A private war is being waged on city playgrounds and in high school
gyms in the never-ending search for the next big player--and the
potential millions in sales that player could bring to the major
athletic shoe companies by endorsing their products Far from the
glamour of the NBA or the NCAA Final Four, the sport has changed
into a high-stakes war of greed and includes such tactics as
expensive gifts, pampered perks, grade fixing, standardized-test
fraud, and kickback recruitments. For every legitimate spokesman
like Michael Jordan and Kobe Bryant (the respective endorsers for
Nike and adidas) there are dozens of teenage kids all over America
who are lavished with brand new sneakers, expensive clothes, new
athletic gear, or free trips (parents included) in an attempt to
gain their athletic shoe brand loyalty. And that's just where this
sordid story begins.
|Country of origin:
• Don Yaeger
||Electronic book text
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