Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Loot Price: R479
Discovery Miles 4 790
You Save: R77 (14%)
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David Stokes, Nicholas Wilson, Martha Mador
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Loot Price R479
Discovery Miles 4 790
You Save R77 (14%)
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Introducing a major new resource for modern entrepreneurship
courses, Entrepreneurship unpacks the theory and practice of
enterprise for students, revealing its capabilities and
limitations, the processes and the skills, to provide the complete
introduction for today's courses. The text employs a flexible
3-part structure - starting with entrepreneurship as a process, the
entrepreneur as a person, and finally how entrepreneurs create
value - to acknowledge that entrepreneurship unfolds in a wide
range of diverse contexts. Reflecting the rapid growth of the
course and the accompanying pressures on lecturers and students,
the highly experienced author team deploy a comprehensive
pedagogical framework throughout every chapter accompanied by a
full set of online lecturer support materials, while a unique set
of integrative cases prepared by international academics help
consolidate key themes and learning objectives.
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