The tourism industry is arguably one of the most important sources
of income and foreign exchange, and is growing rapidly. However,
national and international crises have huge negative economic
consequences. Crisis Management in the Tourism Industry aims to
illustrate the theories and actions that can be taken to better
understand consumer, economic and environmental reaction, in order
for the businesses involved to be more prepared for such events.
Now in its second edition, this text has been fully revised and
extended to include recent events such as Bali, SARS and
international terrorism, expanding sections such as: * Terrorism
and criminal activities * Risk perceptions and the influencing
variables * The stakeholder concepts * Analysis methods- visibility
of advantages/disadvantages of methods * Marketing instruments and
best practices Written by one of the world's leading experts from
the World Tourism Organisation, the book has global coverage, and
presents international, up-to-date case studies and examples from
countries such as the UK, Australia and USA.The book provides
discussion of: * The influential effect of the mass media How
crises effect the purchase decision process Destination
branding/image and its manipulation Preventative crises management
and strategies Crisis Management in the Tourism Industry is an
essential guide to explaining how the tourism industry can prepare
and succeed in the face of the effects of crises.
|Country of origin:
||Electronic book text
||2nd Revised edition
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