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Crisis Management in the Tourism Industry (Electronic book text)
Crisis Management in the Tourism Industry (Electronic book text): Dirk Glaesser
Crisis Management in the Tourism Industry (Electronic book text): Dirk Glaesser

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Crisis Management in the Tourism Industry (Electronic book text)

Dirk Glaesser

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The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences. Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction in order for the businesses involved to be more prepared for such events and how to handle their business in times of crises.Using international up to date case studies this text discusses: * The influential effect of the mass media* How crises effect the purchase decision process* Destination branding/image and its manipulation* Preventative crises management and strategies

General

Imprint: Routledge
Country of origin: United States
Release date: 2004
Authors: Dirk Glaesser
Format: Electronic book text
Pages: 269
ISBN-13: 978-1-280-63877-0
Barcode: 9781280638770
Categories: Promotions
Books > Business & Economics > Finance & accounting > Finance > Insurance
Books > Money & Finance > Insurance
Books > Business & Economics > Finance & accounting > Finance > Insurance > General
Books > Money & Finance > Insurance > General
Books > Business & Economics > Industry & industrial studies > Service industries
Books > Business & Economics > Industry & industrial studies > Service industries > General
LSN: 1-280-63877-X

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