Paid, earned, and social media are all crucial elements of modern
electioneering, yet there is a scarcity of supplementary texts for
campaigns and election courses that cover all types of media.
Equally, media and politics courses cover election-related topics,
yet there are few books that cover these subjects comprehensively.
This brief and accessible book bridges the gap by discussing media
in the context of U.S elections. David A. Jones divides the book
into two parts, with the first analyzing the wide array of media
outlets citizens use to inform themselves during elections. Jones
covers traditional, mainstream news media and
opinion/entertainment-based media, as well as new media outlets
such as talk shows, blogs, and late-night comedy programs. The
second half of the book assesses how campaigns and candidates have
adapted to the changing media environment. These chapters focus on
earned media strategies, paid media strategies, and social media
strategies. Written in a concise and accessible style while
including recent scholarly research, the book will appeal to
students with its combination of academic rigor and readability.
U.S. Media and Elections in Flux will be a useful supplementary
textbook for courses on campaigns and elections, media and
politics, and American introductory politics.
|Country of origin:
David A Jones
||Electronic book text
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