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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship

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Entrepreneurship (Paperback) Loot Price: R488 Discovery Miles 4 880 You Save: R78 (14%)
Entrepreneurship (Paperback): David Stokes, Nicholas Wilson, Martha Mador
Entrepreneurship (Paperback): David Stokes, Nicholas Wilson, Martha Mador

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Entrepreneurship (Paperback)

David Stokes, Nicholas Wilson, Martha Mador

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List price R566 Loot Price R488 Discovery Miles 4 880 You Save R78 (14%)

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Introducing a major new resource for modern entrepreneurship courses, Entrepreneurship unpacks the theory and practice of enterprise for students, revealing its capabilities and limitations, the processes and the skills, to provide the complete introduction for today's courses. The text employs a flexible 3-part structure - starting with entrepreneurship as a process, the entrepreneur as a person, and finally how entrepreneurs create value - to acknowledge that entrepreneurship unfolds in a wide range of diverse contexts. Reflecting the rapid growth of the course and the accompanying pressures on lecturers and students, the highly experienced author team deploy a comprehensive pedagogical framework throughout every chapter accompanied by a full set of online lecturer support materials, while a unique set of integrative cases prepared by international academics help consolidate key themes and learning objectives.

General

Imprint: Cengage Learning (Emea) Ltd
Country of origin: United Kingdom
Release date: February 2010
First published: February 2010
Authors: David Stokes • Nicholas Wilson • Martha Mador
Dimensions: 247 x 190 x 15mm (L x W x T)
Format: Paperback
Pages: 391
ISBN-13: 978-1-4080-0745-7
Barcode: 9781408007457
Categories: Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
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LSN: 1-4080-0745-2

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