that's just where this sordid story begins.

General

Imprint: iPublish.com
Country of origin: United States
Release date: September 1999
Authors: Dan Wetzel • Don Yaeger
Foreword by: Pat Riley
Format: Electronic book text
Pages: 299
Edition: illustrated edition
ISBN-13: 978-0-7595-9032-8
Barcode: 9780759590328
Categories: Promotions
Books
LSN: 0-7595-9032-X

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