New to the Eighth Edition In an age of corporate scandals, terrorism and national health issues, a new chapter on Conflict Management: Dealing with Issues, Risks and Crises lays the groundwork for understanding and coping with various crises Merges chapters on What is Public Relations and The Individual in Public Relations into a more comprehensive introductory chapter that focuses on both the field and the professionals within it. The Tactics section, with chapters on written, spoken and visual techniques, has been wholly revised and placed earlier in the text to give students some hands-on work samples earlier in the course. Unifies three time-honored boxed features— Ethics, Global, and Insights— under an On the Job banner to enhance the applied focus of the book. Technology coverage has been updated throughout the book, particularly in the three Tactics chapters and in Chapter 13: New Technologies in Public Relations, helping students to understand the impact of technological innovations on the future of public relations. Includes new data on the top public relations firms and codes of ethics fromnational and international trade associations, providing the most current information on the Public Relations industry today. Praise for "Public Relations: Strategies and Tactics"
I had forgotten how good and thorough this text is. It has always been the standard of the introductory public relations textbook and it remains so today. Its content is up-to-date, well researched, and clearly organized in a way that instructors and their students will appreciate.
"Maureen Taylor, Rutgers University"
This text definitely achieves one of my primary objectives in an intro course an understanding of compromises. It makes the readers aware of how much of the symbolic world around them is the result of Public Relations.
"Josh Boyd, Purdue University"
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New to the Eighth Edition In an age of corporate scandals, terrorism and national health issues, a new chapter on Conflict Management: Dealing with Issues, Risks and Crises lays the groundwork for understanding and coping with various crises Merges chapters on What is Public Relations and The Individual in Public Relations into a more comprehensive introductory chapter that focuses on both the field and the professionals within it. The Tactics section, with chapters on written, spoken and visual techniques, has been wholly revised and placed earlier in the text to give students some hands-on work samples earlier in the course. Unifies three time-honored boxed features— Ethics, Global, and Insights— under an On the Job banner to enhance the applied focus of the book. Technology coverage has been updated throughout the book, particularly in the three Tactics chapters and in Chapter 13: New Technologies in Public Relations, helping students to understand the impact of technological innovations on the future of public relations. Includes new data on the top public relations firms and codes of ethics fromnational and international trade associations, providing the most current information on the Public Relations industry today. Praise for "Public Relations: Strategies and Tactics"
I had forgotten how good and thorough this text is. It has always been the standard of the introductory public relations textbook and it remains so today. Its content is up-to-date, well researched, and clearly organized in a way that instructors and their students will appreciate.
"Maureen Taylor, Rutgers University"
This text definitely achieves one of my primary objectives in an intro course an understanding of compromises. It makes the readers aware of how much of the symbolic world around them is the result of Public Relations.
"Josh Boyd, Purdue University"
Imprint | Allyn & Bacon |
Country of origin | United States |
Release date | May 2005 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Dennis L. Wilcox, Glen Cameron |
Dimensions | 254 x 203 x 30mm (L x W x T) |
Format | Hardcover |
Pages | 640 |
Edition | 8 Revised ed of US ed |
ISBN-13 | 978-0-205-44944-6 |
Barcode | 9780205449446 |
Categories | |
LSN | 0-205-44944-1 |