0
Your cart

Your cart is empty

Books

Not currently available

Political Campaigning, Elections and the Internet - Comparing the Us, UK, France and Germany (Electronic book text)
Political Campaigning, Elections and the Internet - Comparing the Us, UK, France and Germany (Electronic book text): Darren G....
Political Campaigning, Elections and the Internet - Comparing the Us, UK, France and Germany (Electronic book text): Darren G....

Share your images

Political Campaigning, Elections and the Internet - Comparing the Us, UK, France and Germany (Electronic book text)

Darren G. Lilleker

Series: Routledge Research in Political Communication

 (sign in to rate)

Bookmark and Share

We have no sources for this product at present. If you add this to your wishlist we will let you know should it become available to order.

The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email.

Political Campaigning, Elections and the Internet contextualises the US Presidential campaign of 2008 within three other contests: France 2007; Germany 2009; and the UK 2010. In offering a comparative history of the use of the Internet as an election tool, the authors are able to test the optimistic view that the Internet is transforming elections while also mapping the role the Internet plays and performs for parties and candidates. Lilleker and Jackson offer in-depth analysis demonstrating how interactive Web 2.0 online tools, including weblogs, social networking sites and file-sharing sites, are utilised and evaluate the role of these tools in the marketing and branding of parties and candidates.

Examining the interactivity between candidate, party, and voter, this important book will be of strong interest to students and scholars of political science, elections, international relations and political communication. It will be of value to those within public relations, marketing and related communication and media programmes.

General

Imprint: Routledge
Series: Routledge Research in Political Communication
Release date: May 2014
Authors: Darren G. Lilleker
Format: Electronic book text
ISBN-13: 978-0-203-82943-1
Barcode: 9780203829431
Categories: Books
Promotions
LSN: 0-203-82943-3

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Loyalty partners