The tourism industry is arguably one of the most important sources
of income and foreign exchange, and is growing rapidly. However,
national and international crises have huge negative economic
consequences. Crisis Management in the Tourism Industry aims to
illustrate the theories and actions that can be taken to better
understand consumer, economic and environmental reaction in order
for the businesses involved to be more prepared for such events and
how to handle their business in times of crises.Using international
up to date case studies this text discusses: * The influential
effect of the mass media* How crises effect the purchase decision
process* Destination branding/image and its manipulation*
Preventative crises management and strategies
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